Lady with arms crossed smiling confidently in front of clothing shop

I Am Santa Monica

“I Am Santa Monica” is an interactive workshop designed to encourage and empower Santa Monica businesses and their employees to become better informed about Santa Monica and all it has to offer, focusing on customer service and hospitality training.

Empower your team by attending a free training workshop and tour.

Empower Yourself

Lead your team by attending a free workshop and tour of Santa Monica and becoming an Information Ambassador. It’s important to remember that the more helpful we are to visitors during their stay, the happier they will be while they are here. Happy customers spend more money!

Here’s why you should Sign-Up Now!

  • Free Workshop
  • Be informed about Santa Monica
  • Connect with the community you work in
  • Access to the Santa Monica Job Bank – preferred referrals to employers
  • Find out about volunteer opportunities in Santa Monica
Carlos Bakery employee
Hot Dog on a Stick Employee

Empower Employees

A free 3-hour interactive workshop and tour of Santa Monica teaches and educates employees about Santa Monica, with an emphasis on customer service and hospitality. Trained persons become “Official Iinformation Ambassadors” and are equipped with facts, figures, and fun tales about Santa Monica to utilize in client interactions.

Here’s why you should Sign-Up Now!

  • Free workshop
  • Be informed about Santa Monica
  • Connect with the community you work in
  • Find out about volunteer opportunities in Santa Monica
Cheese Shop employee
Coffee Shop employee

Enroll

Enroll yourself or your team now in the free I Am Santa Monica workshop, hosted by Santa Monica Travel & Tourism.

Request Meeting

Host an I Am Santa Monica workshop at your business. Offsite training sessions are available for groups with a minimum of 20 people.

Tourism Award

Every year, we honor specific employees by nominating them for the Thelma Parks Tourism Spirit Award.

Testimonials

Hear from I Am Santa Monica Information Ambassadors as they share their experiences and the benefits of the I Am program..

Expand I Am

Create your own “I Am” program, designed to educate and inform businesses and employees who live and work in your destination.