Promote Your Business - Visit Santa Monica
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Promote Your Business

Santa Monica Travel & Tourism (SMTT) offers a variety of ways to work with us to help your business thrive. We are your partner in increasing local and tourism business through a number of Marketing, Public Relations and Sales and Services opportunities. *Items with an asterisk are of NO COST to your business.


*Official Santa Monica Website - provides information on accommodations, dining, shopping, things to do and more. With over 100K monthly visits to the website, is the definitive travel source for online visitors as they actively plan their L.A. and beach getaway. Take advantage of these free, heavily promoted opportunities to feature your business on our website.

*SMTT Partner Portal Page
The SMTT Partner Portal provides tourism-serving businesses with a Santa Monica city business license a FREE dedicated business page on which is accessible for business updates through the Santa Monica Partner Portal. Businesses can post operational information and promotional, video and photo content (at least 800x 800 pixels) on their page. For more information, please email or call 310-319-6263.

*Do You Have Any Special Offers or Deals? – We Want to Promote You!
We are collecting specials and deals for visitors to help spread the word about current business offerings. Please fill out this online form so we can help promote your specials on this dedicated landing page. If you have changes to your offer once you have submitted, please email

*Events Calendar
The Events Calendar is one of the most visited pages on Businesses are invited to submit events for inclusion on the Calendar. Please note: some exclusions may apply. See event requirements at bottom of submission form. Submit an event.

*Personalized Tour Tool -
Online visitors can engage in a fun, interactive questionnaire that will help them plan a trip to Santa Monica by recommending attractions, dining, shopping and things to do based on their interests. To be considered for inclusion in this tool, please create and/or update your Partner Portal listing on SMTT’s website and update your Partner Portal page with your businesses’ latest information, promotions, photos (at least 800 x 800 pixels) and video content.

*360° Virtual Reality Videos
SMTT has partnered with Threshold 360 to capture a virtual tour of your tourism-serving business at no cost to you. Footage is displayed on your business stakeholder page on our website, your Google business listing page and in SMTT presentations. Schedule now. For questions please email

*Social Media
SMTT is happy to leverage our social media platforms to help highlight special events and/or any great media or blog coverage your business receives. Post, tag or email your special events and media coverage for additional promotional opportunities via our destination presence on:

*User-Generated Content (UGC)
SMTT invites our local destination partners to submit photos from/of their business for potential posting on SMTT’s social media platforms and/or on Photos should: be high-resolution; be in the original format (i.e. no filters already applied); look candid, natural and authentic – like they could be other user-generated content (UGC). To submit photos for possible promotion, fill out this form. TIPS: Photos should be high-resolution (at least 800 x 800 pixels), be in the original format (ex: no filters already applied), look candid, natural and authentic.

To inquire about advertising opportunities on, social media and other direct-to-visitor opportunities, please contact


Familiarization Tours (FAMs) and Media Visits
Increase your media mentions by hosting qualified media to acquaint them with your business. SMTT is also offering ways to participate in "virtual" FAM tours of your property or business. For more information, contact

*Media Coverage
SMTT’s Public Relations team works to secure press coverage on the destination through a variety of strategies. To submit ideas, please email View our list of recent media coverage.

*News Releases and Pitches
Submit information, photos and current press releases or news about your business to be included in new pitches and evolving stories that SMTT utilizes to generate media interest in Santa Monica as a premier travel destination. For questions or to submit information, email


*Business Opportunities/Industry Leads
Receive qualified leads for group room nights, event space, group dining and offsite activities. This gives hospitality businesses in the destination direct access to meetings, conferences, group dining and group activity opportunities. For questions or more information, email

Sales Missions & Tradeshows
SMTT Sales team members work with tour operators, travel agents and meeting and incentive professionals domestically and internationally in an effort to sell Santa Monica as a premier business and leisure destination. SMTT extends the opportunity to local business partners to participate in some of these missions and shows, providing a unique opportunity to highlight your business in what’s often a personal setting. See upcoming opportunities.

Familiarization Tours (FAMs)
Increase your tourism business by hosting FAM groups from all areas of tourism including tour operators, travel agents and meeting and incentive professionals in an effort to acquaint them with your business and thus, recommend you to their clients. SMTT is also offering ways to participate in "virtual" FAM tours of your property or business. For questions or more information, email

*Attend an I Am Santa Monica Workshop
I Am Santa Monica is a virtual workshop for individuals and businesses interested in learning more about the city that they work and live in. Learn how you can sign up to become an Official Information Ambassador.

*Educational Workshops and Events
SMTT hosts roundtable workshops for local businesses to educate them on how to maximize their tourism and group business efforts. Additionally, SMTT hosts numerous events throughout the year from mixers to meetings that provide you the perfect opportunity to network with local industry professionals. For questions or more information, email

*Thelma Parks Tourism Spirit Award
Does your company provide exemplary customer service? Get your staff and business recognized by nominating an employee for Santa Monica’s Thelma Parks Tourism Spirit Award. Learn more.

*Official Santa Monica Visitors Guide and Map
If your business would like to offer Official Santa Monica Visitor Guides and/or Maps for free as a service to your customers, please email or call 310-319-6263. We can also provide Santa Monica branded brochure size acrylic countertop stands to display the maps for free. Download or view the Visitors Guide and Visitors Map.