Promote Your Business

Santa Monica Travel & Tourism (SMTT) is committed to doing our part to help businesses thrive now during this challenging time and work towards sunnier days when we can once again welcome all to our beachside city with open arms. We are your partner in increasing local and tourism business through a number of Marketing, Public Relations and Sales and Services opportunities.


Do You Have Any Reopening Specials or Deals? – We Want to Promote You!
We are collecting specials and deals aimed at locals to help spread the word about business offerings. Please fill out this online form so we can help promote your business offerings on this dedicated landing page. If you have changes to your offer once you have submitted, please email

SMTT Partner Portal Page
The SMTT Partner Portal is provides tourism-serving businesses with a Santa Monica city business license a FREE dedicated business page on which is accessible for business updates through the Santa Monica Partner Portal. Businesses can post operational information and promotional, video and photo content (at least 800x 800 pixels) on their page. For more information, please email or call 310-319-6263.

Official Santa Monica Website - provides information on accommodations, dining, shopping, things to do and more for visitors as well as locals to utilize.

Events Calendar
The Events Calendar is one of the most visited pages on Businesses are invited to submit events for inclusion on the Calendar. Please note: some exclusions may apply. See event requirements at bottom of submission form. To submit an event, fill out the form located at:

Social Media
SMTT is happy to leverage our social media platforms to help highlight special events and/or any great media or blog coverage your business receives. Post, tag or email your special events and media coverage for additional promotional opportunities via our destination presence on:

User-Generated Content (UGC)
SMTT invites our local destination partners to submit photos from/of their business for potential posting on SMTT’s social media platforms and/or on Photos should: be high-resolution; be in the original format (i.e. no filters already applied); look candid, natural and authentic – like they could be other user-generated content (UGC). To submit photos for possible promotion, fill out the form at

To inquire about advertising opportunities in the Santa Monica Official Visitors Guide, Official Visitors Map, on and other direct-to-visitor opportunities, please contact


Media Coverage
SMTT’s Public Relations team works to secure press coverage on the destination through a variety of strategies. Given the current media landscape, SMTT is working to tell the story of Santa Monica’s resiliency and cleanliness. To submit ideas related to these concepts, please email  For a list of recent media coverage, please visit:

News Releases and Pitches
Submit information, photos and current press releases or news about your business to be included in new pitches and evolving stories that SMTT utilizes to generate media interest in Santa Monica as a premier travel destination. For questions or to submit information, email


Business Opportunities/Industry Leads
Receive qualified leads for group room nights, event space, group dining and offsite activities. This gives hospitality businesses in the destination direct access to meetings, conferences, group dining and group activity opportunities. For questions or more information, email

Sales Missions & Tradeshows
SMTT Sales team members work with tour operators, travel agents and meeting and incentive professionals domestically and internationally in an effort to sell Santa Monica as a premier business and leisure destination. SMTT extends the opportunity to local business partners to participate in some of these missions and shows, providing a unique opportunity to highlight your business in what’s often a personal setting. See upcoming opportunities.

Familiarization Tours (FAMs)
Increase your tourism business by hosting FAM groups from all areas of tourism including tour operators, travel agents and meeting and incentive professionals in an effort to acquaint them with your business and thus, recommend you to their clients. SMTT is also offering ways to participate in "virtual" FAM tours of your property or business.

Educational Workshops
SMTT hosts roundtable workshops for local businesses to educate them on how to maximize their tourism and group business efforts. Additionally, SMTT hosts numerous events throughout the year from mixers to meetings that provide you the perfect opportunity to network with local industry professionals.

Thelma Parks Tourism Spirit Award
Does your company provide exemplary customer service? Get your staff and business recognized by nominating an employee for Santa Monica’s Thelma Parks Tourism Spirit Award. Find out more at: