2024 Tourism Summit Follow-up

Thank you for joining us at the 2024 Santa Monica Tourism Summit. We hope you find the data and insights from our expert speakers and panelists informative and valuable!

Check back as we add more key resources, presentations, the economic impact studies and our fiscal year report.

Please take a moment to fill out our quick survey about your participation. 

Complete Survey
2023 Economic Impact Report

A full report is available for a cost of $600 each upon request. Please email eedwards@santamonica.com.

Summit Agenda

12:00 p.m. – 2:00 p.m.

Opening Remarks
Neil Carrey, Board Chairman

Keynote Speech
Caroline Beteta, Visit California President & CEO

Jeff King Tourism Champion Award
Misti Kerns, SMTT President & CEO and Neil Carrey, Board Chairman

Regional Tourism Forecast
Lauren Schlau Consulting

Santa Monica Community Update
Mayor Phil Brock

State of the City
David White, City Manager

Santa Monica Travel & Tourism International Rep Panel
Moderated by Lauren Salisbury, SMTT Senior Director of Communications

Thelma Parks Award
Misti Kerns, SMTT President & CEO and Judy Kruger, Santa Monica Chamber President

Closing Remarks
Misti Kerns, SMTT President & CEO

Thelma Parks Tourism Spirit Award

Congratulations, Ramon Jimenez-Bravo!

Recently promoted to his role as Front Desk Supervisor at The Shore Hotel, Ramon has been a welcoming presence for visitors, choosing to “embrace the spirit of hospitality because it has the ability to bring people together and allows me to give back to others.” Ramon’s small gestures have created lasting memories for countless visitors, and we applaud his infallible dedication and warmth.


Jeff King Tourism Champion Award

Congratulations, Caroline Beteta!

As President and CEO of Visit California, Caroline’s dedication and ingenuity have boosted tourism in the state and set the standard globally for destination marketers. Under her leadership, California has become a beacon of innovation, creativity, and inclusivity, welcoming travelers from all walks of life to experience the beauty and diversity of our state. We’re thrilled to celebrate Caroline and her fearless leadership.

Thank you, All!

Thank you for joining us for this year’s lunch, a research deep dive with industry expert, Lauren Schlau, updates from City Leaders Mayor Phil Brock and City Manager David White, a brand refresh with Noble studios and insights from Santa Monica Travel & Tourism’s team and International Market Representatives.

We would like to thank our presenters and vendors and our beautiful venue hosts, the entire team at Hotel Casa del Mar.

Aerial shot of Hotel Casa del Mar

Ways to Partner with SMTT

Learn how to partner with SMTT and promote your business within the local community and beyond.

Visit California Materials


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Explore itineraries, local tips, hot spots and curated adventures to make sure you get the most out of your Santa Monica experience.

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