A PIERfect Benefit 25

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September 6, 2025, 3:30 PM to 7:30 PM
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Santa Monica Pier Beach
1550 Pacific Coast Hwy
Santa Monica, CA 90401
A PIERfect Benefit 25

The Santa Monica Pier Corporation (SMPC) invites the community to celebrate an evening of connection, cocktails, and purpose at its inaugural fundraising event, “A PIERfect Benefit,” on Saturday, September 6, at the historic Merry Go-Round Building on the Santa Monica Pier, from 3:30-7:30 p.m. As the sun sets over the Pacific, guests will enjoy a golden hour gathering filled with food, fun, and heartfelt moments—supporting one of California’s most cherished landmarks.

More than just a fundraiser, “A PIERfect Benefit” marks the first official benefit event produced by SMPC, and coincides with the Pier’s 116th birthday on September 9, making the evening a tribute to both history and community. The event will also include the presentation of the inaugural Santa Monica Pier Award to two individuals who have shown exceptional dedication and support to both the Pier and SMPC over the years.

Learn more.

A PIERfect Benefit 25