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Basketball fans, get ready to check out elite talent in Los Angeles, courtesy of the Mountain Dew® and the NBA on October 22nd and 23rd.
In their first-ever U.S 3×3 basketball competition tour, the NBA and Mountain Dew are bringing over 30 preselected men’s and women’s teams to participate in a 3×3 tournament, located at The Barker Hangar. Each two-day event will begin with pool play, followed by a single-elimination playoff bracket, resulting in city champions. As the final stop of the 2016 Dew NBA 3X tour, Los Angeles will also host the championship event, where the winning teams from each city will compete.
Meet Dew NBA 3X Ambassador and Hall of Famer Gary Payton, along with local NBA players and legends. Attendees can experience the Mountain Dew pop-up gallery showcasing basketball and youth culture-themed artwork submitted by local artists. Fans can interact with NBA players as they participate in exciting skills contests and other fan-friendly entertainment. In addition to the games, Dew NBA 3X will feature appearances by celebrities, Dew athletes, team and local talent, art installations, celebrity DJs, food trucks, and much more!