Santa Monica Travel and Tourism Booth presentation during a UK Sales Mission.

UK/Ireland & France Sales Mission

June 2023

Cities and dates to be confirmed soon 

Join SMTT on the UK/Ireland & France Sales Mission in June 2023. This Sales Mission is designed to provide SMTT partners with the opportunity to train and network with key contacts within the UK, Ireland, and France markets.

The mission will include:

  • Santa Monica hosted events for top trade clients as well as media
  • Meetings and retreat style activities with key tour operators and travel agencies

Participation is received on a first to register basis. To express your interest, please complete the registration form.

All opportunities are confirmed upon minimum partner participation. Your participation will be secured upon receipt of final payment and signed guidelines.

UK/Ireland & France Sales Mission

Fair Share Fees


All airfare, accommodations, transportation and meals are the responsibility of the partner unless otherwise specified by SMTT. SMTT will provide recommendations on room block opportunities and flights as it is strongly encouraged that we all overnight in close proximity. Travel expenses are not included.

The following are included in your fair share partner fee:

  • Pre-marketing initiatives to clients and/or tradeshow attendees (where applicable) which may include direct mail pieces, e-newsletter highlights, logo inclusion on all collateral and invitations and printed marketing pieces
  • Collateral design and production
  • Event expenses such as client event, dinners, lunches, gifts, etc.
  • Delegation transportation to/from appointments and to/from designated hotel
  • Post mission recap, client contact information and photos
  • Recommendations on room block opportunities and flights

Minimum and Maximum Participation

Minimum: 2
Maximum: 5

Who Should Come

Santa Monica tourism businesses who are interested in maintaining and expanding their presence in the UK, Ireland, and France markets.

Total Investment for the Market

Santa Monica Travel & Tourism is investing $680,000 collectively in the UK, Ireland, and France markets for fiscal year 2022/2023.

To review Visit California’s markets profile, visit:


Click here to register.
Deadline: January 31, 2023

Contact Information

Todd Mitsuhata at 310-319-6263 or