SANTA MONICA TRAVEL & TOURISM UNVEILS NEW 2025 HOLIDAY PASS
Unlock seasonal savings at restaurants, shops and attractions with the Free Digital Passport
Santa Monica, Calif. (December 2, 2025) — Santa Monica Travel & Tourism (SMTT) today announced the launch of the 2025 Holiday Pass, a free, mobile-friendly experience built in partnership with Bandwango. Following the success of SMTT’s inaugural gamified pass introduced during LA Tech Week in October, this new seasonal venture invites residents and visitors to unlock curated holiday offers from Santa Monica restaurants, retailers, attractions, and more—right from their phones.
“Santa Monica shines during the holidays,” said Misti Kerns, President/CEO of Santa Monica Travel & Tourism. “The Holiday Pass celebrates our community by making it easier than ever to discover local businesses, enjoy festive perks and experience the magic of the season.”
How the Holiday Pass Works
Now through Sunday, January 4, 2026, users can sign up for the free Holiday Pass and receive it instantly via SMS and email. Once activated, passholders can enjoy exclusive holiday discounts and unlock deals at Santa Monica restaurants, shops and attractions. They can also collect points to win prizes and take advantage of special offers on gifts, dining and winter activities all season long. Offers include percentage or dollar-based discounts, BOGO promotions, free items with purchase and more. The pass is entirely mobile, allowing visitors to check in or redeem offers on their phones, with no codes required.
How to Sign Up
Signing up is simple for users. They may visit explore.santamonica.com/holiday-pass to register for the free Holiday Pass. Once registered, the mobile pass will be delivered instantly via SMS and email, allowing to check in at participating locations, unlock exclusive offers and start collecting points toward holiday-themed rewards while exploring Santa Monica.
圣莫尼卡假期
The holidays are in full swing in Santa Monica, allowing visitors and locals alike to enjoy festive shopping and dining along beautifully decorated streets like Main Street, Montana Avenue and Pico Boulevard, seasonal art installations and activations at the Third Street Promenade and Santa Monica Pier and a variety of special experiences that celebrate the season. With the city sparkling in lights and holiday cheer around every corner, Santa Monica offers the perfect backdrop for a winter getaway or a hometown holiday adventure
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关于圣莫尼卡旅游与观光局
圣莫尼卡旅游与观光局 (Santa Monica Travel & Tourism, SMTT) 是一家非营利性组织，旨在通过将圣莫尼卡作为旅游目的地进行推广，增加游客支出、旅游收入和当地就业机会。欲了解更多信息，请访问 santamonica.com, 电子邮件 info@santamonica.com, 或在 Instagram 上关注 SMTT (@SeeSantaMonica), X (@GoSantaMonica)或 Facebook (@VisitSantaMonica).
媒体联系人
劳伦-索尔兹伯里
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