The scenic birthplace of the original Muscle Beach might seem like an unusual choice for Chinese tourists, but the beach town’s luxury shopping and renowned sights have proven to be a growing draw, in part due to Santa Monica Travel & Tourism’s outreach program.

Jing Travel spoke with Misti Kerns, President and CEO of Santa Monica Travel & Tourism about what they’ve been doing to engage the China market and what’s been working for them.

– Jing Travel, August 17, 2018

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