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Santa Monica Tourism

Santa Monica Travel & Tourism has been conducting visitor profile and economic impact studies since 1983. This research is meant to assess the economic value that tourism affords Santa Monica as a destination city.

It’s no secret that tourism is a key component of a sustainable economy in Santa Monica. Thousands of our jobs and our schools, parks, libraries, police and fire are all supported by revenue from tourism.

Visitor Profile And Economic Impact Studies

2021 Tourism By The Numbers

  • 3.5M visitors came to Santa Monica.
  • 322K visitors came to Santa Monica from outside the U.S.
  • $750M generated by tourism to our local economy.
  • 5,747 jobs supported by tourism in Santa Monica.

Download a complimentary 2021 Economic Impacts of Tourism in Santa Monica Summary Report.

2020 Tourism By The Numbers

  • 2.03M visitors came to Santa Monica.
  • 505K visitors came to Santa Monica from outside the U.S.
  • $453.8M generated by tourism to our local economy.
  • 3,095 jobs supported by tourism in Santa Monica.

Download a complimentary 2020 Economic Impacts of Tourism in Santa Monica Summary Report.

2019 Tourism By The Numbers

  • 8.4M visitors came to Santa Monica.
  • 4.4M visitors came to Santa Monica from outside the U.S.
  • $1.89B generated by tourism to our local economy.
  • 12,600 jobs supported by tourism in Santa Monica.
  • 82% of hotel visitors did not use a car once they arrived in Santa Monica.

Download a complimentary 2019 Economic Impacts of Tourism in Santa Monica Summary Report.

A full report for each year is also available for a cost of $350 upon request. Please email eedwards@santamonica.com.

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