"I Am" Your Destination

• A customizable, interactive training program designed for the hospitality and tourism industry.
• Provides destination familiarization with your brand message points directly to visitor serving employees through the customizable, interactive training program designed for the hospitality and tourism industry.
• Further positions your DMO as “the” tourism information source on your destination’s brand.
• Engages all levels of community from safety personnel, civic leaders, education, businesses and non-profits.
• Creates “tourism advocates” who are empowered with destination information.
• Develops ongoing synergy and communication with program graduates.

We always knew our local hospitality teams were the best ambassadors for the Tri-Valley. Thanks to the I Am program, we’ve been able to train and entertain our guest front-liners, getting them onboard with our mission to bring back visitors to the Tri-Valley again and again.”

– Robin Fahr, Director of Marketing & Communications, Visit Tri-Valley

“The I Am Santa Monica program proved to be a valuable tool for all of my staff. Those who have lived and worked in this city for years came out of the workshop having learned something new about this great city and how to better assist our visitors.”

– Timothy Jackman, Chief, Santa Monica Police Department