{"id":758457,"date":"2025-01-23T10:41:06","date_gmt":"2025-01-23T18:41:06","guid":{"rendered":"https:\/\/www.santamonica.com\/?p=758457"},"modified":"2025-10-02T12:12:01","modified_gmt":"2025-10-02T19:12:01","slug":"%e5%9c%a3%e8%8e%ab%e5%b0%bc%e5%8d%a1%e6%97%85%e6%b8%b8%e5%b1%80%e6%8c%87%e5%ae%9a-62above-%e4%b8%ba%e5%85%b6%e8%90%a5%e9%94%80%e8%ae%b0%e5%bd%95%e6%9c%ba%e6%9e%84","status":"publish","type":"post","link":"https:\/\/www.santamonica.com\/zh\/media\/news-release\/santa-monica-travel-tourism-names-62above-marketing-agency-of-record\/","title":{"rendered":"\u5723\u83ab\u5c3c\u5361\u65c5\u6e38\u4e0e\u89c2\u5149\u5c40\u6307\u5b9a 62above \u4e3a\u8425\u9500\u8bb0\u5f55\u673a\u6784"},"content":{"rendered":"<p class=\"base-block\"><strong>\u52a0\u5229\u798f\u5c3c\u4e9a\u5dde\u5723\u83ab\u5c3c\u5361\uff082025 \u5e74 1 \u6708 23 \u65e5\uff09--\u7f8e\u56fd\u52a0\u5229\u798f\u5c3c\u4e9a\u5dde\u5723\u83ab\u5c3c\u5361\uff082025 \u5e74 1 \u6708 23 \u65e5\uff09\u3002 <\/strong>\u5723\u83ab\u5c3c\u5361\u65c5\u6e38\u4e0e\u89c2\u5149\u5c40 (Santa Monica Travel &amp; Tourism\uff0cSMTT) \u5df2\u9009\u62e9\u5168\u65b9\u4f4d\u670d\u52a1\u673a\u6784 62ABOVE \u4f5c\u4e3a\u5176\u65b0\u7684\u6574\u5408\u8425\u9500\u8bb0\u5f55\u673a\u6784\u3002\u901a\u8fc7\u6b64\u6b21\u5408\u4f5c\uff0c\u53cc\u65b9\u56e2\u961f\u5c06\u5728\u54c1\u724c\u6218\u7565\u3001\u4ed8\u8d39\u5a92\u4f53\u673a\u4f1a\u548c\u521b\u610f\u8425\u9500\u8ba1\u5212\u65b9\u9762\u5c55\u5f00\u5408\u4f5c\uff0c\u5c06\u5723\u83ab\u5c3c\u5361\u5b9a\u4f4d\u4e3a\u56fd\u5185\u5916\u9876\u7ea7\u5e02\u573a\u4e2d\u7684\u9876\u7ea7\u6d77\u6ee9\u57ce\u5e02\u3002.<\/p>\n\n\n\n<p class=\"base-block\">\u7ecf\u8fc7\u5168\u9762\u8003\u5bdf\uff0c\u52a0\u5229\u798f\u5c3c\u4e9a\u5dde\u7684\u65c5\u6e38\u76ee\u7684\u5730\u4e13\u5bb6\u56e0\u5176\u5728\u63a5\u89e6\u73b0\u4ee3\u65c5\u6e38\u8005\u65b9\u9762\u7684\u521b\u65b0\u65b9\u6cd5\uff0c\u4ee5\u53ca\u5728\u5e94\u5bf9\u5f53\u4eca\u8425\u9500\u6311\u6218\u65b9\u9762\u7684\u5168\u5c40\u89c2\u5ff5\u800c\u5728\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\u3002\u51ed\u501f\u4e0e\u5357\u52a0\u5dde\u7684\u72ec\u7279\u8054\u7cfb\uff0c\u8fd9\u4e24\u652f\u56e2\u961f\u5c06\u5171\u540c\u5236\u5b9a\u5177\u6709\u524d\u77bb\u6027\u7684\u6574\u5408\u8425\u9500\u6218\u7565\uff0c\u5438\u5f15\u6e38\u5ba2\u524d\u5f80\u5723\u83ab\u5c3c\u5361\uff0c\u540c\u65f6\u53d1\u5c55\u5f3a\u5927\u7684\u5ba2\u6237\u8054\u7cfb\u3001\u57f9\u517b\u5fe0\u8bda\u5ea6\u5e76\u5efa\u7acb\u6574\u4f53\u54c1\u724c\u4ef7\u503c\u3002.<\/p>\n\n\n\n<p class=\"base-block\">\u201c62ABOVE \u5c06\u5728\u8fdb\u4e00\u6b65\u5c06\u5723\u83ab\u5c3c\u5361\u5b9a\u4f4d\u4e3a\u4e16\u754c\u7ea7\u65c5\u6e38\u76ee\u7684\u5730\u65b9\u9762\u53d1\u6325\u91cd\u8981\u4f5c\u7528\uff0c\u201d\u5723\u83ab\u5c3c\u5361\u65c5\u6e38\u5c40\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98 Misti Kerns \u8bf4\u3002\u201c\u968f\u7740\u65c5\u6e38\u666f\u89c2\u7684\u6f14\u53d8\u548c\u91cc\u7a0b\u7891\u5f0f\u5468\u5e74\u7eaa\u5ff5\u65e5\u7684\u4e34\u8fd1\uff0c\u5305\u62ec\u4eca\u5e74 7 \u6708\u7684\u5723\u83ab\u5c3c\u5361\u5efa\u57ce 150 \u5468\u5e74\u7eaa\u5ff5\uff08Sesquicentennial\uff09\u548c 2026 \u5e74\u7684 66 \u53f7\u516c\u8def\u767e\u5e74\u7eaa\u5ff5\uff08Route 66 Centennial\uff09\uff0c\u6211\u4eec\u6709\u5f88\u591a\u6545\u4e8b\u53ef\u4ee5\u4e00\u8d77\u8bb2\u8ff0\uff0c\u4ee5\u5efa\u7acb\u66f4\u6df1\u539a\u7684\u5ba2\u6237\u8054\u7cfb\u5e76\u63d0\u4f9b\u66f4\u6709\u610f\u4e49\u7684\u6e38\u5ba2\u4e4b\u65c5\u3002\u201d<\/p>\n\n\n\n<p class=\"base-block\">\u5728 2024 \u5e74\u7ecf\u5386\u4e86\u4e00\u6b21\u5c61\u83b7\u6b8a\u8363\u7684\u54c1\u724c\u66f4\u65b0\u4e4b\u540e\uff0c\u8be5\u54c1\u724c\u6fc0\u52b1\u7740\u6765\u81ea\u5168\u7403\u5404\u5730\u7684\u65c5\u884c\u8005\u524d\u5f80 <em>\u9006\u6d41<\/em>, \u5728\u4e0b\u4e00\u4e2a\u4e94\u5e74\u8ba1\u5212\u4e2d\uff0c\u5723\u83ab\u5c3c\u5361\u5c06\u7ee7\u7eed\u81f4\u529b\u4e8e\u901a\u8fc7\u589e\u52a0\u6e38\u5ba2\u91cf\u548c\u63d0\u9ad8\u5bf9\u5723\u83ab\u5c3c\u5361\u7684\u7ecf\u6d4e\u5f71\u54cd\u6765\u5e73\u8861\u9700\u6c42\u3002.<\/p>\n\n\n\n<p class=\"base-block\">\u201c62ABOVE \u9996\u5e2d\u5173\u7cfb\u5b98\u4e54\u6069-\u8d1d\u5229\uff08Jon Bailey\uff09\u8868\u793a\uff1a\u201d\u957f\u671f\u4ee5\u6765\uff0c\u5723\u83ab\u5c3c\u5361\u4e00\u76f4\u662f\u6211\u4eec\u94a6\u4f69\u7684\u65c5\u6e38\u80dc\u5730\uff0c\u5b83\u7684\u7f8e\u666f\u548c\u591a\u6837\u5316\u7684\u670d\u52a1\u5438\u5f15\u7740\u5404\u7c7b\u6e38\u5ba2\uff0c\u80fd\u591f\u4ee3\u8868\u4e00\u4e2a\u62e5\u6709\u5982\u6b64\u591a\u6545\u4e8b\u7684\u5730\u65b9\uff0c\u662f\u8425\u9500\u4eba\u5458\u7684\u68a6\u60f3\u3002\u201c\u6211\u4eec\u975e\u5e38\u9ad8\u5174\u80fd\u4e0e\u5723\u83ab\u5c3c\u5361\u65c5\u6e38\u4e0e\u89c2\u5149\u5c40\u7684\u56e2\u961f\u5408\u4f5c\uff0c\u9f13\u52b1\u5168\u4e16\u754c\u7684\u6e38\u5ba2\u5230\u8fd9\u5ea7\u5178\u578b\u7684\u5357\u52a0\u5dde\u6d77\u6ee8\u57ce\u5e02\u6765\u4eab\u53d7\u5b83\u6240\u63d0\u4f9b\u7684\u4e00\u5207\u3002\u201d<\/p>\n\n\n\n<p class=\"base-block\">###<\/p>\n\n\n\n<p class=\"base-block\"><strong>\u5173\u4e8e\u5723\u83ab\u5c3c\u5361\u65c5\u6e38\u4e0e\u89c2\u5149\u5c40<\/strong><\/p>\n\n\n\n<p class=\"base-block\">\u5723\u83ab\u5c3c\u5361\u65c5\u6e38\u4e0e\u89c2\u5149\u5c40 (Santa Monica Travel &amp; Tourism, SMTT) \u662f\u4e00\u5bb6\u975e\u8425\u5229\u6027\u7ec4\u7ec7\uff0c\u65e8\u5728\u901a\u8fc7\u5c06\u5723\u83ab\u5c3c\u5361\u4f5c\u4e3a\u65c5\u6e38\u76ee\u7684\u5730\u8fdb\u884c\u63a8\u5e7f\uff0c\u589e\u52a0\u6e38\u5ba2\u652f\u51fa\u3001\u65c5\u6e38\u6536\u5165\u548c\u5f53\u5730\u5c31\u4e1a\u673a\u4f1a\u3002\u6b32\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee\u00a0<a href=\"https:\/\/www.santamonica.com\/zh\/\">santamonica.com<\/a>, \u7535\u5b50\u90ae\u4ef6\u00a0<a href=\"mailto:info@santamonica.com\">info@santamonica.com<\/a>, \u6216\u5728 Instagram \u4e0a\u5173\u6ce8 SMTT (<a href=\"https:\/\/www.instagram.com\/seesantamonica\/?hl=en\" target=\"_blank\" rel=\"noopener\">@SeeSantaMonica<\/a>), X (<a href=\"https:\/\/twitter.com\/gosantamonica\" target=\"_blank\" rel=\"noopener\">@GoSantaMonica<\/a>)\u6216 Facebook (<a href=\"https:\/\/www.facebook.com\/visitsantamonica\" target=\"_blank\" rel=\"noopener\">@VisitSantaMonica<\/a>).<\/p>\n\n\n\n<p class=\"base-block\"><strong>\u5173\u4e8e 62ABOVE<\/strong><\/p>\n\n\n\n<p class=\"base-block\">62ABOVE, powered by ALHI&nbsp;<a href=\"http:\/\/www.alhi.com\/\" target=\"_blank\" rel=\"noopener\">www.ALHI.com<\/a>,\u662f\u4e00\u5bb6\u63d0\u4f9b\u5168\u65b9\u4f4d\u670d\u52a1\u7684\u8425\u9500\u673a\u6784\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5bfb\u6c42\u521b\u9020\u6027\u7684\u89e3\u51b3\u65b9\u6848\u6765\u5e94\u5bf9\u4e1a\u52a1\u6311\u6218\u3002\u8be5\u516c\u53f8\u5168\u9762\u6574\u5408\uff0c\u63d0\u4f9b\u5e7f\u6cdb\u7684\u5185\u90e8\u8425\u9500\u80fd\u529b\uff0c\u5305\u62ec\u521b\u610f\u3001\u8bbe\u8ba1\u3001\u6218\u7565\u3001\u5a92\u4f53\u89c4\u5212\u548c\u8d2d\u4e70\u3001\u516c\u5171\u5173\u7cfb\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u6570\u5b57\u89e3\u51b3\u65b9\u6848\u3002\u8be5\u516c\u53f8\u5df2\u79ef\u7d2f\u4e86\u4e00\u4efd\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u5ba2\u6237\u540d\u5355\uff0c\u5176\u4e2d\u5305\u62ec\u9ad8\u901a\u516c\u53f8\u3001\u8499\u7279\u96f7\u53bf\u4f1a\u8bae\u53ca\u65c5\u6e38\u5c40\u3001\u51ef\u6492\u5a31\u4e50\u516c\u53f8\u3001\u5e0c\u5c14\u987f\u53e4\u8463\u7cfb\u5217\u9152\u5e97\u3001\u5723\u83ab\u5c3c\u5361\u65c5\u6e38\u5c40\u3001Pacifica Host Hotels \u7b49\u3002\u6211\u4eec\u7684\u603b\u90e8\u6240\u5728\u5730\u5723\u5730\u4e9a\u54e5\u6d77\u62d4 62 \u82f1\u5c3a\u3002\u6b32\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u6211\u4eec\u662f\u8c01\u4ee5\u53ca\u6211\u4eec\u5982\u4f55\u63d0\u4f9b\u5e2e\u52a9\u7684\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee&nbsp;<a href=\"http:\/\/62above.com\/\" target=\"_blank\" rel=\"noopener\">62ABOVE.com<\/a>&nbsp;\u5e76\u5728 <a href=\"https:\/\/www.facebook.com\/62ABOVE\/\" target=\"_blank\" rel=\"noopener\">www.facebook.com\/62ABOVE<\/a>,&nbsp;<a href=\"https:\/\/www.instagram.com\/_62Above\/\" target=\"_blank\" rel=\"noopener\">www.instagram.com\/_62ABOVE<\/a>&nbsp;\u548c <a href=\"https:\/\/www.linkedin.com\/company\/62above\" target=\"_blank\" rel=\"noopener\">www.linkedin.com\/company\/62ABOVE<\/a>.<\/p>\n\n\n\n<p class=\"base-block\"><strong>\u5a92\u4f53\u8054\u7cfb\u4eba<\/strong><\/p>\n\n\n\n<p class=\"base-block\">\u52b3\u4f26-\u7d22\u5c14\u5179\u4f2f\u91cc<\/p>\n\n\n\n<p class=\"base-block\">\u4f20\u64ad\u526f\u603b\u88c1<\/p>\n\n\n\n<p class=\"base-block\"><a href=\"mailto:lsalisbury@santamonica.com\">lsalisbury@santamonica.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>SANTA MONICA, Calif. (January 23, 2025) \u2013 Santa Monica Travel &amp; Tourism (SMTT) has selected the full-service agency 62ABOVE as its new integrated marketing agency of record. Through this partnership, [&hellip;]<\/p>\n","protected":false},"author":1439,"featured_media":758458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3546],"tags":[],"silos":[3892],"class_list":["post-758457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-release"],"acf":[],"thumbnail":["https:\/\/www.santamonica.com\/wp-content\/uploads\/2025\/01\/Santa-Monica-Logo-Stacked-1-400x400.png",400,400,true],"_links":{"self":[{"href":"https:\/\/www.santamonica.com\/zh\/wp-json\/wp\/v2\/posts\/758457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.santamonica.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.santamonica.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.santamonica.com\/zh\/wp-json\/wp\/v2\/users\/1439"}],"replies":[{"embeddable":true,"href":"https:\/\/www.santamonica.com\/zh\/wp-json\/wp\/v2\/comments?post=758457"}],"version-history":[{"count":2,"href":"https:\/\/www.santamonica.com\/zh\/wp-json\/wp\/v2\/posts\/758457\/revisions"}],"predecessor-version":[{"id":773655,"href":"https:\/\/www.santamonica.com\/zh\/wp-json\/wp\/v2\/posts\/758457\/revisions\/773655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.santamonica.com\/zh\/wp-json\/wp\/v2\/media\/758458"}],"wp:attachment":[{"href":"https:\/\/www.santamonica.com\/zh\/wp-json\/wp\/v2\/media?parent=758457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.santamonica.com\/zh\/wp-json\/wp\/v2\/categories?post=758457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.santamonica.com\/zh\/wp-json\/wp\/v2\/tags?post=758457"},{"taxonomy":"silos","embeddable":true,"href":"https:\/\/www.santamonica.com\/zh\/wp-json\/wp\/v2\/silos?post=758457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}