With Love, Lenny

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1406 Montana Ave
Santa Monica, CA 90403

Maybe you are familiar with Lenny, or maybe you’re just getting to know our business and our team. In short, denim is our thing. Any engagement with recycled clothing is positive in our eyes, but when breaking down the impact of the production of individual items, newly manufactured denim takes the cake when it comes to the negative effects wreaked on our ecosystem.

For example, just ONE pair of jeans “could require up to 8 gallons of water … which is equivalent to three days of water usage for an average US household” (statistic from conserve-energy-future.com) as our company expands, we hope to continue providing our customers with more exclusive pieces and perhaps start to branch out beyond the focus of denim, but for now let us do the work for you finding comfortable, flattering AND sustainable denim. But of course with that Lenny touch!