Economic Value of Tourism

Visitor Profile and Economic Impact Studies

Santa Monica Travel & Tourism has been conducting visitor profile and economic impact studies since 1983. This research is meant to assess the economic value that tourism affords Santa Monica as a destination city.

It’s no secret that tourism is a key component of a sustainable economy in Santa Monica. Thousands of our jobs and our schools, parks, libraries, police and fire are all supported by revenue from tourism.

2014 Tourism by the Numbers

  • 4.4 million visitors came to Santa Monica from outside of the United States.
  • 1.72 billion dollars generated by tourism to our local economy.
  • 13,700 jobs supported by tourism in Santa Monica.
  • 75.9% of hotel visitors did not use a car once they arrived in Santa Monica.

Download a complimentary 2014 Economic Impacts of Tourism in Santa Monica Summary Report. A full report is also available for a cost of $350 upon request.

Tourism Taxes - How Does the City Benefit?

Transient occupancy tax (TOT) from our hotels generated $45.5 million into the City of Santa Monica's general fund in 2014. As well, spending by visitors on retail goods, meals and beverages and other taxable items generated an additional $10.6 million to the City. These taxable tourism expenditures generate the equivalent of an additional $1,209 in annual taxes that each Santa Monica household would have to pay for the same level of services the City of Santa Monica provides to residents.

What does TOT help fund?

  • Schools
  • City Services
  • Parks
  • Police and Fire

Tourism Talks - Partner Stories

Santa Monica Travel & Tourism has launched a monthly column in the Santa Monica Daily Press that will highlight the good news in our hospitality community emphasizing the benefits that tourism brings to Santa Monica.

Tell us your story, we want to share your good news!

  • How does your business give back to the local community?
  • Do you have an exceptional employee who loves what they do and makes a difference in the daily lives of visitors?
  • How about a story of friendship that has continued beyond one visit, a family who has visited your business for generations or the visitor who came and never left?
  • Perhaps it’s just the simple story of how tourism has helped your business thrive over the past decade.

For consideration, please upload your tourism story using the form below.

Tourism Story

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