Downtown & Third Street Promenade
The Third Street Promenade, downtown’s signature pedestrian corridor, regularly hosts activations, festivals, and performances. Events may be coordinated directly with the City of Santa Monica or through Downtown Santa Monica, Inc. (DTSM), which manages many largescale programs. With built-in foot traffic, shops, and dining on all sides, the Promenade offers planners a high-visibility setting for branded activations and community events.
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