SANTA MONICA TRAVEL & TOURISM LAUNCHES “LA TECH WEEK” GAMIFIED MOBILE PASS
SANTA MONICA, Calif. (October 13, 2025) – Santa Monica Travel & Tourism (SMTT) today announced the launch of the LA Tech Week Pass, a free, gamified mobile experience built in partnership with Bandwango. Designed to help visitors and locals discover Santa Monica during LA Tech Week, the pass features curated places to eat, drink, shop, meet, and explore – all accessible from a mobile phone.
“Santa Monica is where beachside culture meets innovation,” said Misti Kerns, President and CEO of Santa Monica Travel & Tourism. “The LA Tech Week Pass turns that energy into a fun, trackable experience that rewards attendees for exploring our neighborhoods, businesses, and iconic landmarks.”
How the Pass Works
LA Tech Week attendees can sign up for the pass on SMTT’s website and receive the pass directly to their phone via SMS and email. Visiting participating locations and events will unlock special offers and also earn LA Tech Week attendees points that they can use on curated rewards. Rewards include custom keychains, pins, tote bags, and water bottles!
Offers include hotels, restaurants, lounges, wellness spots, tours, shopping, and more, making the pass the answer for Tech Week attendees wondering where to grab a bite to eat between sessions or relax after a day of networking.
How to Sign Up
Getting started is easy. Visit explore.santamonica.com to sign up for the free LA Tech Week Pass. Once registered, your mobile pass will be delivered instantly by text and email. From there, check in at participating locations, unlock exclusive offers, and start earning rewards as you explore Santa Monica.
Why Santa Monica
A vibrant coastal city west of Los Angeles, Santa Monica blends small-town charm and big-city amenities. Visitors are drawn to the Santa Monica Pier, miles of beachfront and bike paths, the Third Street Promenade and more than 40 hotels that cater to every type of traveler. Walkable neighborhoods, a thriving arts and culture scene, and a deep commitment to sustainability make Santa Monica a natural home base for LA Tech Week participants.
What is LA Tech Week
LA Tech Week is a city-wide celebration of technology, startups, and creative innovation. As part of the national Tech Week series, Los Angeles hosts a full week of events designed to spotlight the city’s growing influence in tech, media and venture capital.
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About Santa Monica Travel & Tourism
Santa Monica Travel & Tourism (SMTT) is a non-profit organization designed to increase visitor expenditures, tourism revenues and local employment opportunities through the promotion of Santa Monica as a travel destination. For more information visit santamonica.com, email info@santamonica.com, or follow SMTT on Instagram (@SeeSantaMonica), X (@GoSantaMonica) or Facebook (@VisitSantaMonica).
Media Contact
Lauren Salisbury
Vice President of Communications
