Woman and man playing drums, smiling and laughing in colorful shop

Enroll in I Am Santa Monica

The well-being of our visitors and employees is of utmost concern.

As part of precautionary safety measures taken for Covid-19, all of our in-person I Am Santa Monica workshops have been placed on hold until further notice.

Should you have any questions during this time, we are available to assist via phone at 310-319-6263 (9:00am – 5:00pm) or via email at clientservices@santamonica.com.

We hope to see you in the very near future.

About I Am

Learn more about the I Am Santa Monica Workshop. See how the program can help businesses & employees learn more about the city they work & live in.

Tourism Award

Every year, we honor specific employees by nominating them for the Thelma Parks Tourism Spirit Award.


Hear from I Am Santa Monica Information Ambassadors as they share their experiences and the benefits of the I Am program.

Expand I Am

Create your own “I Am” program, designed to educate and inform businesses and employees who live and work in your destination.