Flyers and items including sunglasses set out neatly for promotion along linen-covered tables set up on the beach

Promote Your Business

Santa Monica Travel & Tourism (SMTT) offers a variety of ways to work with us to help your business thrive. We are your partner in increasing local and tourism business through a number of Marketing, Public Relations and Sales and Services opportunities.

*Items with an asterisk are of NO COST to your business.

Exterior of the Santa Monica Visitor Information Center on Main Street.


There are a variety of ways to market with Santa Monica Travel & Tourism:

Official website provides information on accommodations, dining, shopping, things to do and more. With over 100K monthly visits to the website, it is a primary source for online visitors as they plan their L.A. and beach getaway. Take advantage of these free, heavily promoted opportunities to feature your business on our website.

*Business Listing Pages

Create a dedicated listing page on through our Partner Portal. This is available to tourism-serving businesses with a Santa Monica city business license. Businesses can share operational information, video and photo content. For more information, please email or call 310-319-6263.


To inquire about advertising opportunities in the Official Santa Monica Visitor Guide and Map, on, social media and other direct-to-visitor opportunities, please contact

*Share Offers

We are constantly collecting specials and deals for visitors to help spread the word about current business offerings. Please fill out this online form so we can help promote your specials on our dedicated landing pages and social media channels. If you have changes to your offer once you have submitted, please email

*Promote Events

The Events Calendar is one of the most visited pages on Businesses are invited to submit events for inclusion on the Calendar. Please note: some exclusions may apply. See event requirements at bottom of submission form. Submit an event.

*Trip Planner

Online visitors can engage in an interactive planner that will help them plan a trip to Santa Monica by recommending dining, shopping and things to do based on their interests. For inclusion in this tool, please update your listing on the SMTT ’s website and update your page with the latest information, promotions, photos and video content.

*360° Virtual Tours

SMTT has partnered with Threshold 360 to capture a virtual tour of your tourism-serving business at no cost to you. Footage is displayed on your business stakeholder page on our website, your Google business listing page and in SMTT presentations. Schedule now. For questions please email

*Social Media

SMTT is happy to leverage our social media platforms to highlight events and/or media coverage your business receives. Post, tag or email your events and coverage for promotional opportunities via our destination presence on Instagram, Facebook, X (formerly known as Twitter), Pinterest and YouTube.

*User Generated Content

SMTT invites our local partners to submit photos of their business for potential posting on SMTT’s social media accounts and/or on Photos should: be high-resolution; be in the original format (i.e. no filters); look candid and authentic – like they could be other user-generated content (UGC). Submit photos here.

Group dining outside on a sunny day at Sugar Palm in Santa Monica's Viceroy Hotel.

Public Relations

Familiarization Tours (FAMs) and Media Visits

Increase your media mentions by hosting qualified media to acquaint them with your business. SMTT is also offering ways to participate in “virtual” FAM tours of your property or business.

*Media Coverage

SMTT’s Public Relations team works to secure press coverage in the destination through a variety of strategies. 

*News Releases and Pitches

Submit information, photos and current press releases or news about your business to be included in new pitches and evolving stories that SMTT utilizes to generate media interest in Santa Monica as a premier travel destination. 

For more information or to inquire about Public Relations opportunities, please email

Santa Monica booth at IPW in 2022.


The Sales Team offers a variety of ways to promote your business to a wider audience:

*Business Opportunities and Industry Leads

Receive qualified leads for group room nights, event space, group dining and offsite activities. Receive direct access to meetings, conferences and group activity opportunities. For questions or more information, email

Sales Missions & Tradeshows

We work with tour operators, travel agents and meeting and incentive professionals domestically and internationally to sell Santa Monica as a premier business and leisure destination. SMTT extends the opportunity to local businesses to participate in missions and shows. See upcoming opportunities.

Familiarization Tours (FAMs)

SMTT is proud to partner with vetted Santa Monica tourism-serving businesses through familiarization tours (FAMs). A FAM is designed for attendees ranging from travel agents to journalists and influencers to experience first-hand what Santa Monica has to offer, allowing them to better promote and sell the city to their customers, publications’ readers, social media followers and more. SMTT organizes the FAM tour from start to finish and works with local businesses on complimentary or discounted experiences for attendees throughout their stay in the city. FAM tours offer participating businesses with opportunities for not only exposure and relationship building, but also to showcase updated product, experiences and more. For questions or more information, email

Aerial of Santa Monica Pier and Pacific Park.


*I Am Santa Monica

A workshop for those interested in learning more about the city that they work and live in. Learn more about becoming an Official Information Ambassador.

*Educational Workshops and Events

Roundtable sessions to educate local businesses on how to maximize their tourism and group business activities. Further, SMTT hosts a variety of events throughout the year that allow you to network with local industry professionals. For questions or more information, email

*Thelma Parks Tourism Spirit Award

Nominate an employee for Santa Monica’s Thelma Parks Tourism Spirit Award for recognition at our annual Tourism Summit.

*Official Santa Monica Visitor Guides and Maps

To offer our visitor guides and maps for free as a service to your customers, email or call 310-319-6263. Also available are branded countertop stands to display the maps for free. Download or view the Visitor Guide and Map.