A Message from Santa Monica Police Chief Cynthia Renaud

comm-news-police-chiefHello SMTT community,

I hope this finds everyone well. I am Chief Cynthia Renaud with the Santa Monica Police Department and pleased to write a short piece for this newsletter. I recently celebrated my first year anniversary with the Santa Monica Police Department and I feel there is so much to share with you. When I arrived in April of last year, I made a promise to the entire Santa Monica community, residential, business and visitors that I would dedicate my first year to reducing crime and building more community outreach.

I am happy to report that, we are currently experiencing a 14% decrease in our Part I Crime levels. This is not something we have encountered during our summer months in a few years. What this means is that in the areas where we have experienced the most crime, such as car break ins and assaults, we are seeing a reduction in these type of crimes. For car break ins, we are seeing a 17.5% decrease. In the Downtown area alone, which deeply impacts our tourism market, we are down 120 incidents from last year. The busiest parking structures are seeing reductions in criminal activity which can be attributed to a few new changes we made, such as private security patrols and an intensified focus on our crime suppression missions. But as with anything, we are always looking for ways to improve and we feel that with everyone on board, we can do this. So we ask everyone coming into Santa Monica, take it, hide it and secure it! Don’t make it easy. Leaving your valuables in plain sight makes for easy targets, so let’s fight back and show those seeking an easy theft opportunity that TODAY is not their day.

Clearly, assaults do not convey a feeling of safety in our community. The City of Santa Monica is unique in that we are a small city with a big city feel and this means we have appeal and draw for everyone. Santa Monica Police Department (SMPD) has been working hard to effect a decrease in the number of assaults in the City, and we are seeing success. We will continue to add more officers to our work force and get more police units out on the street in order to uphold our community outreach commitment.

Situational awareness is something everyone should be doing regardless of where you are and what you are doing. I understand that for those on vacation, you want to relax, enjoy the beach, the shopping and the sights. I encourage you to do all that but I also want you to be safe. Do not make yourself a target. When you are aware of your surroundings, it is hard for anyone to take you by surprise. I ask you to stay vigilant. If you find yourself texting or sending photos, take a quick moment to look up from what you are doing and see what is happening around you. If you see something, please say something. Call our 911 dispatch line or use our non-emergency dispatch number of 310-458-8495. You can even text us at 9-1-1.

As we start to wind down our summer experiences here in Santa Monica, we are already preparing for the upcoming holiday season. But here are some reminders that go all season long:

  • See something, Say Something
  • Take it, Hide It, Lock it, Secure it,
  • Look up and Look around

And if you find yourself using one of the many shared mobility devices (scooters and bikes) here are some rules of the road for you to be mindful of:

  1. Do NOT ride tandem. Only one person per scooter is allowed.
  2. Do NOT ride on sidewalks.
  3. Do NOT ride at the parks, on the beach bike path or on the promenade.
  4. Do ride in the bike lane.
  5. Do obey all traffic signs and signals.

How to Work with SMTT

Need to increase your tourism business? Santa Monica Travel & Tourism can assist to increase your tourism revenues through a number of marketing, advertising (Official Visitors Guide, Official Map) public relations and sales opportunities.

For more information, please find contacts for each department below or visit Santa Monica Travel & Tourism’s Business Opportunities page.

Marketing & Interactive:
Kim Sidoriak, Chief Marketing Officer

Public & Community Relations:
Lauren Salisbury, Public Relations Manager

Partnership Opportunities:
Visit santamonica.com/partnership-opportunities for more information