SANTA MONICA TRAVEL & TOURISM UNVEILS NEW 2025 HOLIDAY PASS
Unlock seasonal savings at restaurants, shops and attractions with the Free Digital Passport
Santa Monica, Calif. (December 2, 2025) — Santa Monica Travel & Tourism (SMTT) today announced the launch of the 2025 Holiday Pass, a free, mobile-friendly experience built in partnership with Bandwango. Following the success of SMTT’s inaugural gamified pass introduced during LA Tech Week in October, this new seasonal venture invites residents and visitors to unlock curated holiday offers from Santa Monica restaurants, retailers, attractions, and more—right from their phones.
“Santa Monica shines during the holidays,” said Misti Kerns, President/CEO of Santa Monica Travel & Tourism. “The Holiday Pass celebrates our community by making it easier than ever to discover local businesses, enjoy festive perks and experience the magic of the season.”
How the Holiday Pass Works
Now through Sunday, January 4, 2026, users can sign up for the free Holiday Pass and receive it instantly via SMS and email. Once activated, passholders can enjoy exclusive holiday discounts and unlock deals at Santa Monica restaurants, shops and attractions. They can also collect points to win prizes and take advantage of special offers on gifts, dining and winter activities all season long. Offers include percentage or dollar-based discounts, BOGO promotions, free items with purchase and more. The pass is entirely mobile, allowing visitors to check in or redeem offers on their phones, with no codes required.
How to Sign Up
Signing up is simple for users. They may visit explore.santamonica.com/holiday-pass to register for the free Holiday Pass. Once registered, the mobile pass will be delivered instantly via SMS and email, allowing to check in at participating locations, unlock exclusive offers and start collecting points toward holiday-themed rewards while exploring Santa Monica.
Holidays in Santa Monica
The holidays are in full swing in Santa Monica, allowing visitors and locals alike to enjoy festive shopping and dining along beautifully decorated streets like Main Street, Montana Avenue and Pico Boulevard, seasonal art installations and activations at the Third Street Promenade and Santa Monica Pier and a variety of special experiences that celebrate the season. With the city sparkling in lights and holiday cheer around every corner, Santa Monica offers the perfect backdrop for a winter getaway or a hometown holiday adventure
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About Santa Monica Travel & Tourism
Santa Monica Travel & Tourism (SMTT) is a non-profit organization designed to increase visitor expenditures, tourism revenues and local employment opportunities through the promotion of Santa Monica as a travel destination. For more information visit santamonica.com, email info@santamonica.com, or follow SMTT on Instagram (@SeeSantaMonica), X (@GoSantaMonica) or Facebook (@VisitSantaMonica).
Media Contact
Lauren Salisbury
Vice President of Communications
