California Connections: Santa Monica Turns to Social Media to Attract Chinese Tourists

The scenic birthplace of the original Muscle Beach might seem like an unusual choice for Chinese tourists, but the beach town’s luxury shopping and renowned sights have proven to be a growing draw, in part due to Santa Monica Travel & Tourism’s outreach program.

Jing Travel spoke with Misti Kerns, President and CEO of Santa Monica Travel & Tourism about what they’ve been doing to engage the China market and what’s been working for them.

– Jing Travel, August 17, 2018

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