IPW Chicago 2025
Thank you for meeting with Santa Monica Travel & Tourism at IPW Chicago 2025.
Our team gave back this year and partnered with Tourism Cares as a Bronze Sponsor for their vibrant program that immerses visitors in the culture, history, and resilience of Chicago’s iconic South Side. Guests are able to engage with expert guides from South Side Tours, a purpose-driven organization featured on Tourism Cares’ Meaningful Travel Map.
For resources and recommendations to plan your clients’ next Santa Monica getaway, please see our IPW toolkit below. This will provide you with everything you need to know about our seaside city.
Sample Itineraries
Whether your clients are visiting for the week or weekend, we’ve compiled our itineraries of the best things to see, do and eat while in Santa Monica. These include key attractions and tips for experiencing the city like a local.
Laid Back Luxury
Santa Monica’s idyllic weather, award-winning restaurants, matchless wellness offerings and world-class shopping – complemented by some of California’s most iconic stretches of shoreline – evokes a true laidback luxury experience. Access the best of Santa Monica’s exclusive experiences, personalized services and beautiful surroundings with our sample itinerary.
Route 66 Centennial 2026
Explore the Historic Route 66 3-Day Guide and learn more about the experiences along the route that officially concludes at the intersection of Olympic Boulevard and Lincoln Boulevard, near the Pacific Ocean in Santa Monica. This final stretch of Route 66 represented the culmination of countless journeys across the United Sates, embodying the spirit of adventure and exploration that defined an era and has been commemorated by the “End of the Trail” sign.
Santa Monica Group
The City of Santa Monica welcomes Tour Bus Operators to our community. Learn more about our tour bus parking program, recommended parking locations, and shopping rewards programs for group tours.
Santa Monica Meet
Whether you’re traveling for a meeting, corporate gathering, special event or incentive program, or adding a couple of days to enjoy one of California’s most iconic stretches of shoreline, Santa Monica is the quintessential Southern California chic experience — the perfect balance between meet and play! Get started planning your meeting here.
Additional Resources
Santa Monica Travel & Tourism offers a number of comprehensive digital guides to help educate your clients on the destination. For additional questions and training information, please contact our sales team at (310) 319.6263 or trade@santamonica.com.
Guides and Images:
Contact Us
When creating itineraries for your clients, scheduling FAM tours/site visits, or gathering rate information, Santa Monica Travel & Tourism is your greatest resource. Contact our Business Development Team and Global Offices.
Visitor Center Services / Retail
Do you have a special client coming to Santa Monica that you want to impress? Contact Santa Monica Travel & Tourism and we will be more than happy to hand deliver a Santa Monica Welcome Gift Bag for their arrival, equipped with a personal note from SMTT, an Official Santa Monica Visitors Guide, Santa Monica Visitors Map, and a special Santa Monica keepsake gift. For more details, please contact trade@santamonica.com.
Santa Monica Training Program
Become a California STAR! Visit California’s STAR training program (available for desktop, mobile and tablet) includes the key resources and information to become a California expert.
Once you’ve finished the introductory California training, you can complete the Santa Monica module to become an expert at selling LA’s beach city.
Travel safely and sustainably to help maintain Santa Monica’s beauty while staying healthy with these tips.
