The Michelob ULTRA Pitchside Club
June 14, 2026, 11:00 AM to 9:00 PM
Catch the FIFA World Cup 26™ on the iconic Santa Monica Pier
The Michelob ULTRA Pitchside club is the best spot in town to catch the FIFA World Cup 26™ like you’re pitchside. Cheer on your team, customize limited-edition kits, lift the Superior Player of the Match Trophy, and face off against a virtual Messi! All while enjoying ice-cold superior light beer.
Open June 12 – June 25. Access is free, but spots are limited.
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