Lady with arms crossed smiling confidently in front of clothing shop

I Am Santa Monica

“I Am Santa Monica” is an interactive workshop offered by Santa Monica Travel & Tourism (SMTT), designed to encourage and empower Santa Monica businesses and their employees to become better informed about Santa Monica and all it has to offer, focusing on customer service and hospitality training.

Empower your team by attending a free training workshop and tour, or email clientservices@santamonica.com to ask about a private workshop for your business.

Empower Yourself

Lead your team by attending a free workshop and tour of Santa Monica and becoming an Information Ambassador. It’s important to remember that the more helpful we are to visitors during their stay, the happier they will be while they are here. Happy customers spend more money!

Here’s why you should sign up now!

  • Free workshop and bus tour
  • Become more informed about Santa Monica
  • Learn fun facts and valuable resources to share with customers and clients
  • Connect with the community you work in
  • Receive a certificate showing course completion and include it on your resume
  • Learn about sustainability, local transportation options, available homelessness resources and more
  • Find out about volunteer opportunities in Santa Monica
Carlos Bakery employee
Hot Dog on a Stick Employee

Empower Employees

A free 2-hour interactive workshop and tour of Santa Monica teaches and educates employees about Santa Monica, with an emphasis on customer service and hospitality. Trained persons become “Official Information Ambassadors” and are equipped with facts, figures and fun tales about Santa Monica to utilize in client interactions.

Here’s why you should sign up now!

  • Free workshop and bus tour
  • Become more informed about Santa Monica to better serve our customers and community
  • Learn fun facts and valuable resources to share with customers and clients
  • Connect with the community you work in
  • Learn about sustainability, local transportation options, available homelessness resources and more
  • Find out about volunteer opportunities in Santa Monica
Cheese Shop employee
Coffee Shop employee

Enroll

Enroll yourself or your team now in the free I Am Santa Monica workshop, hosted by SMTT.

Request Meeting

Host an I Am Santa Monica workshop at your business. Offsite training sessions are available for groups with a minimum of 20 people.

Tourism Award

Every year, we honor specific employees by nominating them for the Thelma Parks Tourism Spirit Award.

Testimonials

Hear from I Am Santa Monica Information Ambassadors as they share their experiences and the benefits of the I Am program..

Expand I Am

Create your own “I Am” program, designed to educate and inform businesses and employees who live and work in your destination.