Economic Value of Tourism
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Santa Monica Tourism

Visitor Profile and Economic Impact Studies

Santa Monica Travel & Tourism has been conducting visitor profile and economic impact studies since 1983. This research is meant to assess the economic value that tourism affords Santa Monica as a destination city.

It’s no secret that tourism is a key component of a sustainable economy in Santa Monica. Thousands of our jobs and our schools, parks, libraries, police and fire are all supported by revenue from tourism.

2020 Tourism by the Numbers

  • 2.03 million visitors came to Santa Monica.
  • 505 thousand visitors came to Santa Monica from outside of the United States.
  • 453.8 million dollars generated by tourism to our local economy.
  • 3,095 jobs supported by tourism in Santa Monica.

Download a complimentary 2020 Economic Impacts of Tourism in Santa Monica Summary Report. A full report is also available for a cost of $350 upon request.

2019 Tourism by the Numbers

  • 8.4 million visitors came to Santa Monica.
  • 4.4 million visitors came to Santa Monica from outside of the United States.
  • 1.89 billion dollars generated by tourism to our local economy.
  • 12,600 jobs supported by tourism in Santa Monica.
  • 82% of hotel visitors did not use a car once they arrived in Santa Monica.

Download a complimentary 2019 Economic Impacts of Tourism in Santa Monica Summary Report. A full report is also available for a cost of $350 upon request.