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Welcome to Santa Monica! Find all you need to know about where to eat, beach activities, nightlife and more! As AFM attendees, find out how you can receive discounts at participating Santa Monica businesses.

Welcome AFM Attendees!

Santa Monica celebrates the return of the American Film Market (AFM) for their 24th year November 5th-12th, 2014! As an AFM attendee, we invite you to get to know Santa Monica and take advantage of special offers and discounts with your AFM badge or ID. All offers below are valid November 5th-12th, 2014.

AFM Discounts


Areal Restaurant
2820 Main St | (310) 392-1661
20% off entire meal.

Enterprise Fish Company
174 Kinney St | (310) 392-8366
10% discount to those guests who display their AFM badges.

Melisse Restaurant
1104 Wilshire Blvd | (310) 395-0881
Come enjoy a glass of champagne or free cheese course. Not Valid November 9th or 10th as we are closed.

Redwood Grille
395 Santa Monica Place, Suite 308 | (310) 576-0600
Guaranteed seating for all AFM attendees! 10% off entire food purchase for all AFM attendees. Join us for Happy Hour Monday-Friday 3pm-7pm & 9pm-close. Offer Valid with AFM Badge, discount applies to food only and cannot be combined with any other discount or promotion.

Ristorante Al Mare
250 Santa Monica Pier | (310) 458-4448
15% off your meal.

Rita's of Santa Monica
2307 Main St | (310) 450-5042
Show your AFM badge or ID for 20% off your purchase! Choose any of our delectable frozen desserts, including our famous Italian Ice, creamy frozen custard, signature Gelatis, and more!

Rusty's Surf Ranch
256 Santa Monica Pier | (310) 399-8886
20% off your entire food and beverage purchase! Not valid with other specials and during promotional events and/or parties.

Seasons 52
1501 Ocean Ave | (310) 451-1152
10% off entire meal plus free Mini Indulgences for every entree purchased.

1865 Lincoln Blvd | (310) 450-7250
10% off entire purchase, meal or party sub.

Taberna Arros y Vi
1403 2nd St | (310) 393-3663
20% off entire meal with purchase of $40 or more. Not applicable to Happy Hour items. Cannot be combined with any other offer or promotion. $40 minimum purchase. Taxes and/or service fees for parties of 5 or more not included.

The Buffalo Club
1520 Olympic Blvd | (310) 450-8600
50% off select cocktails, wine and beer from 6pm - 9pm. Complimentary bottle of wine (Sommelier's selection) with dining parties of 4 or more.

The Dining Room at Hotel Shangri-la at the Ocean
1301 Ocean Avenue | (310) 451-0717
15% off any purchase in The Dining Room.

Z Garden
313 Wilshire Blvd | (310) 395-7799
Free appetizer with purchase of every two entrees!


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Adamm's Stained Glass & Gallery
1426 4th St | (310) 451-9390
10% off entire purchase. Free domestic shipping on all purchases.

315 Colorado Ave | (707) 665-3904
20% off entire purchase. We will also be giving away free samples of The "Best" Deodorant.

2407 Main St | (310) 581-9399
20% off entire purchase.


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Azure Aveda Salon
395 Santa Monica Place, #202 | (310) 393-7888
First time customer color retouch & cut special for $89 (Regularly $120).  Blowdry special for $40 (Regularly $45). Blowdry not included with the $89 cut and retouch special.

Bike Attack
2400 Main Street | (310) 581-8014
10% off all bicycles and accessories for AFM attendees. 10% off bike rental fees for AFM attendees.

Bubble Beach Laundry
2633 Main Street | (310) 392-1717
$5 Off Same Day or Next Day Wash & Fold Laundry Service. Cannot be combined with other offers. $15 minimum order for next day service. $25 minimum order for same day

John Cassese The Dance Doctor
1440 4th St | (310) 459-2264
10% off all private lessons on top of 30th year anniversary discounted lessons. Additionally, receive free group lesson with purchase of private lesson.

Inner Light Manual Therapy
1137 2nd St, Suite 117 | (310) 924-1920
AFM attendees, save 20% on advanced bodywork & massage therapy services. We offer Rolfing-Structural Integration bodywork, therapeutic deep tissue massage or soothing Swedish massage. Limit 1 discounted session per person, must be used by purchaser within the dates offered, by appointment only, 24-hour advanced notice for cancellation.

Learn to Surf LA
Lifeguard Tower 18 | (310) 663-2479
15% off any private surf lesson (excluding multi-lesson packages). Online bookings only. 

Santa Monica Playhouse
1211 4th St | (310) 394-9779
AFM discounted price to “2Across” show - $21.50 per ticket (Discount $8.00 off each ticket; no limit). AFM discounted price to “Beauty and the Beast” show – general admission $16.00; kids 12 and under $11.50 (discount $3.50 per ticket; limit 6 per family). And, discounted price to “Annabelle and the Snow Queen Express” show - kids $9.50; adults $11.50 ($3.50 off each ticket; limit 6 tickets per family).

Santa Monica Tickets
613 Wilshire Blvd, #101 | (310) 395-8587
$10 off any in-store purchase of $250 or more. Not valid on phone or web orders. Valid for zew customers only.


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more on santa monica

About Santa Monica-Small Logo

about santa monica

 What's New-Small Logo

what's new

 Events Calendar-Small Logo

events calendar

 Where to Eat-Small Logo

where to eat

 Happy Hour-Small Logo

happy hour