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Privacy Policy

We care about your privacy. We only collect information about your visit to to help improve user experience. This policy applies where we are acting as a data controller with respect to the personal data of our website’s visitors and our online store’s customers; in other words, solely where we control the purpose and means of processing of personal data collected.

Personal Information

Santa Monica Travel & Tourism will not sell or share any information requested within our site with any other organizations unless we clearly tell you before providing the information. This information is requested voluntarily and is not required to use

We may ask to collect the following information using our contact forms: first name, last name, address, phone number, email address, city, state, zip code and country.

This information may be used in the following ways:

  • Newsletter Registration: When you register to receive our newsletter, the information collected is used to send you targeted, opt-in eNewsletters. We may also collect information about your personal taste so that we can better tailor our newsletters to you and your interests.
  • Event RSVP: When you submit a form RSVP’ing for an event, the information may be used to communicate with you about the event.
  • Contests: When you submit a form entering a contest, the information may be used to communicate with you about the contest.
  • Other Information: We value your feedback. We may also collect information from you when you call or email us, use our social media platforms, or otherwise communicate with us.

Analytics and Tracking does use third party tracking and cookies to record anonymous data to generate statistics and reports about the site to make the site more useful to visitors and improve our services and accessibility.

We collect the following information using tracking: cookie and usage data.

Links may contain links to other sites, including those of our business partners. While we try to link only to sites that share our standards and respect for privacy, we are not responsible for the privacy practices employed by other sites and those other sites have not agreed to our privacy policy. Visit those sites for information regarding their privacy policy prior to providing personal information.

The links we provide on are there for your reference and convenience. We do not control any of these websites, nor are we responsible for their content. We do not imply any endorsement of the material on such websites or any association with their operators by including these links. If you decide to access any of these Websites you do so entirely at your own risk.

Policy Changes

We reserve the right, at its sole discretion, to change, modify, add or remove any portion of this Agreement, in whole or in part, at any time. Modification of changes in the Agreement will be posted on the website. By using this website you agree to be bound by any such revisions and should therefore periodically visit the page to determine the then current terms of use to which you are bound.

Security of Personal Data

We will take appropriate technical and organization precautions to secure any personal data we collect and prevent the loss, misuse or alteration of that data.

All personal data will be encrypted and stored in secure servers under our control.

Retention of Personal Data

Personal data that we collect and process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or purposes.

We will retain personal data for no longer than 26 months unless retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or those vital interests of another natural person.

Opting Out of Personal Data Collection

You may choose to opt out of any above-noted data collection methods. If you receive an e-mail from us and would prefer not to receive such communications in the future, you can unsubscribe using the instructions in the e-mail. In addition, at any time you may choose to unsubscribe (opt-out) by sending an e-mail to or send us written correspondence at: Attention Marketing, 2427 Main Street, Santa Monica, CA 90405 indicating that you would like to unsubscribe from future e-mail.

Additionally, your browser may give you the ability to control cookies or other tracking tools. How you do so depends on the type of tool. Browsers include the ability to clear your cache, stored cookies, and history. For instructions on controlling your cache, stored cookies, and history, you can go to Certain browsers can be set to reject browser cookies. To learn more about flash cookies, which we may use on certain websites from time to time, you can go to

Data Owner

The data owner for the information we collect is Santa Monica Travel & Tourism.

If you have questions about our privacy policy and data retention methods, please contact us:

2427 Main Street, Santa Monica, CA 90405
1 (800) 544-5319 or (310) 319-6263