IPW Tradeshow 2024

Thank you for meeting with Santa Monica Travel & Tourism at IPW 2024.

Our team gave back this year and partnered with Tourism Cares as a Bronze Sponsor for their vibrant program featuring LGBTQIA+ history and culture of downtown L.A. with expert guides from The Lavender Effect, a purpose-driven organization featured on Tourism Cares’ Meaningful Travel Map Learn more.

For resources and recommendations to plan your clients’ next Santa Monica getaway, please see our IPW toolkit below. This will provide you with everything you need to know about LA’s beach city.

Sample Itineraries

Whether your clients are visiting for the week or weekend, we’ve compiled our itineraries of the best things to see, do and eat while in Santa Monica. These include key attractions and tips for experiencing the city like a local.

Laid Back Luxury
Santa Monica’s idyllic weather, award-winning restaurants, matchless wellness offerings and world-class shopping – complemented by some of California’s most iconic stretches of shoreline – evokes a true laidback luxury experience. Access the best of Santa Monica’s exclusive experiences, personalized services and beautiful surroundings with our sample itinerary.

Three-Day Guide
No matter the travel goals, we have you covered. Our Santa Monica Three-Day Guide – a curated collection of dining options, experiences and hotels – offers something for every type of visitor. This visual three-day itinerary and map is available in various languages and features a variety of Santa Monica experiences to give a glimpse of the local life and all that Santa Monica has to offer.

Santa Monica Group

The City of Santa Monica welcomes Tour Bus Operators to our community. Learn more about our tour bus parking program, recommended parking locations, and shopping rewards programs for group tours.

Santa Monica Meet

Whether you’re traveling for a meeting, corporate gathering, special event or incentive program, or adding a couple of days to enjoy one of California’s most iconic stretches of shoreline, Santa Monica is the quintessential Southern California chic experience — the perfect balance between meet and play! Get started planning your meeting here.

Additional Resources

Santa Monica Travel & Tourism offers a number of comprehensive digital guides to help educate your clients on the destination. For additional questions and training information, please contact our sales team at (310) 319.6263 or trade@santamonica.com.

Guides and Images:

Santa Monica Official Visitors Guide
Santa Monica Official Visitors Map
Activities and Experiences
Outdoor Venues
Request picturesque royalty-free photography

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Contact Us

When creating itineraries for your clients, scheduling FAM tours/site visits, or gathering rate information, Santa Monica Travel & Tourism is your greatest resource. Contact our Business Development Team and Global Offices.

Visitor Center Services / Retail

Do you have a special client coming to Santa Monica that you want to impress? Contact Santa Monica Travel & Tourism and we will be more than happy to hand deliver a Santa Monica Welcome Gift Bag for their arrival, equipped with a personal note from SMTT, an Official Santa Monica Visitors Guide, Santa Monica Visitors Map, and a special Santa Monica keepsake gift. For more details, please contact trade@santamonica.com.

Santa Monica Training Program

Become a California STAR! Visit California’s STAR training program (available for desktop, mobile and tablet) includes the key resources and information to become a California expert.

Once you’ve finished the introductory California training, you can complete the Santa Monica module to become an expert at selling LA’s beach city.

Travel Santa Monica Responsibly

Travel safely and sustainably to help maintain Santa Monica’s beauty while staying healthy with these tips.