November 1-8

Welcome to the beach, American Film Market 2017 attendees! It is great to have you back for the 28th market! There’s so much to do in our award-winning beach city during AFM, we hope you’ll sneak some time in between meetings to enjoy the sand between your toes, a Pacific Ocean sunset, an award-winning meal or an indulgent shopping trip.

While in Santa Monica for American Film Market 2017, take advantage of special offers, which are all exclusive for AFM attendees (must show AFM badge to redeem) and available November 1-8.



Burger Lounge
Get a free side when you order any entree at regular price. Cannot be combined with any other offer. One free side per guest.

Caffe Bella
10% off.

Locanda del Lago
15% off bill. Not valid on alcohol.

Tar & Roses
5% off bill.

The Curious Palate
10% off entire menu including all wines and 20 craft beers on tap. Offer cannot be combined with ½-priced happy hour drinks.


All AFM Attendees that join us for Saturday or Sunday Brunch, Lunch or Dinner will receive a complimentary glass of Rosé or Sparkling Wine. Priority reservations and seating based on availability only. Must show your AFM Badge and request the complimentary Rosé or Sparkling Wine to your server. Purchase of an entrée is required per guest. When calling in or emailing to request a priority reservation, please mention you are an AFM attendee.

Jimmy’s Famous American Tavern
10% off entire bill, or free dueling dip, on purchases of $25 or more. Discount does not apply to Happy Hour menu and is good for up to a party of 6 people.

Perry’s Cafe & Beach Rentals
Free coffee with food purchase of $15 or more. Offer only valid when shown AFM badge or ID.

Sushi Roku
Special Chef’s Amuse with any purchase when shown AFM badge.

The Dining Room at Hotel Shangri-La
Free appetizer with purchase of entrée of $50 or more. Offer is not redeemable for cash and is valid in The Dining Rooms restaurant only.


Aussie Pie Kitchen
10% off everything except catering and hap-pie hour.

Dhaba Cuisine of India
Enjoy a free order of Samosas with your dinner order when you present your AFM Badge or ID.

Kafe K
10% off.

LA Urban Fitness
Free 12-ounce hot coffee with a purchase of our homemade veggie pulp or green pro muffins.

Library Alehouse
20% off dine-in order during lunch. Valid Monday-Friday 11:30am-3pm only.

Novel Cafe
$6.95 Breakfast Special includes 2 eggs any style, toast, side of fruit or roasted potatoes and a free cup of coffee by Lavazza. Not valid on holidays. Must be used for dine-in only.

Sunny Blue
Free small frozen yogurt with a purchase from our menu of $10 or more.


Le Méridien Delfina
15% off at Longitude Bar + Restaurant. Offer not valid on tax, gratuity or alcohol.

Upper West
15% off your meal. Offer not valid with any other offer or at Happy Hour.

Valentino Restaurant
Complementary glass of Prosecco.


FIG Restaurant
Enjoy FIG’s Mediterranean-inspired cuisine and 10% off when you mention AFM to your server.
Not valid for FIG AT FIVE.


Daily Grill
10% off entire bill and $25 back in promotional cards for every $250 spent on catering orders. Restrictions apply. Valid on catering orders after November 1, 2017. For 10% off, guest must show AFM badge.



Adamm’s Stained Glass & Gallery
15% off the purchase price of all gallery art.

5% off when shown AFM badge or ID.

Jack’s Jewelers
35th Anniversary Special: 20-35% off on fine jewelry throughout the store. Cannot be combined with already marked down items.

Santa Monica Place
Show your AFM badge to the Santa Monica Place Concierge to receive your complimentary Visitor Savings valued at $750 in special savings and offers at participating stores and restaurants. Offer valid when shown AFM badge.

Wyland Galleries
Free unframed limited edition print with purchase of $700 or more.


Arts and Letters
10% off your entire purchase. Cannot be combined with any other offer. Offer expires November 30, 2017.

Bike Attack Electric
10% off all bikes, electric bikes, and accessories. Not valid on items that are already reduced in price.

Bollman Hat Company
10% off the purchase of Bailey of Hollywood branded products only.

Buffalo Exchange
$5 off with a purchase of $25 or more. Valid November 1, 2017 through December 8, 2017 with a purchase of $25 or more (excluding tax) only at the Santa Monica Buffalo Exchange location. One coupon per person per visit. Not valid with any other discounts. No adjustments on previous purchases.

Santa Monica Main Street Visitor Information Center
Mention “I love Santa Monica” and get 30% off your entire purchase at our Main Street location.

The Bike Shop Santa Monica
Free gift souvenir or 15% off any purchase.

Vital Hemp
AFM Badge holders receive 15% off regular-priced styles.

Weego Home
10% off. Offer valid when mentioning AFM.


Animal Kingdom of Santa Monica
Free delivery with any purchase of $50 or more. Delivery hours are 10am-6pm.


Peter Fetterman Gallery
10% off purchase. Free shipping if applicable.



Currency Exchange International
50% off the exchange fee for any foreign currency exchange or foreign traveler’s check transaction. Cannot be stacked or combined with any other offer. One discount per person per day.

Radiance Wellness Spa
Receive 15% off services and retail purchases. Cannot be combined with any other offer. Valid for Diana Ralys Skin Health Product Line. Facials, Reiki, Infrared Sauna sessions.

Santa Monica Bike Center
20% off. Offer valid when shown AFM badge.

The Gourmandise School of Sweets and Savories
20% off any hands-on classes at The Gourmandise School in Santa Monica Place. Hands-on classes are three hours and you can select from a variety of cuisines ranging from Macaron Baking to Thai Cooking. 20% off code: AFM20.

Tikkun Holistic Spa
15% off our regular price treatments. No discounts on monthly promotions and special.


JW Marriott Santa Monica Le Merigot
Come experience one of our fabulous services with a 15% discount for AFM attendees at Spa Le Merigot! You can let your stress melt away in our dry Sauna or Eucalyptus Steam Room. We offer a variety of services and treatments including full body massages, body scrubs, body treatments.

Ocean Oasis
20% off IV nutrition therapy, Botox/dermal fillers or PRP (Vampire) facial rejuvenation.

Pacific Park on the Santa Monica Pier
Receive $750 off your next film shoot at Pacific Park when you schedule a walk through at Pacific Park between Tuesday, October 31st and Friday, November 9th. You must contact Kristin Wasiluk at or 310-260-8744 ext. 258 or Sara Weiner at or 310-260-8744 ext. 295. Additionally, enjoy 15% off an Unlimited Ride Wristband at Pacific Park when purchasing online at using the promo code AFM2017. Offer available November 1-15, 2017. Wristbands may be redeemed within 180 days of purchase. Up to four discounted wristbands per transaction.

Playland Arcade
Double point value up to 100 points and free prize (value of 150 points). Offer valid when showing AFM badge or ID. Limit one per customer.

Poseidon Paddle and Surf + Coffee
15% off any purchase at Poseidon Paddle and Surf including all items at Poseidon’s new Coffee and Surf bar. Other notable items and services include: Coffee and pastries, surf lessons and rentals, stand-up paddle board lessons and rentals, clothing, and unique California gifts. Discount not valid for stand-up paddle boards or surfboards.


California Heritage Museum
Purchase one admission and receive another admission of equal value for free. Offer valid when shown AFM badge or ID.

The NOW Massage
We are proud to offer a free signature enhancement with 50- or 80-minute massage. (offer worth $10). One enhancement per booking.


Breath of Life Studios
$20 off private singing lesson or private Kundalini yoga session with Bonnie LaVallo. Offer must be used before June 2018.


City Garage Theater
Two tickets for the price of one.

Days Inn Santa Monica/Los Angeles
Free parking, free continental breakfast & free Wi-Fi for AFM guests.


Big Blue Bus
Big Blue Bus is offering a special unlimited 14-Day Pass to AFM attendees. You can ride as many Big Blue Buses as you want from October 29-November 11. That’s almost a 65% savings! Stay for a while and check out all the sights in Santa Monica and beyond. The 14-Day pass is only available on Big Blue Bus’s mobile ticketing app, Token Transit, and can be purchased at To plan your trip on Big Blue Bus visit

Live Language L.A.
Complimentary one-hour personalized English conversation lesson.

Starline Tours of Hollywood Inc.
10% discount on any tour purchased from using AFM10 discount code. Offer valid October 25-November 15, 2017 only.


foth-beach-webLocation: Situated between the Pacific Ocean and Los Angeles with Venice to the south and Malibu to the north and located just 8 mi/13 km from Los Angeles International Airport (LAX); easily accessible to greater Los Angeles via the new Metro Expo Line, which connects Downtown Santa Monica to Downtown Los Angeles

Area: A walkable downtown with shopping, dining, theaters and nightlife close to hotels and the world-famous Santa Monica Pier

Transportation: Looking for ways to get around the city? Santa Monica has many great and easy ways to go car-free from the Big Blue Bus and Metro to the Santa Monica Free Ride Shuttle and more.

Weather:: Over 300 sunny days each year

Hotels: 38 options with eveything from budget, boutique to luxury

Dining: Fresh and innovative cuisine using farmers market ingredients; local, friendly, varied in over 400 restaurants

Shopping: From world famous brands and chic boutiques to surf shops and yoga gear, 8 distinct neighborhoods and Santa Monica Place with Nordstrom, Bloomingdale’s, Louis Vuitton, Tiffany & Co. and more

Outdoors: Attractions, beaches, surfing, running trails, and a 22 mi/35 km bicycle path offer endless opportunities to experience the healthy California lifestyle