Our flagship menswear store has opened in California! Located next door to our women’s boutique in Santa Monica, our latest FLANNEL Him store captures a laid-back, Aussie vibe with Californian-influences in its eclectic details. Our first menswear store opened in 2013, in a beachside town called Cottesloe in Western Australia. It instantaneously distinguished itself with its wearable clothing that is uncompromising in quality, craftsmanship, comfort, and style. We are thrilled to see our story grow into LA. Find us by bus or car for a day of sun, surf and style. See you there!