Hispanic Heritage Month Kickoff Event

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September 15th, 4:00 PM to 6:30 PM
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1300 Block Third Street Promenade (just north of Santa Monica Blvd.)
1300 Block Third Street Promenade (just north of Santa Monica Blvd.)
Santa Monica, 90401
Hispanic Heritage Month Kickoff Event

This event has expired. Please visit the Events Calendar for current listings.

Kickoff event with music, dance, art, mercadito, and keynote speakers. While you’re at the event, pick up your Hispanic Heritage Month Loteria Cards to help elevate and empower Latino owned businesses. Similar to loyalty rewards cards, you’ll be able to visit Latinoowned businesses on the loteria cards, enjoying the goods and services the businesses have to offer and collect their stamps. You’ll be able to submit your stamped cards at the closing event on October 15 for a drawing to win a Hispanic Heritage Month giveaway. 

Hispanic Heritage Month Kickoff Event