The Pedal on the Pier fundraiser returns September 26, transforming Santa Monica Pier into a high-energy outdoor cycling studio to raise money for the Harold Robinson Foundation's Camp Ubuntu, which provides LA's underprivileged children in South LA with a unique, three-day camp experience. The lessons and experiences these children learn at Camp Ubuntu enrich their lives and empower them with necessary skills needed to better themselves at home, across their communities and throughout life. Pedal on the Pier raises over a million dollars each year, totaling over six million dollars, and hopes to far surpass those numbers this year.
With the Pacific Ocean as the backdrop, Pedal on the Pier's 4-hour spin-a-thon features teams riding on stationary cycling bikes, live musical performances, DJs, LA’s top spin instructors, celebrities, athletes, food and drinks from local restaurants, influential brands and fun festivities in the sun. Sponsors include national brands such as iHeart Radio, Beat Box and Tito’s Vodka.
In years past, riders included celebrities such as Hilary & Haylie Duff, Evander Holyfield and Luc Robataille, and helped raise more than $1,000,000 for the Harold Robinson Foundation. This year should be equally fun and exciting - their motto is WE SPIN, KIDS WIN!
In order to participate as a rider you can join a team or start a team. Each team must raise a minimum of $2,500 for the Harold Robinson Foundation to have a bike reserved. Registered riders will receive a free T-shirt, swag bag and a meal ticket and access to the 21 and over lounge with hosted alcoholic beverages from sponsors. There will also be a limited number of $100 spectator tickets, which includes access to the festivities and hosted food and beverages from local restaurants and vendors, as well as a cash bar with beer, wine and cocktails.