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Welcome to Santa Monica! Find all you need to know about where to eat, beach activities, nightlife and more! As AFM attendees, find out how you can receive discounts at participating Santa Monica businesses.

Welcome AFM Attendees!

Santa Monica celebrates the return of the American Film Market (AFM) for their 24th year November 5th-12th, 2014! As an AFM attendee, we invite you to get to know Santa Monica and take advantage of special offers and discounts with your AFM badge or ID. All offers below are valid November 5th-12th, 2014.

AFM Discounts


Al Mare Ristorante
250 Santa Monica Pier | (310) 458-4448
15% off your meal.

Areal Restaurant
2820 Main St | (310) 392-1661
20% off entire meal.

Bar Pintxo
109 Santa Monica Blvd | (310) 458-2012
10% off your meal.

Beachy Cream
1209 Wilshire Blvd | (310) 656-4999
Buy one scoop of ice cream, add a second for free!

Border Grill
1445 4th St | (310) 451-1655
Free appetizer for up to 4 people. Offer valid when you show your AFM badge to your server.

Bubba Gump Shrimp Co.
301 Santa Monica Pier, Building 9 | (310) 393-0458
Free Forrest’s Appetizer of the Day with the purchase of two adult entrées (one per table). Valid at the Bubba Gump Shrimp Co. Santa Monica Pier location. Not valid with any other discount. Tax and gratuity not included. Coupon Code: AFM 2014.

Caffe Bellagio
1400 3rd Street Promenade | (310) 394-3400
10% off your entire purchase.

606 Broadway, #101 | (310) 458-3366
20% off entire meal for AFM attendees.

Coast Café at Shutters on the Beach
1 Pico Blvd | (310) 458-0030
Special "Burgers & Burgundy" menu, featuring a choice of four special burgers paired with a selection of red wines for $28. Offer valid only for dinner service in Coast Cafe.

Del Frisco’s Grille
1551 Ocean Ave | (310) 395-7333
Priority seating within 15 minutes. In and out in 30 minutes. Express Lunch Choice of: $18.50 Burger and Beer Combo; Grab a Pair for $14 (any flatbread pizza with choice of soup or salad); Suit and Tie Special for $24 (Choice of Salmon or Steak with Side). $7 VIP Cocktails with Proof of AFM Badge. Buy-One-Get-One-Free Appetizer with AFM Badge after 4pm.

Dhaba Cuisine of India
2104 Main St | (310) 399-9452
10% off your meal.

Enterprise Fish Company
174 Kinney St | (310) 392-8366
10% discount to those guests who display their AFM badges.

Georgian Hotel
1415 Ocean Ave | (310) 395-9945
10% off food and beverages. Offer valid when AFM badge is shown for lunch or dinner only. Tax and Gratuity extra. Alcohol excluded.

Hostaria del Piccolo
606 Broadway, #100 | (310) 393-6633
20% off entire meal for AFM attendees.

Johnny Rockets
395 Santa Monica Place | (310) 395-3131
15% off entire purchase.

Kafe K
2209 Main St, #B | (310) 399-6369
10% off.

La Sandia Santa Monica
395 Santa Monica Place, #305 | (310) 393-3300
Complimentary House Rocks Margarita with purchase of food. May not be combined with any other offer. One offer per table. One offer per visit.

Locanda del Lago
231 Arizona Ave | (310) 451-3525
15% off your entire meal as well as VIP service, complimentary fricco, window table preference and priority seating at all times.

Loteria Grill Santa Monica
1251 3rd Street Promenade | (310) 393-2700
Present your AFM Credentials and enjoy a complimentary appetizer of our choice with the purchase of an entrée. Limit one per person. Not valid with any other offers or discounts.

Melisse Restaurant
1104 Wilshire Blvd | (310) 395-0881
Come enjoy a glass of champagne or free cheese course. Not Valid November 9th or 10th as we are closed.

M Street Kitchen
2000 Main St | (310) 396-9145
20% off. Offer valid when shown AFM badge/tickets/ID. Cannot be used on Happy Hour items. Cannot be combined with any other offers or promotions.

Novel Café
2507 Main St | (310) 396-7700
10% off your purchase. No refunds.

Pono Burger
829 Broadway | (310) 584-7005
Free Organic Russet Potato or Sweet Potato Fries with the purchase of a burger.

Redwood Grille
395 Santa Monica Place, Suite 308 | (310) 576-0600
Guaranteed seating for all AFM attendees! 10% off entire food purchase for all AFM attendees. Join us for Happy Hour Monday-Friday 3pm-7pm & 9pm-close. Offer valid with AFM Badge, discount applies to food only and cannot be combined with any other discount or promotion.

Rita's of Santa Monica
2307 Main St | (310) 450-5042
Show your AFM badge or ID for 20% off your purchase! Choose any of our delectable frozen desserts, including our famous Italian Ice, creamyfrozen custard, signature Gelatis, and more!

Rusty's Surf Ranch
256 Santa Monica Pier | (310) 399-8886
20% off your entire food and beverage purchase! Not valid with other specials and during promotional events and/or parties.

Seasons 52
1501 Ocean Ave | (310) 451-1152
10% off entire meal plus free Mini Indulgences for every entree purchased.

Shaka Shack Burgers
1701 Ocean Park | (310) 450-5551
10% discount to event attendees.

Stella Barra
2000 Main St | (310) 396-9250
20% off. Offer valid when shown AFM badge/tickets/ID. Cannot be combined with any other offers or promotions.

1865 Lincoln Blvd | (310) 450-7250
10% off entire purchase, meal or party sub.

Taberna Arros y Vi
1403 2nd St | (310) 393-3663
20% off entire meal with purchase of $40 or more. Not applicable to Happy Hour items. Cannot be combined with any other offer or promotion. $40 minimum purchase. Taxes and/or service fees for parties of 5 or morenot included.

The Albright
258 Santa Monica Pier | (310) 394-9683
10% off entire food purchase. Only valid with room or hotel key.

The Buffalo Club
1520 Olympic Blvd | (310) 450-8600
50% off select cocktails, wine and beer from 6pm - 9pm. Complimentary bottle of wine (Sommelier's selection) with dining partiesof 4 or more.

The Craftsman Bar and Kitchen
119 Broadway | (310) 395-6037
$4 off our most popular and signature drink ‘The Craftsman Grog.’ No cover for live music.

The Curious Palate
395 Santa Monica Place, The Market | (310) 395-2901
10% off of entire meal. Locally grown. Artisanally prepared.

The Dining Room at Hotel Shangri-la at the Ocean
1301 Ocean Avenue | (310) 451-0717
15% off any purchase in The Dining Room.

The Lobster
1602 Ocean Ave | (310) 458-9294
10% off of parties of 20 or more for dinner.

The Misfit
225 Santa Monica Blvd | (310) 656-9800
15% off meal before 4 pm (excludes alcohol).

The Roost at LA Farm
3000 Olympic Blvd | (310) 449-4000
20% off your entire meal.

2700 Colorado Ave, #190 | (310) 866-5228
Free pressed juice or specialty coffee with purchase of a breakfast entree during our regular breakfast hours 8am-10:30am. Complimentary glass of wine or coffee with the purchase of a dessert or starter item 2-5pm.

Upper West Restaurant
3321 Pico Blvd | (310) 586-1111
15% off. Offer is not valid for Happy Hour or on another promotion.  

Valentino Restaurant
3115 Pico Blvd | (310) 829-4313
Enjoy a free glass of Prosecco ($10 value) when selecting a special 5-course dinner. Not valid with any other offers.

Vincenzo Ristorante
714 Montana Ave | (310) 395-6619
10% off your entire meal.

Water Grill
1401 Ocean Ave | (310) 394-5669
We will seat guests within 15 minutes if you call the restaurant, speak to a manager, mention you’re with the American Film Market and make a reservation. No priority seating for walk-ins or reservations with the host. Only applicable to parties of four or less.

Wilshire Restaurant
2454 Wilshire Blvd | (310) 586-1707
10% off entire check. Not valid on happy hour items. One discount per table/reservation.

Ye Olde King‘s Head
116 Santa Monica Blvd | (310) 451-1402
20% off breakfast and lunch. Offer valid with AFM badge only Monday-Friday 9am-2pm. Valid on dine-in food only.

Z Garden
313 Wilshire Blvd | (310) 395-7799
Free appetizer with purchase of every two entrees!


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Adamm's Stained Glass & Gallery
1426 4th St | (310) 451-9390
10% off entire purchase. Free domestic shipping on all purchases.

203 Arizona Ave | (310) 395-0033
10% off your total purchase when you mention this offer. Not valid with other offers and not to be combined with other discounts.

315 Colorado Ave | (707) 665-3904
20% off entire purchase. We will also be giving away free samples of The "Best" Deodorant.

GNC Santa Monica
395 Santa Monica Place| (310) 451-0818
$5 off $50 or more purchase. Receive a free GNC reusable bag with the purchase of $50 purchase. Free gifts with any purchase.

Jack's Jewelers
415 Santa Monica Blvd | (310) 394-6585
20% off your purchase. Excludes already marked down sale items.

Marbles: The Brain Store
395 Santa Monica Place | (310) 395-1526
10% off and free tote bag with any purchase over $100. Cannot be combined with any other offer.

O'Neill Santa Monica
131 Broadway | (657) 859-3721
Enjoy $10 off your purchase of $75 or more at O'Neill Santa Monica! Cannot be combined with any other discount or promotion.

1344 4th St | (310) 395-6895
20% off your purchase. Exclusions apply. Please see a Sales Associate for details.

Santa Monica Place
315 Colorado Ave | (310) 260-8333
Shopping and Dining Reward booklet with offers to 47 stores and restaurants. Must show shopper reward card to receive promotional offer.

Santa Monica Visitor Information Center
2427 Main St  | (310) 393-7593
30% off merchandise. Valid at Santa Monica Convention & Visitors Bureau's Visitor Information Center located at 2427 Main Street only. Limit one per person. Offer not valid on books.

2407 Main St | (310) 581-9399
20% off entire purchase.


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AMF Bay Shore Lanes
234 Pico Blvd | (310) 399-7731
One free game of bowling and complimentary shoe rental. Valid only with AFM badge or Convention ID. Not valid in conjunction with lane rentals or private events.

Aqua Surf School
2701 Barnard Way | (310) 902-7737
Free 30-minute upgrade when you book a private surf lesson. Valid only at our Santa Monica location.

Azure Aveda Salon
395 Santa Monica Place, #202 | (310) 393-7888
First time customer color retouch & cut special for $89 (Regularly $120).  Blowdry special for $40 (Regularly $45). Blowdry not included with the $89 cut and retouch special.

Bike Attack
2400 Main Street | (310) 581-8014
10% off all bicycles and accessories for AFM attendees. 10% off bike rental fees for AFM attendees.

Bubble Beach Laundry
2633 Main Street | (310) 392-1717
$5 Off Same Day or Next Day Wash & Fold Laundry Service. Cannot be combined with other offers. $15 minimum order for next day service. $25 minimum order for same day

Carlton Hair
395 Santa Monica Place, #254 | (310) 260-9503
$20 off any hair service. Spend $50 on any retail product and receive a free gift with purchase.

Heal the Bay's Santa Monica Pier Aquarium
1600 Ocean Front Walk | (310) 393-6149
$1 off adult admission to Heal the Bay's Santa Monica Pier Aquarium.

Inner Light Manual Therapy
1137 2nd St, Suite 117 | (310) 924-1920
AFM attendees, save 20% on advanced bodywork & massage therapy services. We offer Rolfing-Structural Integration bodywork, therapeutic deep tissue massage or soothing Swedish massage. Limit 1 discounted session per person, must be used by purchaser within the dates offered, by appointment only, 24-hour advanced notice for cancellation.

John Cassese The Dance Doctor
1440 4th St | (310) 459-2264
10% off all private lessons on top of 30th year anniversary discounted lessons. Additionally, receive free group lesson with purchase of private lesson.

Learn to Surf LA
Lifeguard Tower 18 | (310) 663-2479
15% off any private surf lesson (excluding multi-lesson packages). Online bookings only. 

Live Language Los Angeles
(310) 210-5938
10% discount on personalized ESL conversation lesson packages plus a splendid gift bag valued at $50.

Lois Lambert Gallery/Gallery of Functional Art
2525 Michigan Ave | (310) 829-6990
10% off.

Perry's at the Beach
2600 Ocean Front Walk | (310) 452-7609
10% off your meal.

Santa Monica Bike Center
1555 2nd St | (310) 656-8500
Show your AFM badge and enjoy a bicycle rental at 20% off standard rates. Two-hour minimum rental time will be charged.

Santa Monica History Museum
1350 7th St | (210) 395-2290
Two admissions for the price of one. Offer valid when shown AFM badge or ID.

Santa Monica Playhouse
1211 4th St | (310) 394-9779
AFM discounted price to “2Across” show - $21.50 per ticket (Discount $8.00 off each ticket; no limit). AFM discounted price to “Beauty and the Beast” show – general admission $16.00; kids 12 and under $11.50 (discount $3.50 per ticket; limit 6 per family). And, discounted price to “Annabelle and the Snow Queen Express” show - kids $9.50; adults $11.50 ($3.50 off each ticket; limit 6 tickets per family).

Santa Monica Tickets
613 Wilshire Blvd, #101 | (310) 395-8587
$10 off any in-store purchase of $250 or more. Not valid on phone or web orders. Valid for zew customers only.

Segway Los Angeles
1660 Ocean Ave | (310) 395-1395
$10 off per person.


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