Planning Toolkit - Visit Santa Monica
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Travel Responsibly

Planning Toolkit

Planning your clients' Santa Monica getaway has never been easier. This toolkit will provide you with everything you need to know about LA's beach city.


Become a California STAR! Visit California’s STAR training program (available for desktop, mobile and tablet) includes the key resources and information to become a California expert.

Once you’ve finished the introductory California training, you can complete the Santa Monica module to become an expert at selling LA’s beach city.


Whether your clients are visiting for the week or weekend, we’ve compiled our itineraries of the best things to see, do and eat in Santa Monica. These include key attractions and tips for living like a local.

Laid Back Luxury
The blend of Santa Monica’s natural beauty, award-winning dining and famed shopping options, all on one of California’s most iconic stretches of shoreline, offers a truly laidback luxury experience. Get a taste of the high life with our sample itinerary.

Southern California Road Trip
The best of Southern California includes three amazing and unique regions all within a few hours of each other: Santa Monica, Greater Palm Springs and San Diego.

Whether you’re a beach bum or a culture connoisseur, you’ll appreciate the variety of experiences that await in each destination—and can be enjoyed in just 10 days.


Santa Monica will always welcome you and your clients with open arms, and we want to help make the most of your beachside vacation. Click here for tips on how to plan ahead, travel responsibly, set expectations and take appropriate precautions as you explore Santa Monica and beyond.


Request picturesque royalty-free photography of Santa Monica for your pamphlets and brochures.


Learn more about free things to do in Santa Monica including summer music concerts, city tours, beach activities and so much more!


Santa Monica Travel & Tourism offers a number of comprehensive guides to help educate your clients on the destination. To request printed guides or for additional questions and training information, please contact our sales team at (310) 319.6263 or

Santa Monica Official Visitors Guide
Santa Monica Official Visitors Map


Do you have a special client coming to Santa Monica and you want to impress them? Contact Santa Monica Travel & Tourism and we will be more than happy to hand deliver a Santa Monica Welcome Gift Bag for their arrival, equipped with a personal note from SMTT, an Official Santa Monica Visitors Guide, Santa Monica Visitors Map, and a special Santa Monica keepsake gift. For more details, please contact