Women presenting Santa Monica during a Sales Mission.

Canada Sales Mission

April 2 – 7, 2023

Toronto and Vancouver

Join SMTT on Canada Sales Mission, April 2 – 7, 2023 in Toronto and Vancouver. This Sales Mission is designed to provide SMTT partners with the opportunity to train and network with key contacts within the Canada market.

Register Here

Canada Sales Mission

The mission will include:

  • Destination and product trainings with key tour operators, travel agencies, and meeting planners
  • Meetings and product discussions with key trade partners
  • Santa Monica hosted events for top trade & MICE clients as well as media 

Participation is received on a first to register basis. To express your interest, please complete the registration form.

All opportunities are confirmed upon minimum partner participation. Your participation will be secured upon receipt of final payment and signed guidelines.


Fair Share Fees


All airfare, accommodations, transportation and meals are the responsibility of the partner unless otherwise specified by SMTT. SMTT will provide recommendations on room block opportunities and flights as it is strongly encouraged that we all overnight in close proximity. Travel expenses are not included.

The following are included in your fair share partner fee:

  • Pre-marketing initiatives to clients and/or tradeshow attendees (where applicable) which may include direct mail pieces, e-newsletter highlights, logo inclusion on all collateral and invitations and printed marketing pieces
  • Collateral design and production
  • Event expenses such as client event, dinners, lunches, gifts, etc.
  • Delegation transportation to/from appointments and to/from designated hotel
  • Post mission recap, client contact information and photos
  • Recommendations on room block opportunities and flights

Canada Sales Mission

Minimum and Maximum Participation

Minimum: 2
Maximum: 5

Who Should Come

Santa Monica tourism businesses who are interested in maintaining and expanding their presence in the Canada market.

Total Investment for the Market

Santa Monica Travel & Tourism is investing $150,000 in the Canada market for fiscal year 2022/2023.

Review Visit California’s Canada market profile here.


Click here to register

Deadline: February 28, 2023

Contact Information

Contact our team at 310-319-6263 or  trade@santamonica.com.