California Tourism Leaders Get Lessons on the Road from High-End Brands

Posted July 11, 2017 June 13, 2017 Cover

After unveiling the global Golden State of Luxury campaign last year, California destination marketing executives have been traveling the world in order to better understand the needs and desires of the aforementioned three percent.

According to Misti Kerns, president and CEO of SMTT, “We partnered with luxury U.K. swimwear brand Orlebar Brown to create a Santa Monica board short. This allowed us to leverage Orlebar Brown’s website, blog, social channels, and email database” of upscale consumers.

–, June 13, 2017

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