About SMTT

Santa Monica Travel & Tourism (SMTT) is a private, non-profit corporation formed in 1982 and is funded by the City of Santa Monica’s general fund and the Tourism Marketing District assessment. Under contract to the City of Santa Monica, the purpose of SMTT is to promote Santa Monica as a conference, business and leisure travel destination. As a sales and service organization, SMTT acts as the marketing representative for local businesses and the community as a whole.

Santa Monica Travel & Tourism also provides five visitor center locations with friendly, trained and knowledgeable travel counselors; Visitors Guides and Maps; foreign language line; and information on attractions, hotels, dining, museums, galleries and entertainment.

SMTT is an accredited Destination Marketing Organization and is a Green Certified Business.


DMAI_Accredited_11-15 Green Business Certified



Santa Monica Travel & Tourism works to increase visitor expenditures, tourism revenues and local employment through promotion of the area as a travel destination.


To ensure Santa Monica is recognized as the premier beach-city destination in the world.


Santa Monica…the best way to discover L.A.; an unforgettable beach city experience filled with eye-catching people, cutting-edge culture and bold innovations. It’s the essence of the California lifestyle.