Woman and man playing drums, smiling and laughing in colorful shop

Enroll in I Am Santa Monica

“I Am Santa Monica” is a free interactive workshop offered by Santa Monica Travel & Tourism (SMTT), designed to encourage and empower Santa Monica businesses and their employees to become better informed about Santa Monica and all it has to offer, focusing on customer service and hospitality training. Benefits include:

  • Become more informed about Santa Monica
  • Connect with the community you work in
  • Learn fun facts and valuable resources to share with customers and clients
  • Find out about volunteer opportunities in Santa Monica
  • …and more!

To sign up for the “I Am Santa Monica” workshop, please email clientservices@santamonica.com with your interest. Private tours are also available for your team!

About I Am

Learn more about the I Am Santa Monica Workshop. See how the program can help businesses & employees learn more about the city they work & live in.

Tourism Award

Every year, we honor specific employees by nominating them for the Thelma Parks Tourism Spirit Award.


Hear from I Am Santa Monica Information Ambassadors as they share their experiences and the benefits of the I Am program.

Expand I Am

Create your own “I Am” program, designed to educate and inform businesses and employees who live and work in your destination.