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Baywatch is Back!
To celebrate the May 25, 2017 release of the Baywatch movie, Paramount Pictures licensee, Sugar Clothing, is launching a limited edition collection exclusively at SoCal fashion destination Ron Robinson stores. The new movie follows devoted lifeguard Mitch Buchannon (Dwayne Johnson) as he butts heads with a brash new recruit (Zac Efron). Together, they uncover a local criminal plot that threatens the future of the Bay.
The Baywatch x Sugar collection offers an assortment of movie-inspired T-shirts and caps for men and women. To mark the release of the collection, Ron Robinson will host an exclusive launch party at the flagship Santa Monica location on Thursday, May 18th (5 pm – 8 pm).
“Sugar is one of the new and very forward thinking producers of tees that we represent and highly respect,” Ron Robinson enthused. “The collaboration of Sugar x Baywatch x RON ROBINSON creates this Baywatch collection, epitomizing our roots of Southern California beach style and cool.” In addition to shopping the fun and sexy Sugar x Baywatch collection, guests will be able to create their own “ultimate Baywatch look,” choosing from Ron Robinson-approved and beach-ready brands including Koral Activewear, Local Supply and Osea Malibu.
“We are thrilled to have this great design collaboration celebrating the Baywatch movie release,” said LeeAnne Stables, President, Worldwide Marketing Partnerships & Licensing at Paramount Pictures. “The film spotlights the spirit of the beach lifestyle in a fresh and contemporary way – perfectly captured by Ron Robinson and Sugar.”