Lobby and grand entrance at Hotel Casa del Mar

15th Annual Tourism Summit

Santa Monica Travel and Tourism is pleased to invite you to the 15th Annual Tourism Summit! Secure your seat to enjoy compelling speakers, an awards ceremony and a delicious lunch while learning about what’s ahead for California and Santa Monica’s tourism industry and economy. Space is limited.

RSVP Now

Event Details

When

Thursday, May 2, 2024
12:00 p.m. – 2:00 p.m. (lunch will be served)

Where

Hotel Casa del Mar
1910 Ocean Way
Santa Monica, CA 90405

Program Highlights
  • Keynote speaker Caroline Beteta, President & CEO of Visit California.
  • Travel forecasts & economic updates.
  • International market panel featuring SMTT representatives from Canada, Australia/New Zealand, United Kingdom/Ireland, France and Germany.
  • A delectable lunch in the beautiful Hotel Casa del Mar just steps away from the beach.

Directions

From Los Angeles International Airport (LAX)
Take the I-405 N freeway towards Santa Monica
Take I-10 W towards Santa Monica
Take exit 1A towards 4th Street/5th Street
Turn left onto 4th Street
Turn left onto Pico Boulevard
Turn left onto Ocean Way and the hotel will be on your right

From North of Santa Monica
Take the US-101 S freeway
Take I-405 S towards Santa Monica
Take I-10 W towards Santa Monica
Take exit 1A towards 4th Street/5th Street
Turn left onto 4th Street
Turn left onto Pico Boulevard
Turn left onto Ocean Way and the hotel will be on your right

From South of Santa Monica
Take the I-405 N freeway towards Santa Monica
Take I-10 W towards Santa Monica
Take exit 1A towards 4th Street/5th Street
Turn left onto 4th Street
Turn left onto Pico Boulevard
Turn left onto Ocean Way and the hotel will be on your right

From East of Santa Monica
Take I-10 W towards Santa Monica
Take exit 1A towards 4th Street/5th Street
Turn left onto 4th Street
Turn left onto Pico Boulevard
Turn left onto Ocean Way and the hotel will be on your right

Keynote Speaker

Caroline Beteta, Visit California

Caroline Beteta serves as President & CEO of the industry-led Visit California, a nonprofit organization created to market California as a premier travel destination to increase the state’s share of tourism-related revenues. She simultaneously serves as a strategic advisor for the Governor’s Office of Business & Economic Development (GO-Biz). Beteta is responsible for implementing Visit California’s global marketing program on behalf of the organization’s 21,000 investors and serves as the lead spokesperson for California’s travel industry. In her tenure, she has overseen a decade of growth for California’s travel industry, peaking in 2019 with a record $144.9 billion in economic benefit to the state. She has shepherded the growth of Visit California into a global marketing franchise and helped restore travel and tourism following numerous natural and economic crises.

Caroline has received numerous awards for her creative work and leadership in the travel industry, including induction into the U.S. Travel Association’s Hall of Leaders.

Caroline holds a bachelor’s degree in International Relations from the University of California, Los Angeles and a master’s degree in Public Administration/Intergovernmental Affairs from the University of Southern California. She also completed the Stanford Graduate School of Business Executive Marketing Management Program.

Contact clientservices@santamonica.com for sponsorship opportunities to promote your business and any questions.