Toyota USA Father’s Day Monument on Santa Monica Pier
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Toyota will erect a monument to dads on the world-famous Santa Monica Pier in Southern California from Tuesday, June 16th through Monday June 22nd. The impressive I (Heart) Dad structure stands 15 feet tall and nearly 30 feet long. The monument was designed by DJ Neff and is built of wood sourced in California (reclaimed and natural). To help passersby celebrate their own dads, Toyota has also installed Instaprint, a technology that allows visitors to instantly print their Instagram photos on-site by adding #OneBoldChoice. Instaprint will be available Friday – Monday, 6/19-6/22 from 11AM-7PM.