No Kid Hungry Hosts Pedal to Power School Breakfast

No Kid Hungry Hosts Pedal to Power School Breakfast
Pop-Up Event at Santa Monica Pier, March 5
Experiential event brings importance of school breakfast to life with energy-generating bikes
SANTA MONICA, CA – On Tuesday, March 5, No Kid Hungry, a national campaign to end childhood hunger in America, will host an interactive pop-up event at the Santa Monica Pier to raise awareness of the importance of school breakfast for kids.
WHAT: Bringing the concept of “breakfast as fuel” to life, the experiential event will encourage attendees to pedal energy-generating bikes to illuminate oversized breakfast food inflatables. In addition to jumping on bikes, attendees will have the opportunity to participate in other games, giveaways and activities that highlight the important of school breakfast.
The event will kick off Powered by Breakfast, a month-long signature platform developed by No Kid Hungry to highlight the power school breakfast has on the one in six kids in America who lives with hunger.
No Kid Hungry is proud to work with Kellogg’s, Citi, Amazon, General Mills and other partners to make sure kids are #PoweredbyBreakfast every day.
WHO: No Kid Hungry representatives and supporters, including chefs Brooke Williamson and Nick Roberts, co-chefs and co-owners of Company For Dinner (Hudson House, The Tripel, Playa Provisions, Tripli-Kit, Da Kikokiko, and Small Batch Ice Cream); and Laura Washburn, Director, Strategic Communications, Share Our Strength.
WHEN: Tuesday, March 5, 12 – 8 p.m.
WHERE: Central Plaza, Santa Monica Pier (adjacent to Bubba Gump Shrimp Co.) Santa Monica, CA; Parking available at the Pier Parking Deck. Drive under the Pier sign, and down the ramp, located at Ocean and Colorado.
WHY: Breakfast is an energy source for kids. However, one in six kids in America don’t have access to the food that will give them the fuel they need. In California alone, there are more than 355,000 hungry kids missing school breakfast. No Kid Hungry partners with local organizations and schools across the country to connect kids in need with healthy food. When breakfast is served as part of the school day, more kids get the food they need to learn and grow.
CONTACT: Press interested in covering the event MUST submit credential requests to Zoe Watson at zoe@praytellstrategy.com or Tomikka Anderson at tomikka@praytellstrategy.com by Monday, March 4.
About No Kid Hungry
No child should go hungry in America. But 1 in 6 kids will face hunger this year. No Kid Hungry is ending childhood hunger through effective programs that provide kids with the food they need. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization working to end hunger and poverty.