Promote Your Business

How can we help you get more tourism business? Santa Monica Travel & Tourism is your partner in increasing your tourism business through a number of Marketing, Public Relations and Sales and Services opportunities. Please check back for up-to-date information and new opportunities, thank you!


Official Santa Monica Website - provides information on accommodations, dining, shopping, what to do and more for visitors as well as locals to utilize. Tourism-serving businesses with a Santa Monica city business license receive a free dedicated business page on which is accessible for business updates through the Santa Monica Partner Portal. For more information, please email

Seasonal Specials:
Each season, SMTT publishes a specials page on featuring special offers and events relative to that season for visitors and locals to enjoy. Businesses that submit a special receive a free listing on that page, which in turn is promoted via social media and e-news communications. Keep an eye out for seasonal emails from with more information on how to submit.

Current specials submission opportunities include: Holiday Specials

Events Calendar:
The Events Calendar is one of the most visited pages on Businesses are invited to submit events for inclusion on the Calendar. Please note: some exclusions may apply. See event requirements at bottom of submission form. To submit an event, fill out the form located at:

Social Media:
SMTT is happy to leverage our social media platforms to help highlight special events and/or any great media or blog coverage your business receives. Post, tag or email your special events and media coverage for additional promotional opportunities via our destination presence on:

SMTT invites our local destination partners to submit photos from/of their business for potential posting on SMTT’s social media platforms and/or on Photos should: be high-resolution; be in the original format (i.e. no filters already applied); look candid, natural and authentic – like they could be other user-generated content (UGC). To submit photos for possible promotion, fill out the form at

To inquire about advertising opportunities in the Santa Monica Official Visitors Guide, Official Visitors Map, on and other direct-to-visitor opportunities, please contact


Media Coverage:
Secure invaluable media coverage for your business by hosting accommodations, meals or services/experiences for domestic and international press trips coordinated through SMTT’s Public Relations Department. In the last fiscal year, SMTT secured media placements with a combined circulation of 155 million and a publicity value of $8.5 million. For a list of recent media coverage, please visit:

News Releases and Pitches:
Submit information, photos and current press releases or news about your business to be included in new pitches and evolving stories that SMTT utilizes to generate media interest in Santa Monica as a premier travel destination. For questions or to submit information, email

Media Missions & Tradeshows:
Maximize your exposure to travel writers, magazines, newspapers, bloggers, television and film crews by partnering with SMTT in industry media missions and trade shows.


Business Opportunities/Industry Leads:
Receive qualified inquiries such as room night requests, group dining requests and event space inquiries. This gives hospitality businesses in the destination direct access to meetings, conferences, group tours and leisure visitors.

Sales Missions & Tradeshows:
SMTT Sales team members travel domestically and internationally meeting with tour operators, travel agents and meetings professionals in an effort to sell Santa Monica as a premier business and leisure destination. SMTT extends the opportunity to local business partners to attend some of these missions and shows, providing a unique opportunity to highlight your business in what’s often a personal setting. See upcoming opportunities.

Familiarization Tours (FAMs):
Increase your tourism business by hosting FAM groups from all areas of tourism from event planners to travel agents in an effort to acquaint them with your business and thus, recommend you to their clients.

Educational Workshops:
SMTT hosts roundtable workshops for local businesses to educate them on how to maximize their tourism business efforts. Additionally, SMTT hosts numerous events throughout the year from mixers to meetings that provide you the perfect opportunity to network with local industry professionals.

I Am Santa Monica Program:
I Am Santa Monica is a free, interactive program designed to encourage and empower Santa Monica businesses and their employees to become better informed about Santa Monica and all it has to offer. Each workshop consists of a 1 1/2 hour city bus tour followed by a 1 1/2 hour classroom experience. Learn more and enroll at:

Thelma Parks Tourism Spirit Award:
Does your company provide exemplary customer service? Get your staff and business recognized by nominating an employee for Santa Monica’s Thelma Parks Tourism Spirit Award. Find out more at: