Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Visit Santa Monica ## Sitemaps [XML Sitemap](https://www.santamonica.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [SANTA MONICA TRAVEL & TOURISM NAMES ROCKET TRAVEL MARKETING AS AGENCY OF RECORD FOR UNITED KINGDOM AND IRELAND](https://www.santamonica.com/santa-monica-travel-tourism-names-rocket-travel-marketing-as-agency-of-record-for-united-kingdom-and-ireland/): SANTA MONICA, Calif. (July 1, 2026) – Santa Monica Travel & Tourism (SMTT) has appointed Rocket Travel Marketing as its official in-market representation agency for the United Kingdom and Ireland, effective July 1, 2026. Through this partnership, Rocket Travel Marketing will lead trade, and market development with public relations efforts led by sister agency, Astara Communications to further position Santa Monica as a premier long-haul destination for UK travelers. The United Kingdom remains one of Santa Monica’s most important international markets, historically ranking among the top sources of overseas visitation to Los Angeles and represents a key opportunity within the - [WHAT’S NEW IN SANTA MONICA – SUMMER 2026](https://www.santamonica.com/whats-new-in-santa-monica-summer-2026/): Fresh Openings and Immersive Experiences Lead the Season in Santa Monica SANTA MONICA, Calif. (July 1, 2026) – As summer begins in Santa Monica, the city welcomes the season with iconic celebrations, anticipated openings, beachfront experiences, and global sporting moments energizing our vibrant coastal destination. Proving that hospitality remains a key focus in the city, visitors and locals have many exciting new hotels, restaurants and retail destinations to explore all summer long. HOTELS  Hotel Casa Del Mar Celebrates 100 Years (Pier/Ocean Ave.) — This historic hotel celebrates 100 years of oceanfront elegance in 2026. In celebration of its centennial, Hotel Casa - [SANTA MONICA RESTAURANT SELINE AWARDED ONE MICHELIN STAR](https://www.santamonica.com/santa-monica-restaurant-seline-awarded-one-michelin-star/): Main Street Restaurant Newly Honored at The 2026 MICHELIN Guide California Ceremony SANTA MONICA, Calif. (June 25, 2026) – Santa Monica Travel & Tourism (SMTT) is pleased to share Santa Monica restaurant SELINE has been awarded One MICHELIN Star at the 2026 MICHELIN Guide California awards ceremony in San Diego on Wednesday, June 24. SELINE becomes Santa Monica’s third MICHELIN Star restaurant alongside the acclaimed One Star Citrin and Two Star Mélisse, which both retained their impressive distinctions this year. One MICHELIN Star honors restaurants serving dishes with distinct flavors prepared with top quality ingredients at a consistently high standard. - [SANTA MONICA TRAVEL & TOURISM WELCOMES HOSPITALITY COMMUNITY AT 17TH ANNUAL TOURISM SUMMIT](https://www.santamonica.com/santa-monica-travel-tourism-welcomes-hospitality-community-at-17th-annual-tourism-summit/): Santa Monica Travel & Tourism celebrates The Road Ahead, announcing 2025 economic impact of tourism SANTA MONICA, Calif. (June 4, 2026) — Santa Monica Travel & Tourism (SMTT) welcomed key members of the community at its 17th annual Tourism Summit at Hotel Casa del Mar to hear key insights from industry leaders, announce the latest economic impact findings and celebrate the city’s tourism industry. This year’s event centered on The Road Ahead: Inspired by Route 66, Driven by What’s Next as we recognize the milestone centennial year by reflecting on our rich history and looking forward to a hopeful future. - [SANTA MONICA WELCOMES TEXAS TO THE END OF THE TRAIL](https://www.santamonica.com/santa-monica-welcomes-texas-to-the-end-of-the-trail/): Celebrate 100 Years of Route 66 with a Special Centennial Event at the Santa Monica Pier on Thursday, June 4 SANTA MONICA, Calif. (June 1, 2026) – Join us in celebrating 100 years of Route 66 at a special, free centennial event on the Santa Monica Pier from 4pm to 8pm Thursday, June 4. Santa Monica welcomes locals and travelers alike to experience the spirit of Texas at the iconic “End of the Trail,” featuring live entertainment, a steak-eating challenge, classic cars and special announcements. “We’re thrilled to welcome the country-western spirit of Texas to our beach city at the - [SURF TO TURF: STAY AND CELEBRATE FIFA WORLD CUP 2026™ IN SANTA MONICA](https://www.santamonica.com/media/news-release/surf-to-turf-stay-and-celebrate-fifa-world-cup-2026-in-santa-monica/): SANTA MONICA, Calif. (May 18, 2026) – This summer, Santa Monica is your ultimate beachside base to experience FIFA World Cup 2026™, where fans will cheer alongside fellow soccer lovers at official activations and local watch parties while enjoying easy access to all Los Angeles matches at nearby SoFi Stadium. Where to Watch in Santa Monica Michelob ULTRA Pitchside Club on the Santa Monica Pier (June 12-25) – Fans ages 21 and over are invited to the ultimate World Cup fan event on the iconic Santa Monica Pier. Enjoy live match viewing, interactive games and even appearances by athletes at this can’t-miss experience.  Watch - [SANTA MONICA CELEBRATES 100 YEARS OF ROUTE 66](https://www.santamonica.com/media/news-release/santa-monica-celebrates-100-years-of-route-66/): Get Your Kicks in 2026 with Official Landmarks, Historic Businesses and Centennial Events at the Western End of America’s Mother Road SANTA MONICA, Calif. (April 21, 2026) – Route 66 holds a significant place in Santa Monica’s past and its present as the western end (or beginning) of America’s Mother Road. In 2026, Santa Monica welcomes road trippers to join us in celebrating 100 years of this iconic American highway with must-visit landmarks, legacy businesses and centennial events all year long. The Story of Route 66 in Santa Monica First declared a federal highway in 1926, Route 66’s original path - [SANTA MONICA SHINES SPOTLIGHT ON ROUTE 66 THIS SPRING](https://www.santamonica.com/media/news-release/santa-monica-shines-spotlight-on-route-66/): Get Your Kicks in 2026 with Official Landmarks, Historic Businesses and Centennial Events at the Western End of America’s Mother Road SANTA MONICA, Calif. (April 21, 2026) – Route 66 holds a significant place in Santa Monica’s past and its present as the western end (or beginning) of America’s Mother Road. In 2026, Santa Monica welcomes road trippers to join us in celebrating 100 years of this iconic American highway with must-visit landmarks, legacy businesses and centennial events all year long. The Story of Route 66 in Santa Monica First declared a federal highway in 1926, Route 66’s original path - [SANTA MONICA HOTELS OFFER SPRING STAYCATION DISCOUNTS TO RESIDENTS OF LOS ANGELES COUNTY](https://www.santamonica.com/santa-monica-hotels-offer-spring-staycation-discounts-to-residents-of-los-angeles-county-2/): SANTA MONICA, Calif. (March 4, 2026) – Just in time for spring break, Santa Monica Travel & Tourism is pleased to announce the return of its “Spring Staycation in Santa Monica” promotion, offering discounted hotel stays and special offers to Los Angeles County residents at participating Santa Monica hotels. Now through April 13, 2026, locals are invited on a seaside getaway to experience our beach city’s abundance of dining offerings, all-new attractions and fresh ocean air. “A staycation in Santa Monica offers Angelenos both ease of access and complete immersion in the iconic California coastal lifestyle travelers visit from around - [WHAT’S NEW IN SANTA MONICA – WINTER 2026](https://www.santamonica.com/media/news-release/whats-new-in-santa-monica-winter-2026/): Fresh Openings and Immersive Experiences Highlight What’s New in Santa Monica This Winter SANTA MONICA, Calif. (February 12, 2026) – While other parts of the country find themselves buried under snow, sunny Santa Monica is brimming with new experiences, exciting restaurant openings and seasonal happenings and events that invite locals and visitors alike to explore, connect and celebrate. From the launch of immersive attractions like the Museum of Illusions and The Cube VR to culinary destinations including HomeState and The Lobster’s latest brunch specials, there’s something new for every interest. Travelers this season will also enjoy revitalized wellness and retail - [BASE YOURSELF BEACHSIDE IN SANTA MONICA FOR FIFA WORLD CUP 2026™](https://www.santamonica.com/media/news-release/base-yourself-beachside-in-santa-monica-for-fifa-world-cup-2026/): SANTA MONICA, Calif. (February 2, 2026) – Soccer fans, get ready: Santa Monica is the ultimate beachside base for FIFA World Cup 2026™. Steps from the Pacific Ocean, the city offers sun, surf and match-day excitement, with easy access to all Los Angeles matches at SoFi Stadium. LA Match Dates at SoFi Stadium Stay, Play and Explore Santa Monica offers luxury beachfront hotels, boutique stays and breathtaking ocean views, putting fans in the heart of relaxation and recreation between matches. Enjoy iconic attractions like the Santa Monica Pier, world-class dining and coastal nightlife after a day of soccer excitement. Between matches, fans - [SANTA MONICA TRAVEL & TOURISM INTRODUCES NEW BOARD OF DIRECTORS EXECUTIVE COMMITTEE](https://www.santamonica.com/media/news-release/santa-monica-travel-tourism-introduces/): SANTA MONICA, Calif. (January 27, 2026) – Santa Monica Travel & Tourism (SMTT) recently announced the appointment of its updated 2026 Board of Directors Executive Committee in a special election. The new leadership slate is comprised of: Chairman Charlie Lopez-Quintana, Vice President & Managing Director, ETC Hotels; Vice Chair Jeff Klocke, CEO, Pacific Park; Treasurer Simon Fricker, General Manager, Fairmont Miramar Hotel & Bungalows and Secretary Karen Ginsberg, Santa Monica resident. Newly elected Chairman of the Board, Charlie Lopez-Quintana, recently served as Vice Chair on the organization’s 24/25 Board of Directors Executive Committee. He brings more than 25 years of - [SAVOR SANTA MONICA FLAVOR DURING DINE LA RESTAURANT WEEK](https://www.santamonica.com/media/news-release/savor-santa-monica-flavor-during-dine-la-restaurant-week/): SANTA MONICA, Calif. (January 21, 2026) – Toast to the start of a new year with fresh flavors and curated menus at celebrated restaurants in Santa Monica during Dine LA restaurant week, January 23 to February 6, 2026. Over 45 restaurants are participating in the program this season. With over 400 restaurants across the city’s eight unique neighborhoods, Santa Monica is home to an acclaimed culinary scene featuring Michelin Star dining, locally owned bistros and cuisine from around the world. “Each year, we look forward to welcoming both travelers and Southern California locals to Santa Monica to experience a sampling - [ROUTE 66 CENTENNIAL KICKS OFF IN SANTA MONICA WITH THE DRIVE HOME CARAVAN](https://www.santamonica.com/media/news-release/route-66-centennial-kicks-off-in-santa-monica-with-the-drive-home-caravan/): SANTA MONICA, Calif. (January 5, 2026) – Route 66’s centennial year celebrations kicked off on Saturday, January 3 with The Drive Home VII: Route 66 – A Century of Adventure Caravan seeing nine vintage vehicles embark on a journey along the full length of Route 66 from Santa Monica to Chicago, then onward to the Detroit Auto Show in Michigan. In partnership with The Drive Home, The Road Ahead Partnership, Downtown Santa Monica Inc. and Santa Monica Travel & Tourism, The Drive Home Caravan began at the iconic Santa Monica Pier, home to the “End of the Trail” sign symbolizing - [NEW YEAR, NEW YOU: WELCOME 2026 SANTA MONICA-STYLE](https://www.santamonica.com/new-year-new-you-welcome-2026-santa-monica-style/): Celebrate the New Year with Wellness Experiences and Healthy Habits in Santa Monica - [MOTHER ROAD, MODERN MEETINGS: ROUTE 66 MEETING SPACES SET TO SHINE FOR CENTENNIAL IN SANTA MONICA](https://www.santamonica.com/media/news-release/mother-road-modern-meetings-route-66-meeting-spaces-set-to-shine-for-centennial-in-santa-monica/): SANTA MONICA, Calif. (December 3, 2025) – As Route 66 approaches its 100th anniversary in 2026, Santa Monica joins communities along the legendary highway opening their doors to meeting planners with distinctive venues that pair modern functionality with authentic Americana. Route 66 holds a special place in Santa Monica history as the western terminus of the iconic route, welcoming groups throughout the decades with a breath of fresh ocean air, breezy coastal venues and Southern California hospitality. From restored Art Deco treasures to flexible cultural halls, these spaces invite groups to gather where history and hospitality meet. Meet Along the Mother Road in - [SANTA MONICA TRAVEL & TOURISM UNVEILS NEW 2025 HOLIDAY PASS](https://www.santamonica.com/santa-monica-travel-tourism-unveils-new-2025-holiday-pass/): Unlock seasonal savings at restaurants, shops and attractions with the Free Digital Passport Santa Monica, Calif. (December 2, 2025) — Santa Monica Travel & Tourism (SMTT) today announced the launch of the 2025 Holiday Pass, a free, mobile-friendly experience built in partnership with Bandwango. Following the success of SMTT’s inaugural gamified pass introduced during LA Tech Week in October, this new seasonal venture invites residents and visitors to unlock curated holiday offers from Santa Monica restaurants, retailers, attractions, and more—right from their phones. “Santa Monica shines during the holidays,” said Misti Kerns, President/CEO of Santa Monica Travel & Tourism. “The - [I WISH I HAD AN EXTRA BEDROOM PROGRAM RETURNS](https://www.santamonica.com/media/news-release/i-wish-i-had-an-extra-bedroom-program-returns/): Hotels offer deep discounts for Santa Monica residents this holiday season SANTA MONICA, Calif. (November 19, 2025) — Santa Monica Travel & Tourism announces the return of the popular “I Wish I Had an Extra Bedroom” program, helping residents book discounted stays at participating local hotels this holiday and winter season. From November 17, 2025, through February 9, 2026, Santa Monica residents can invite loved ones to experience a stay in the city—or enjoy a relaxing staycation of their own—with exclusive local hotel offers. “‘I Wish I Had an Extra Bedroom’ continues to be a well-loved opportunity for Santa Monica residents to welcome visiting - [SANTA MONICA’S FOURTH ANNUAL VOLLEY-WEEN FUNDRAISER RAISES $3,880 FOR SANTA MONICA NONPROFITS](https://www.santamonica.com/media/news-release/santa-monicas-fourth-annual-volley-ween-fundraiser-raises-3880-for-santa-monica-nonprofits/): SANTA MONICA, Calif. (November 14, 2025) – Santa MoniCARES, Tourism Supporting Our Community raised $1,940 at the fourth annual Volley-Ween fundraiser event on October 29 for local Santa Monica nonprofits. With Santa MoniCARES matching the donation, a total of $3,880 will be donated to support those facing food insecurity this winter season. “We are grateful to stand with the passionate and community-oriented organizations, businesses and residents of Santa Monica each Volley-Ween and all year round to support nonprofits serving our city,” said Misti Kerns, President/CEO of Santa Monica Travel & Tourism. “We look forward to this event annually as a valuable - [SANTA MONICA ANNOUNCES SONG CONTEST IN CELEBRATION OF ROUTE 66 CENTENNIAL](https://www.santamonica.com/media/news-release/santa-monica-announces-song-contest-in-celebration-of-route-66-centennial/): Songwriters and musicians showcase talent in honor of city’s status as the end of the trail SANTA MONICA, Calif. (November 13, 2025) — Santa Monica Travel & Tourism (SMTT) is proud to launch the Route 66 Song Contest as part of the official kick-off of the iconic highway’s Centennial celebration in 2026. This creative competition invites songwriters and musicians over the age of 18 to submit an original song capturing the spirit of Santa Monica and its ties to the historic road for the chance to win $10,000.00 USD. As music speaks many languages, we invite artists based in the U.S., - [SANTA MONICA INTRODUCES ELEVATED MEETING SPACES TO WELCOME NEW ERA OF EVENTS](https://www.santamonica.com/santa-monica-introduces-elevated-meeting-spaces-to-welcome-new-era-of-events/): Venues blend historic charm with state-of-the-art technology SANTA MONICA, Calif. (November 13, 2025) – Santa Monica welcomes a suite of enhanced, state-of-the-art meeting venues ready to extend their hospitality to conferences, corporate retreats and group events in Los Angeles’ premier beach city. These new and newly renovated venues deliver the region’s signature coastal charm and ease to gatherings of those near and far, further solidifying Santa Monica as a world-class seaside meeting destination amongst planners. “With world-class venues set in luxury hotels and historic landmarks turned modernized meeting spaces, Santa Monica continues to offer planners flexible spaces to design events - [A FOODIE’S GUIDE TO SANTA MONICA](https://www.santamonica.com/media/news-release/a-foodies-guide-to-santa-monica/): SANTA MONICA, Calif. (October 29, 2025) – From the elegant French creations of Mélisse to the South Asian fusion of Cobi’s to Marelle’s coastal Californian fare, foodies are spoiled for choice in Santa Monica. Michelin-starred meals are never far away, and with menus changing seasonally to reflect California’s rich agricultural production, there is always something new and unique to discover. While dropping into a local hotspot or booking a reservation at an acclaimed restaurant is a great way to experience what the Santa Monica culinary scene has to offer, there are also a plethora of other culinary experiences to explore. - [WHAT’S NEW IN SANTA MONICA – FALL 2025](https://www.santamonica.com/media/news-release/whats-new-in-santa-monica-fall-2025/): Exciting Openings, Cultural Exhibitions and Fall Festivals Highlight What’s New in Santa Monica This Season SANTA MONICA, Calif. (October 20, 2025) – As autumn festivities and a change of season arrives in Santa Monica, our beach city welcomes both innovative openings and beloved traditions that celebrate its creativity and community spirit. Fall visitors can explore dynamic new art exhibitions, discover family-friendly fun at Pacific Park’s new Funhouse and shop the latest arrivals Downtown, while seasonal favorites return with Locals Night at the Pier, Día de los Muertos and Halloween celebrations. Read on to explore the best of Santa Monica this - [SANTA MONICA TRAVEL & TOURISM LAUNCHES “LA TECH WEEK” GAMIFIED MOBILE PASS](https://www.santamonica.com/media/news-release/santa-monica-travel-tourism-launches-la-tech-week-gamified-mobile-pass/): SANTA MONICA, Calif. (October 13, 2025) – Santa Monica Travel & Tourism (SMTT) today announced the launch of the LA Tech Week Pass, a free, gamified mobile experience built in partnership with Bandwango. Designed to help visitors and locals discover Santa Monica during LA Tech Week, the pass features curated places to eat, drink, shop, meet, and explore – all accessible from a mobile phone. “Santa Monica is where beachside culture meets innovation,” said Misti Kerns, President and CEO of Santa Monica Travel & Tourism. “The LA Tech Week Pass turns that energy into a fun, trackable experience that rewards attendees - [SANTA MONICA’S FOURTH ANNUAL VOLLEY-WEEN FUNDRAISER RETURNS OCTOBER 29](https://www.santamonica.com/media/news-release/santa-monicas-fourth-annual-volley-ween-fundraiser-returns-october-29/): SANTA MONICA, Calif. (October 8, 2025) – Santa MoniCARES, Tourism Supporting Our Community returns on Wednesday, October 29, 2025 with the fourth annual Volley-Ween Beach BBQ Mixer, rallying support for local Santa Monica nonprofits. This year’s event will again include a beach volleyball tournament and costume contest welcoming local businesses and residents to participate on the court or cheer from the sidelines. The festivities will take place from 3:00 p.m. to 6:00 p.m. at Perry’s Café and Beach Rentals.  Sinjin Smith, Olympian (1996), two-time World Champion, International Volleyball Hall of Fame inductee (2003), 1994 Goodwill Games bronze medalist, and holder of - [OCEANFRONT & ON POINT: SANTA MONICA’S PREMIER MEETING SPACES WITH PACIFIC VIEWS](https://www.santamonica.com/oceanfront-on-point-santa-monicas-premier-meeting-spaces-with-pacific-views/): SANTA MONICA, Calif. (September 24, 2025) – Few meeting and event destinations can match the blend of natural beauty, walkable convenience and elevated service found in Santa Monica. For planners seeking event spaces where the Pacific Ocean isn’t just a nearby attraction but a true part of the experience, Santa Monica Travel & Tourism spotlights a curated selection of ocean view venues designed to inspire and impress. - [150 YEARS OF SANTA MONICA](https://www.santamonica.com/150-years-of-santa-monica/): The City Marks a Milestone Anniversary with a Host of Local Events and Exhibits - [DISCOVER CALIFORNIA’S UNMATCHED SPORTS SCENE IN SANTA MONICA](https://www.santamonica.com/discover-californias-unmatched-sports-scene/): Santa Monica: The Perfect Home Base for Sports Travelers - [Film Santa Monica launches as city’s official office for permitting, production support and location marketing](https://www.santamonica.com/film-santa-monica-launches-as-citys-official-office-for-permitting-production-support-and-location-marketing/): SANTA MONICA, Calif. (Aug. 29, 2025) – Starting Sept. 1, the city of Santa Monica will partner with Film Santa Monica, a new entity of Santa Monica Travel & Tourism, to handle all film permitting, support and marketing. - [SANTA MONICA UNVEILS NEW OFFICIAL VISITOR GUIDE & MAP](https://www.santamonica.com/media/news-release/santa-monica-unveils-new-official-visitor-guide-map/): Santa Monica Travel & Tourism Releases Ultimate Travel Planning Resource for Visitors - [SAVOR SANTA MONICA’S CULINARY OFFERINGS DURING DINE LA RESTAURANT WEEK](https://www.santamonica.com/media/news-release/savor-santa-monicas-culinary-offerings-during-dine-la-restaurant-week/): SANTA MONICA, Calif. (July 22, 2025) – Enjoy Santa Monica’s summer flavors with the return of Dine LA restaurant week from July 25 to August 8, 2025. Whether traveling from overseas or a neighboring Los Angeles community, visiting foodies will enjoy special menus at 50 Santa Monica restaurants showcasing the destination’s diverse culinary offerings, imaginative dining concepts and the best of farm-to-table cuisine. - [WHAT’S NEW IN SANTA MONICA – SUMMER 2025](https://www.santamonica.com/media/news-release/whats-new-in-santa-monica-summer-2025/): Discover Splashy Openings, Summer Events and Community Celebrations as Santa Monica Celebrates 150 Years - [SANTA MONICA HOSPITALITY COMMUNITY GATHERS AT 16TH ANNUAL TOURISM SUMMIT](https://www.santamonica.com/santa-monica-hospitality-community-gathers-at/): Santa Monica Travel & Tourism announces economic impact of tourism and discusses the importance of visitation - [DINE AROUND THE WORLD IN SANTA MONICA](https://www.santamonica.com/media/news-release/dine-around-the-world-in-santa-monica/): Top Santa Monica Restaurants Host Special Chef Collaborations  - [ROMANTIC VIEWS IN SANTA MONICA](https://www.santamonica.com/romantic-views-in-santa-monica/): Experience the Most Romantic Spots in Los Angeles’ Beach City - [WHAT’S NEW IN SANTA MONICA – SPRING 2025 ](https://www.santamonica.com/media/news-release/whats-new-spring-2025/): Santa Monica Blooms This Spring with New Restaurants, Experiences and Programming  - [Live from Santa Monica, It’s Your Next Night Out](https://www.santamonica.com/live-from-santa-monica-its-your-next-night-out/): There’s a reason why we call Santa Monica Hollywood by the Sea. Nights out in America’s most glamorous seaside city begin with cinematic sunsets that draw lovers to the shore, and when darkness has fallen, the stars come out. - [Santa Monica Travel & Tourism Launches Santa Monica Guide, a Custom AI Travel Genius Powered by GuideGeek](https://www.santamonica.com/media/news-release/santa-monica-travel-tourism-launches-santa-monica-guide-a-custom-ai-travel-genius-powered-by-guidegeek/): SANTA MONICA, Calif., April 15, 2025 -- In a fitting nod to their reputation as "Silicon Beach," there's a new tech-forward tool available for travelers heading to Santa Monica. Visitors can now receive travel planning assistance with Santa Monica Guide, an AI travel genius. Santa Monica Travel & Tourism recently launched the new feature on santamonica.com using GuideGeek artificial intelligence technology from Matador Network. - [Famous Filming Locations in Santa Monica](https://www.santamonica.com/famous-filming-locations-in-santa-monica-2/): Known as Hollywood by the Sea, Santa Monica has long played a starring role in countless movies and television shows. With 3.5 miles of shimmering coastline, world-famous landmarks and eight distinct neighborhoods, the beachside city offers a living and breathing film set unlike any other in the world. Stardom starts here in Santa Monica, the birthplace of icons like Shirley Temple, Charlie Chaplin, Marion Davies, Robert Redford and many more. With Santa Monica’s proximity to Hollywood and its rich past as a stomping ground of Old Hollywood stars as well as continued popularity among today’s biggest celebrities, it's easy to see why the city is top-billed in film and TV productions. - [LIVE FROM SANTA MONICA, IT’S YOUR NEXT NIGHT OUT](https://www.santamonica.com/media/764954-2/): LIVE FROM SANTA MONICA, IT’S YOUR NEXT NIGHT OUT Santa Monica Plays Host to Live Performances and Unique Shows SANTA MONICA, Calif. (April 7, 2025) – There’s a reason why we call Santa Monica Hollywood by the Sea. Nights out in America’s most glamorous seaside city begin with cinematic sunsets that draw lovers to the shore, and when darkness has fallen, the stars come out. Creative talent abounds in the coastal city that has deep roots in Southern California’s entertainment industry. Plan your next night out with friends, family or date night amid the city’s array of award-winning stage performances, - [SANTA MONICA HOTELS OFFER SPRING STAYCATION DISCOUNTS TO RESIDENTS OF LOS ANGELES COUNTY](https://www.santamonica.com/santa-monica-hotels-offer-spring-staycation-discounts-to-residents-of-los-angeles-county/): SANTA MONICA, Calif. (March 11, 2025) – Santa Monica Travel & Tourism is launching its “Spring Staycation in Santa Monica” promotion. The campaign offers residents of Los Angeles County discounted stays and special offers at participating Santa Monica hotels this spring break season. From March 15 to April 17, 2025, enjoy a springtime getaway in our backyard by the beach; home to a diverse culinary scene, thriving arts and culture landscape and iconic attractions. - [FAMOUS FILMING LOCATIONS IN SANTA MONICA](https://www.santamonica.com/media/news-release/famous-filming-locations-in-santa-monica/): Experience the Magic of the Silver Screen this Awards Season in Los Angeles’ Beach City - [WHAT’S NEW IN SANTA MONICA – WINTER 2025](https://www.santamonica.com/media/news-release/whats-new-in-santa-monica-winter-2025/): Santa Monica Remains Open to Serve with New Experiences and Offerings - [EXPERIENCE SANTA MONICA’S CULINARY SCENE DURING DINE LA RESTAURANT WEEK](https://www.santamonica.com/experience-santa-monicas-culinary-scene-during-dine-la-restaurant-week/): SANTA MONICA, Calif. (January 24, 2025) – Experience Santa Monica’s celebrated culinary scene with the return of Dine LA restaurant week. Santa Monica is home to the largest number of participating restaurants of any city in Los Angeles this season, inviting local foodies and visiting culinary enthusiasts to enjoy special menus at 40 of Santa Monica’s beloved restaurants from January 24 to February 7, 2025. - [SANTA MONICA TRAVEL & TOURISM NAMES 62ABOVE MARKETING AGENCY OF RECORD](https://www.santamonica.com/media/news-release/santa-monica-travel-tourism-names-62above-marketing-agency-of-record/): SANTA MONICA, Calif. (January 23, 2025) – Santa Monica Travel & Tourism (SMTT) has selected the full-service agency 62ABOVE as its new integrated marketing agency of record. Through this partnership, the teams will collaborate on strategic branding, paid media opportunities and creative marketing initiatives to position Santa Monica as the premier beach city in top domestic and international markets. - [SANTA MONICARES AND LOCAL COMMUNITY PARTNER TOGETHER TO SUPPORT PALISADES FIRE FIRST RESPONDERS AND EVACUEES](https://www.santamonica.com/media/news-release/santa-monicares-and-local-community-partner-together-to-support-palisades-fire-first-responders-and-evacuees/): SANTA MONICA, Calif. (January 10, 2025) – In response to the impact of the Los Angeles wildfires, Santa MoniCARES, Tourism Supporting Our Community is connecting with generous Santa Monica businesses and community members to collect donations, discounts and offers available to first responders and evacuees during this difficult time. - [HIDDEN GEMS OF SANTA MONICA](https://www.santamonica.com/media/news-release/hidden-gems-of-santa-monica-2/): How to Live Like a Local in Southern California’s Premier Beach City - [Get Outdoors and Enjoy Fresh Air and Sea Breezes in Santa Monica](https://www.santamonica.com/things-to-do/outdoors/): There’s nothing more inspiring than access to wide open spaces. With 3.5 miles of glistening coastline and 280 days of sunshine to match, Santa Monica offers an abundance of outdoor spaces that create the perfect backdrop for a day of fresh air and sea breezes. Better yet, there’s no need for a car to get around our beachside city. A walkable 8.3 square-miles, Santa Monica also has over 120 miles of bike facilities (bike lanes, protected bike lanes, paths and routes), making it easy to explore the compact urban landscape on foot or by bike. Read on for a list of - [2024 Santa Monica Awards List](https://www.santamonica.com/experience-santa-monica/2024-santa-monica-awards-list/): 2024 has been an award-winning year for Santa Monica, with our urban beach city receiving 14 prestigious awards and recognitions this year. Home to 40 world-class hotels, over 400 restaurants, and 8 distinct neighborhoods, our seaside enclave offers travelers a truly unforgettable experience. From the city’s lively arts and culture scene and eclectic shopping experiences to its 3.5 miles of shimmering coastline and 280 days of sunshine a year, Santa Monica is a one-of-a-kind destination unlike any other in the world.  - [SANTA MONICA’S THIRD ANNUAL VOLLEY-WEEN FUNDRAISER RAISES $7,500 FOR SANTA MONICA NONPROFITS](https://www.santamonica.com/media/news-release/santa-monicas-third-annual-volley-ween-fundraiser-raises-7500-for-santa-monica-nonprofits/): SANTA MONICA, Calif. (November 1, 2024) – Santa MoniCARES, Tourism Supporting Our Community raised $7,500 at the third annual Volley-Ween on October 30 for local Santa Monica nonprofits. - [Hidden Gems of Santa Monica](https://www.santamonica.com/hotels/hidden-gems-of-santa-monica/): With 8.3 square miles of urban spaces, 3.5 miles of coastline and eight unique neighborhoods to explore, Santa Monica has an abundance to discover. While attractions like the Santa Monica Pier and end of Route 66 are globally known, there are also many hidden gems for visitors to uncover to experience the city like a local.  From boutique hotel stays to neighborhood favorite shops, Santa Monica’s local businesses welcome visitors to explore a unique side of the city during their stay. - [SANTA MONICA HOTELS OFFER EXTRA BEDROOM PROGRAM FOR LOCALS WELCOMING VISITORS](https://www.santamonica.com/media/news-release/santa-monica-hotels-offer-extra-bedroom-program-for-locals-welcoming-visitors/): SANTA MONICA, Calif. (November 11, 2024) – Santa Monica Travel & Tourism announces the return of the popular “I Wish I Had an Extra Bedroom” program helping residents book discounted stays at 24 participating local hotels this holiday season. From November 11 to February 10, 2025, Santa Monica residents can invite loved ones to experience a stay in the city, or enjoy a getaway in their own backyard with a special staycation experience at a local property. - [WHAT’S NEW IN SANTA MONICA – FALL 2024](https://www.santamonica.com/media/news-release/whats-new-in-santa-monica-fall-2024/): Fall for Luxury Stays, All-New Dining, Unforgettable Entertainment and More this Autumn Season  SANTA MONICA, Calif. (October 21, 2024) – Autumn welcomes a vibrant host of new dining experiences, luxury stays, world-class entertainment and seasonal events as temperatures cool and fall festivities begin. Visitors are welcome to enjoy both harvest season vibes and sunny skies for a fall getaway on the sand of Santa Monica. Summer is endless in Santa Monica with year-round warm weather. Situated along 3.5 miles of sparkling coastline, Santa Monica is a premier beach destination home to stunning accommodations, a delicious lineup of restaurants and one-of-a-kind - [SANTA MONICA’S VOLLEY-WEEN FUNDRAISER RETURNS FOR THIRD YEAR](https://www.santamonica.com/santa-monicas-volley-ween-fundraiser-returns-for-third-year/): SANTA MONICA, Calif. (October 8, 2024) – Santa MoniCARES, Tourism Supporting Our Community returns on October 30 with the third annual Volley-Ween, rallying support for local Santa Monica nonprofits. - [CIRQUE DU SOLEIL MAKES MAJESTIC RETURN TO SANTA MONICA](https://www.santamonica.com/media/news-release/cirque-du-soleil-makes-majestic-return-to-santa-monica/): Fan favorite KOOZA to run October 19 to January 5 - [EXPERIENCE SANTA MONICA ON A BUDGET](https://www.santamonica.com/media/news-release/experience-santa-monica-on-a-budget/): Explore Santa Monica’s Many Affordable Attractions, Hotels and Dining Options for a Budget-Friendly Getaway - [THE ICONIC SANTA MONICA PIER CELEBRATES 115 YEARS](https://www.santamonica.com/media/news-release/the-iconic-santa-monica-pier-celebrates-115-years/): SANTA MONICA, Calif. (September 3, 2024) – A world-famous symbol of Southern California, the iconic Santa Monica Pier is marking 115 years delighting visitors with a celebratory event on September 6. - [GOLD MEDALIST KERRI WALSH JENNINGS SPOTLIGHTS SANTA MONICA’S BEACH VOLLEYBALL HISTORY AT 2024 PARIS OLYMPIC GAMES](https://www.santamonica.com/kerri-walsh-jennings-spotlights-santa-monica/): SANTA MONICA, Calif. (August 8, 2024) – Once every four years, the sport of beach volleyball is center court, spiking the globe’s attention at the Olympic Games. Paris 2024 is no exception, with the sport being one of the most sought after tickets as fans from around the world prepare to watch the final match at Eiffel Tower Stadium on Friday, August 9. - [DISCOVER CULTURE AND CREATIVITY IN SANTA MONICA](https://www.santamonica.com/media/discover-culture-and-creativity-in-santa-monica/): Santa Monica Celebrates the Arts with Unique Collections, Performances and Programs - [SANTA MONICA CELEBRATES 25 YEARS OF MÉLISSE, A GEM OF THE CITY’S CULINARY LANDSCAPE](https://www.santamonica.com/media/santa-monica-celebrates-25-years-of-melisse-a-gem-of-the-citys-culinary-landscape/): Michelin Two Star Restaurant Mélisse Celebrates Silver Anniversary in Santa Monica - [Santa Monica Hotels with Free Parking](https://www.santamonica.com/hotels/santa-monica-hotels-with-free-parking/): Looking to save on your summer trip to Santa Monica? There are plenty of ways to make your dream vacation more affordable without sacrificing the fun. Our urban beach city offers dozens of cost-free activities and events. Take a free ride on the solar-powered Circuit Shuttle to the iconic Santa Monica Pier where you can watch lively performers, soak up stunning views of the Pacific Ocean and even fish without needing a costly permit. From the historic Palisades Park and 3.5 miles of broad beaches to perusing the art galleries of Bergamot Station and strolling the bustling Third Street Promenade, - [WHAT’S NEW IN SANTA MONICA – SUMMER 2024](https://www.santamonica.com/media/whats-new-in-santa-monica-summer-2024/): Summer is Here in Santa Monica with Seasonal Hotel Specials, New Dining Experiences and Exciting Events. - [THE ULTIMATE SUMMER BREAK IN SANTA MONICA](https://www.santamonica.com/media/the-ultimate-summer-break-in-santa-monica/): Round up the whole family for an unforgettable summer vacation in sunny Santa Monica! - [SANTA MONICA STATE BEACH NAMED ON BEST BEACH IN CALIFORNIA LIST BY USA TODAY 10BEST](https://www.santamonica.com/media/santa-monica-state-beach-named-on-best-beach-in-california-list-by-usa-today-10best/): 2024 Readers’ Choice Award Names Santa Monica #6 Best Beach - [Route 66 Rolls on in Santa Monica](https://www.santamonica.com/media/route-66-rolls-on-in-santa-monica/): Enduring Myth, Rich History of ‘The Mother Road’ MadeL.A.’s Beach City an American Icon of Surf, Sand & Success SANTA MONICA, Calif. – For nearly a century, Route 66 has symbolized the hope and promise of the “open road,” a uniquely American icon whose enduring legend has lured millions west to the sunny shores of Santa Monica. Although it was a U.S. highway for less than 60 years, Route 66 continues to fascinate and entertain fans around the world. California includes 315 miles of the original route, with more than 90 percent still drivable today, including several unique Santa Monica - [Santa Monica Boosted Beach Volleyball from Sunny Sand to Olympic Glory](https://www.santamonica.com/media/santa-monica-boosted-beach-volleyball-from-sunny-sand-to-olympic-glory/): In 2028, City to Host Gold-Medal Battle Where it All Began a Century Ago - [Five Santa Monica Hotels Awarded Michelin Keys](https://www.santamonica.com/media/news-release/five-santa-monica-hotels-awarded-michelin-keys/): MICHELIN Keys list expands to United States, recognizes five Santa Monica hotel properties Santa Monica, Calif. (April 25, 2024) – Santa Monica Travel & Tourism (SMTT) is pleased to announce Santa Monica properties Hotel Casa del Mar, Fairmont Miramar Hotel & Bungalows, Santa Monica Proper Hotel, Shutters on the Beach and The Georgian Hotel were awarded One MICHELIN Key in the first iteration of the MICHELIN Key selection in the United States. The MICHELIN Keys represent hotels offering outstanding architecture and interior design, quality and consistency of service, personality and character, value for the price and significant contribution to the - [Coastal Chronicles: The History of Santa Monica’s Libraries](https://www.santamonica.com/things-to-do/coastal-chronicles-the-history-of-santa-monicas-libraries/): Learn about the history and offerings of Santa Monica's libraries in celebration of National Library Week. - [What’s New in Santa Monica – Spring 2024](https://www.santamonica.com/whats-new-in-santa-monica-spring-2024/): Santa Monica welcomes spring with a myriad of retail and dining openings, along with exciting local events. - [Movies and TV Shows to Satiate Your Santa Monica Wanderlust](https://www.santamonica.com/experience-santa-monica/15-movies-to-satiate-your-santa-monica-wanderlust/): Known as Hollywood by the Beach, Santa Monica has long been one of the silver screen’s biggest stars, delighting viewers through the ages with its 3.5 miles of glistening coastline, breathtaking ocean views and historic architecture. Indeed, since the early days of movie-making, the city has been featured in hundreds of movies. - [A Walk Through the Eight Neighborhoods of Santa Monica](https://www.santamonica.com/a-walk-through-the-eight-neighborhoods-of-santa-monica/): Meet the Eight Distinct Enclaves of Los Angeles’ Beach City and Their Must-See Experiences From Shopping and Dining to Wellness and Culture - [2024 Culinary Travel Trend Predictions Solidify Santa Monica’s Spot at Top of the “Food Chain”](https://www.santamonica.com/media/2024-culinary-travel-trend-predictions-solidify-santa-monicas-spot-at-top-of-the-food-chain/): The birthplace of Farm-to-Table dining in Southern California, Santa Monica is a culinary powerhouse, appealing to savvy travelers and renowned global chefs alike - [Sweets for your Sweet: Desserts to Celebrate Valentine’s Day](https://www.santamonica.com/things-to-do/sweets-for-your-sweet-desserts-to-celebrate-valentines-day/): Check out the tastiest Valentine's Day desserts in Santa Monica to celebrate your nearest & dearest - at different price points you'll love. - [What’s New in Santa Monica–Winter 2024](https://www.santamonica.com/whats-new-in-santa-monica-winter-2024/): Santa Monica kicks off 2024 with a slew of retail, dining openings and pop-up events - [Live Like a Celebrity in Santa Monica](https://www.santamonica.com/live-like-a-celebrity-in-santa-monica/): Southern California’s Chic Beach City Boasts Luxury Shopping, Acclaimed Restaurants, Boutique Hotels & Historic Sites - [Santa Monica Offers ‘Extra Bedrooms’ for Locals and Visiting Family and Friends](https://www.santamonica.com/media/news-release/santa-monica-offers-extra-bedrooms-for-locals-and-visiting-family-and-friends/): Highly discounted hotel rates bring joy and reduced stress to residents this holiday season SANTA MONICA, Calif (November 16, 2023) – Back by popular demand, Santa Monica Travel & Tourism (SMTT) is proud to announce its highly anticipated and helpful I Wish I had an Extra Bedroom program has returned with over 20 participating hotels. The annual offer was thoughtfully designed to benefit residents and provides a unique solution for hosting visiting family and friends during the holiday season, in addition to allowing the Santa Monica community the opportunity to experience their seaside city through the eyes of a traveler. - [Santa Monica’s Free Visitor Guide Expands to Magazine Format](https://www.santamonica.com/media/santa-monicas-free-visitor-guide-expands-to-magazine-format/): Nearly 100 Pages Spotlight Chic Neighborhoods, Dazzling Restaurants,New Hotspots, Annual Happenings & Wellness Activities for Every Type of Traveler - [11 Best Santa Monica Coffee Shops & Teahouses](https://www.santamonica.com/restaurants/santa-monica-coffee-shops/): Our Guide to Coffee in Santa Monica Whether you’re a coffee connoisseur or just looking for cute coffee shops in Santa Monica, you’ve come to the right place. We know that finding exactly what you’re looking for can be tricky, but with our list of unique local drinks, rest assured you’ll find your perfect Santa Monica coffee shop.  As specialty coffee bars and thoughtful teahouses become more prevalent in Santa Monica, businesses have started serving unique drinks to stand out in the crowd. Restaurants are also taking non-alcoholic beverage programs seriously. Learn about signature coffee and tea drinks from cool - [Santa Monica Restaurants Highlight Culinary Wonders During Dine LA Restaurant Week](https://www.santamonica.com/media/news-release/santa-monica-restaurants-highlight-culinary-wonders-during-dine-la-restaurant-week/): SANTA MONICA, Calif. (October 6, 2023) – Santa Monica’s culinary scene has long been renowned for its emphasis on farm-to-table staples and global fusions. To showcase culinary delights to foodies, a notable 34 local restaurants are participating in the popular and deliciously appealing Dine LA Restaurant Week, returning for its flavorful fall program from October 6-20, 2023. - [What’s New in Santa Monica – Fall 2023](https://www.santamonica.com/media/news-release/whats-new-in-santa-monica-fall-2023/): Autumn Brings Exciting Flavors, Themed Fundraisers, New Boutique Hotels, Star Wars Memorabilia and More to L.A.’s Popular Beach City - [Santa Monica’s Best Game-Day Hotspots](https://www.santamonica.com/santa-monicas-best-game-day-hotspots/): As football season kicks off,  you’re likely looking for the perfect place to enjoy the games with your family and friends. Luckily, Santa Monica has something to offer everyone including large flat-screen TVs, indoor and outdoor dining, delicious food and refreshing drinks.  - [100 Free Things to Do in Santa Monica – Family & Outdoor Activities](https://www.santamonica.com/things-to-do/family/100-free-things-to-do-santa-monica-family-and-outdoor/): 1. Grab a towel, sunblock and a good book before heading out to enjoy the Southern California scenery on Santa Monica Beach, which stretches for 3.5 miles between Venice and Malibu. - [100 Free Things to Do in Santa Monica – Health & Wellness Activities](https://www.santamonica.com/things-to-do/wellness-activities/100-free-things-to-do-in-santa-monica-health-wellness/):  Explore #1-57 of Santa Monica’s 100 Free Things to Do: Family & Outdoors Health & Wellness Activities 58. Rollerblade, walk or jog along the boardwalk that stretches parallel to the Pacific, taking in magnificent views of mountains, the beach, and ocean. 59. Bike your way through Santa Monica with self-guided bike itineraries that range from wellness to art-themed experiences. 60. Gather a crowd of friends or office mates for a game of frisbee on the beach. Pick-up ultimate frisbee games can be found south of the pier. 61. Enjoy a game of volleyball at Santa Monica’s many beach volleyball courts, - [100 Free Things to Do in Santa Monica – Art & Music Activities](https://www.santamonica.com/things-to-do/arts-culture/100-free-things-to-do-santa-monica-art-and-music/): Explore #1-57 of Santa Monica’s 100 Free Things to Do: Family & OutdoorsExplore #58-77 of Santa Monica’s 100 Free Things to Do: Health & Wellness Art & Music Activities 78. Immerse yourself in the arts at Southern California’s largest gallery complex, Bergamot. Visit over 35 contemporary art galleries, studios, and architecture design firms. 79. Visit The Getty Villa, an educational center and museum dedicated to the study of the arts and cultures of ancient Greece, Rome and Etruria. 80. Join in on a free Docent Tour of the Annenberg Community Beach House. Tours are offered daily from May – February - [Local Black-Owned Businesses to Visit During Black Business Month](https://www.santamonica.com/shopping/local-black-owned-businesses-to-visit-during-black-business-month/): Black Business Month, celebrated in August, is a significant time to acknowledge and honor the valuable contributions of black-owned businesses. While Santa Monica takes pride in recognizing and appreciating these businesses year-round, August offers a special opportunity to show extra gratitude for their essential role in promoting diversity and equality.  Celebrate this month-long event by supporting these businesses and read below to see the incredible impact these visionary businesses have made on our community and beyond. Wellness Gloveworx Gloveworx is a state-of-the-art boxing studio and athletic performance facility owned by Leyon Azubuike, a former US Nationals Heavyweight competitor. The gym - [Street Murals: Wilshire Boulevard](https://www.santamonica.com/things-to-do/arts-culture/street-murals-wilshire-boulevard/): Santa Monica is an arts and culture hub, home to 170+ street art murals all within its 8.3 square miles and eight neighborhoods. The Wilshire Boulevard neighborhood begins at Ocean Avenue and running all the way through Santa Monica, Beverly Hills and into Downtown Los Angeles, Wilshire Boulevard is one of the most well-known streets in town. - [Street Murals: Santa Monica Pier Area/Ocean Avenue](https://www.santamonica.com/things-to-do/arts-culture/street-murals-santa-monica-pier-area-ocean-avenue/): Santa Monica is an arts and culture hub, home to 170+ street art murals all within its 8.3 square miles and eight neighborhoods. The Santa Monica Pier Area/Ocean Ave neighborhood is one of the most visited areas where you can find the iconic Santa Monica Pier, Ocean Front Walk, the Marvin Braude Bike Trail and the Original Muscle Beach and other attractions such as Pacific Park, the Santa Monica Pier Aquarium, Looff Hippodrome and more. - [Street Murals: Ocean Park Blvd/Santa Monica Airport Area](https://www.santamonica.com/things-to-do/arts-culture/street-murals-ocean-park-blvd-santa-monica-airport-area/): Santa Monica is an arts and culture hub, home to 170+ street art murals all within its 8.3 square miles and eight neighborhoods. The Ocean Park Blvd/Santa Monica Airport Area neighborhood boasts an authentic local vibe, a crop of talked-about restaurants, and “Where did you get that?!” boutiques and shops. - [Street Murals: Montana Avenue](https://www.santamonica.com/things-to-do/arts-culture/street-murals-montana-avenue/): Santa Monica is an arts and culture hub, home to 170+ street art murals all within its 8.3 square miles and eight neighborhoods. The Montana Avenue neighborhood emits a more high end and local shopping atmosphere along its tree-lined streets. Though this is a largely residential section of Santa Monica, there are more than 150 boutique shops and restaurants lining the 10-block destination. - [Street Murals: Mid-City](https://www.santamonica.com/things-to-do/arts-culture/street-murals-mid-city/): Santa Monica is an arts and culture hub, home to 170+ street art murals all within its 8.3 square miles and eight neighborhoods. The Mid-City neighborhood gets plenty of attention for its arts and entertainment offerings, particularly Bergamot’s galleries and The Broad Stage’s shows, as well as top-notch eateries. - [Street Murals: Main Street](https://www.santamonica.com/things-to-do/arts-culture/street-murals-main-street/): Santa Monica is an arts and culture hub, home to 170+ street art murals all within its 8.3 square miles and eight neighborhoods. The Main Street neighborhood bears the laid back side of Santa Monica, a side of the city that has been characterized by a local surf vibe for years. - [Street Murals: Downtown Santa Monica/3rd Street Promenade](https://www.santamonica.com/things-to-do/arts-culture/street-murals-downtown-santa-monica-3rd-street-promenade/): Santa Monica is an arts and culture hub, home to 170+ street art murals all within its 8.3 square miles and eight neighborhoods. The Downtown Santa Monica/3rd St Promenade neighborhood has the highest concentration of shops, restaurants, and hotels in town, it also gives off a local vibe with its twice-weekly farmers market on Wednesday and Saturday and lively street performers. - [Complete Guide to Street Art Murals in Santa Monica](https://www.santamonica.com/things-to-do/arts-culture/complete-guide-to-street-art-murals-in-santa-monica/): Santa Monica is an arts and culture hub, home to 170+ street art murals all within its 8.3 square miles and eight neighborhoods. The murals are brought to life by a combination of different entities from the City of Santa Monica, local business improvement districts, private groups/people as well as Beautify Earth. Beautify Earth is a non-profit whose mission is to transform every wall into a beautiful piece of art. Responsible for a majority of the murals in Santa Monica, they began adorning walls along Lincoln Boulevard six years ago and have since grown to an international movement. Explore the murals - [Street Murals: Pico Boulevard](https://www.santamonica.com/things-to-do/arts-culture/street-murals-pico-boulevard/): Santa Monica is an arts and culture hub, home to 170+ street art murals all within its 8.3 square miles and eight neighborhoods. The Pico Boulevard neighborhood ends at the beach and links Santa Monica High School, Santa Monica College, and Virginia Avenue Park, where a beloved farmers market takes place each Saturday. - [Summer Specials](https://www.santamonica.com/summer-specials/): It's summer time again in Santa Monica and thanks to the camaraderie of our community, diversity of our local businesses and world-class coastal views, there's plenty to experience in Los Angeles' beachside city. Whether you are visiting from afar or rediscovering the place you call home, enjoy these Santa Monica events, brunches, hotel deals and specials. - [Kind Traveler and Santa Monica Travel & Tourism Launch Regenerative Tourism Program Empowering Travelers to Make a Positive, Local Impact](https://www.santamonica.com/kind-traveler-smtt-program/): Santa Monica’s most iconic hotels share exclusive offers to incentivize travelers to drive community impact - [Santa Monica Travel & Tourism Partners with VEO on Helmet Distribution and Donations](https://www.santamonica.com/smtt-veo-partnership/): Santa Monica, Calif. (February 6, 2023) – Santa Monica Travel & Tourism (SMTT) announces its partnership with Santa Monica-based, micro-mobility company Veo to distribute free helmets to riders in the City. The collaboration doesn’t end there, additionally, the helmets returned to any of the Visitor Information Centers will be donated to Santa Monica Spoke for a future community project. Helmets are one size fits most and in Santa Monica, you must be 18 years or older to rent a Veo e-bike or scooter. - [Two Santa Monica Restaurants Earn Michelin Stars and Bib Gourmands](https://www.santamonica.com/santa-monica-michelin-bib-gourmand/): 2023 Michelin Guide California stars revealed - [HSMAI to Honor Santa Monica Travel & Tourism with a Silver Adrian Award for Outstanding Travel Marketing](https://www.santamonica.com/hsmai-honors-smtt-with-adrian-award/): Award winners to be celebrated at in-person event in Los Angeles in February - [I Wish I had an Extra Bedroom Program Returns to Santa Monica with 23 Participating Hotels](https://www.santamonica.com/extra-bedroom-program-returns-2022/): From beachfront to neighborhood favorites, these stunning hotels with ‘extra bedrooms’ are just waiting for locals to check-in and explore the city from a different perspective, now through January 30, 2023 ## Pages - [Day 1 – Luxury Guide](https://www.santamonica.com/day-1-luxury-guide/) - [Day 3 – Luxury Guide](https://www.santamonica.com/day-3-luxury-guide/) - [Day 2 – Luxury Guide](https://www.santamonica.com/day-2-luxury-guide/) - [2026 Tourism Summit Follow-Up](https://www.santamonica.com/2026-tourism-summit-follow-up/): Tourism Summit Presentation 2025/2026 Fiscal Year Report 2026 Economic Impact Report A full report is available for a cost of $600 each upon request. Please email eedwards@santamonica.com. - [Most Loved Santa Monica](https://www.santamonica.com/most-loved-santa-monica-2026/): View the complete list of 2026 Most Loved winners and nominated businesses here. - [Route 66 Hotel Packages](https://www.santamonica.com/route-66-hotel-packages/): Santa Monica Travel and Tourism (SMTT) makes no representations or warranties about the information provided in the program landing page(s) or other related collateral. SMTT hereby disclaims any responsibility and/or liability for failure by any third party to honor the offer or for any errors, omissions, incorrect information or other misprints that may appear. Offers are subject to availability and blackout dates may apply. Offers cannot be combined with other promotions, savings or offers, and do not include tax, gratuities or service charges. Additional restrictions may apply. Content of the final General Disclaimer language may be subject to change at - [FIFA World Cup 2026™](https://www.santamonica.com/fifa-world-cup-2026/): farmshop Boards, dips, hot honey wings, ready-to-reheat mains, batched cocktails and bakery add-ons, all prepared by the team. Place your order today and pick up on match days. 10 a.m. to 4 p.m. with 48 hour notice. Learn more Holey Moley Golf Club $1 wings and $4 wells during every match! Learn more - [Global Events](https://www.santamonica.com/global-events/): Headline: 15 char Description: up to 360 characters. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut nec diam ligula. Nulla et eros nulla. Suspendisse sollicitudin dolor sed ligula ornare posuere. Donec felis libero, aliquet eget felis malesuada, semper scelerisque nisi. Aliquam dignissim ante in tempor dictum. Pellentesque urna est, tempor et ex porttitor, bland. Headline: 15 char Description: up to 360 characters. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut nec diam ligula. Nulla et eros nulla. Suspendisse sollicitudin dolor sed ligula ornare posuere. Donec felis libero, aliquet eget felis malesuada, semper scelerisque nisi. Aliquam dignissim ante in - [Holiday Pass Enrollment Form](https://www.santamonica.com/holiday-pass-enrollment-form/) - [SEO Workshop Sign Up](https://www.santamonica.com/seo-workshop-sign-up/) - [Passport Sign Up](https://www.santamonica.com/passport-signup/) - [SITE SoCal Holiday Event 2025](https://www.santamonica.com/site-socal-holiday-event-2025/) - [Halloween Sales Calls – Travel Trade](https://www.santamonica.com/halloween-sales-calls-travel-trade/) - [See Santa Monica Live](https://www.santamonica.com/santa-monica-live/): https://www.youtube.com/watch?v=qmE7U1YZPQA - [Beach Volleyball](https://www.santamonica.com/things-to-do/beach-volleyball/) - [Cinco de Mayo in Santa Monica](https://www.santamonica.com/things-to-do/cinco-de-mayo/): Are you a Santa Monica business with a special or event that you would like included on this page? Submit your special here. - [Asian American and Pacific Islander Heritage Month Business Specials](https://www.santamonica.com/asian-american-and-pacific-islander-heritage-month/) - [Most Loved Santa Monica](https://www.santamonica.com/most-loved-awards/): View the complete list of 2025 Most Loved winners and nominated businesses here. - [High School Business Specials](https://www.santamonica.com/pali-high-school-business-specials/): The Curious Palate 10% off your order with proof of High school ID. Order online with promo code: HIGH SCHOOL* Offer only valid for students and faculty of Pali High School. Espresso Cielo Receive 10% off entire purchase with student or teacher ID. Seaside on the Pier – Santa Monica All Inclusive Menus of State Tax and service charge  Surfs UP $28.00 all inclusive pricing / $21.17 Hang 10 $38.00 all inclusive / $28.73Big Kahuna $48.00 all inclusive / $36.29. Espresso Cielo 10% off entire purchase w/ student or teacher ID. UGO 25% discount for both UGO locations on promenade. - [Submit High School Business Specials](https://www.santamonica.com/submit-high-school-business-specials/): See High School Business Specials here. - [Request for Proposal](https://www.santamonica.com/request-for-proposal/): We’re seeking an experienced agency to manage the maintenance and ongoing development of our website, SantaMonica.com. We are looking for a long-term agency partner to support technical maintenance, feature development, SEO optimization, and integrations in our WordPress CMS with key platforms such as BookDirect and Simpleview. If your team is interested, we encourage you to review the full RFP linked below and submit a proposal (for one or both of these services: web development and/or digital solutions like SEO) while outlining your approach, experience, and pricing. Key RFP Details: • Proposal Submission Deadline: April 17, 2025, by 5:00 PM PT• - [Earth Day 2025](https://www.santamonica.com/earth-day-2025/) - [2026 Tourism Summit RSVP](https://www.santamonica.com/2026-tourism-summit-rsvp/) - [Love Notes to Santa Monica](https://www.santamonica.com/love-notes/): “Santa Monica embodies everything you dream of when you think of California! From its stunning beaches and pink sunsets to outdoor adventures, gourmet dining, and elevated hotel experiences, it has it all!” - Marine C., Paris, France - [Spring Staycation](https://www.santamonica.com/spring-staycation/): Santa Monica Travel and Tourism (SMTT) makes no representations or warranties about the information provided in the program landing page(s) or other related collateral. SMTT hereby disclaims any responsibility and/or liability for failure by any third party to honor the offer or for any errors, omissions, incorrect information or other misprints that may appear. Offers are subject to availability and blackout dates may apply. Offers cannot be combined with other promotions, savings or offers, and do not include tax, gratuities or service charges. Additional restrictions may apply. Content of the final General Disclaimer language may be subject to change at - [Women’s History Month](https://www.santamonica.com/womens-history-month/): Share your women owned or operated business with us by emailing marketing@santamonica.com. - [Love Notes to Santa Monica Submission Form](https://www.santamonica.com/love-notes-to-santa-monica/) - [Dine LA Restaurant Week](https://www.santamonica.com/dine-la-restaurant-week/): Participating Santa Monica Restaurants View the specially priced prix-fixe lunch and dinner menus here. - [SMTT’s Holiday Social Media Giveaway](https://www.santamonica.com/smtts-holiday-social-media-giveaway/): Santa Monica Staycation Social Media Giveaway Terms & Conditions - [Holiday Business Specials Form](https://www.santamonica.com/holiday-business-specials-form/) - [Submit an Event](https://www.santamonica.com/submit-an-event/) - [Halloween Sales Calls](https://www.santamonica.com/halloween-sales-calls/) - [LA Tech Week Specials Form](https://www.santamonica.com/la-tech-week-specials-form/) - [Cirque Du Soleil Presents Kooza](https://www.santamonica.com/cirque-du-soleil-kooza/): A walkable downtown with shopping, dining, theaters and nightlife close to hotels and the world-famous Santa Monica Pier. - [Cirque du Soleil Specials Form](https://www.santamonica.com/cirque-du-soleil-specials-form/) - [Summer 2025](https://www.santamonica.com/endless-summer/) - [Arts, Culture & Creativity Month](https://www.santamonica.com/things-to-do/arts-culture-creativity-month/): Check back often! Specials and Events will be added until the end of April. - [Route 66 Centennial](https://www.santamonica.com/route66/): Two-Day Itinerary Short on time but big on adventure? Let our 48-hour itinerary be your guide, but get ready: you might find yourself extending your stay to see it all! Three-Day Itinerary With 72 hours to play, there’s no limit to what you can discover! Dive into our 72-hour itinerary for inspiration. Week-Long Itinerary Live like a local and explore the city’s hidden gems and iconic landmarks with our comprehensive one-week itinerary. - [Australia Sales and Media Mission](https://www.santamonica.com/australia-sales-and-media-mission/) - [Santa Monica Experience Management Plan](https://www.santamonica.com/experience-management-plan/) - [I Am Santa Monica Resources](https://www.santamonica.com/i-am-resources/): Emergency Disaster Plan Create a plan to protect your business in the event of an emergency. Emergency Supplies List Know the 7 items needed in the event of an emergency. Have a pet? Prepare for your four-legged family member in an emergency. Emergency Tsunami Guide Learn how to recognize and evacuate in the case of a tsunami. Enroll Enroll yourself or your team now in the free I Am Santa Monica workshop, hosted by Santa Monica Travel & Tourism. Request Meeting Host an I Am Santa Monica workshop at your business. Offsite training sessions are available for groups with a - [UK & France Mission 2023](https://www.santamonica.com/uk-france-mission-2023/): https://www.youtube.com/watch?v=HAflhQlzJp4&t=1s - [Pier 360 Santa Monica Sandcastle Spectacular](https://www.santamonica.com/sandcastle-competition-pier-360/) - [Pride Specials and Events](https://www.santamonica.com/pride/): Do you have a Pride event or business special to share? Submit here. - [Virtual Reality Videos](https://www.santamonica.com/virtual-reality/): Visit LouLou, Santa Monica's lively rooftop restaurant offering unparalleled Pacific views and French-Californian cuisine. Located on the top deck of Santa Monica Place, LouLou offers beautiful rooftop views overlooking the Pacific Ocean. A full calendar of events keeps the dining room busy throughout the week and weekend. Visit for iconic LA brunches with djs and drink specials, Hola Ibiza night on Thursdays with paella and sangria and their newest event: Champagne and Chocolate. - [Client Event](https://www.santamonica.com/client-event/) - [Black History Month 2026](https://www.santamonica.com/black-history-month/): For more Black-owned businesses, check out the full list on City of Santa Monica’s website. - [VCA Destination Mixer Follow-Up](https://www.santamonica.com/santa-monica-vr/): Visit LouLou, Santa Monica's lively rooftop restaurant offering unparalleled Pacific views and French-Californian cuisine. Located on the top deck of Santa Monica Place, LouLou offers beautiful rooftop views overlooking the Pacific Ocean. A full calendar of events keeps the dining room busy throughout the week and weekend. Visit for iconic LA brunches with djs and drink specials, Hola Ibiza night on Thursdays with paella and sangria and their newest event: Champagne and Chocolate. - [Submit Frieze LA Specials](https://www.santamonica.com/submit-frieze-la-specials/) - [Frieze LA](https://www.santamonica.com/things-to-do/frieze-la/): Check back often! Specials will be added until the end of Frieze Los Angeles 2025. Are you a Santa Monica business with a Frieze special or event that you would like included on this page? Submit your Frieze LA special here. Area A walkable downtown with shopping, dining, theaters and nightlife close to hotels and the world-famous Santa Monica Pier. Transportation Looking for ways to get around the city? Santa Monica has many great and easy ways to get around, you can even go car-free with the Big Blue Bus and Metro to the Santa Monica Circuit and more. Outdoors & Weather - [2023 College Football National Championship](https://www.santamonica.com/things-to-do/2023-college-football-national-championship/) - [Extra Bedroom 2024/2025 Follow-Up](https://www.santamonica.com/extra-bedroom-followup/) - [Santa Monica Mountains National Recreation Area](https://www.santamonica.com/experience-santa-monica/santa-monica-mountains/): The SMMNRA is a massive national recreation area that contains many individual parks and open space preserves, including some of the most gorgeous hiking trails in the country. The parklands are located primarily in the Santa Monica Mountains, with two-thirds of them in northwest Los Angeles County and the remaining third, including an extension into Simi Hills, in Ventura County. One of the only wide-open areas of countryside left in Los Angeles, the Santa Monica Mountains span 50 miles across the northwestern area of Los Angeles. These beautiful mountains are covered in oak and sycamore forest, wildflowers, coastal sage and over 20 different plant and animal species. - [Fall Landing Page – Restaurants Edition](https://www.santamonica.com/fall-winter-restaurant/): The Santa Monica dining scene grows and evolves every year, and we recently welcomed some new flavors to the menu. Explore these tasty new spots and check out some of the old classics in our complete dining guide. - [Fall Landing Page – Mural Edition](https://www.santamonica.com/fall-winter-mural/) - [Fall Landing Page – Sunsets Edition](https://www.santamonica.com/fall-winter-sunset/): We don’t mean to brag, but sunsets in Santa Monica are kind of a big deal. Talk about a glow up as the sun dips into the Pacific Ocean and showers the city in shades of orange and pink. It’s nothing short of spectacular. And we’ve got the best places to watch them. - [Fall Family-Fun Edition](https://www.santamonica.com/fall-winter-family/) - [Wine Bars](https://www.santamonica.com/nightlife/guide-to-santa-monica-bars/wine-bars/): No trip to Santa Monica is complete without stopping by at some of these local wine bars and happy hours.The beach-side city of Santa Monica has built a reputation for its happy hour offerings, with a plethora of fun, casual places to enjoy some good wine and food. - [NorCal MICE Sales Mission](https://www.santamonica.com/norcal-mice-sales-mission/) - [Shines Assurance](https://www.santamonica.com/shines-assurance/): Businesses who are COVID-19 Assured have done the following: Demonstrated that they are following cleaning protocols designated by the Center for Disease Control, California Department of Public Health and Los Angeles County Department of Public Health. Have had their staff complete the Santa Monica Shines online training on COVID-19 awareness and customer service. Conducted an on-site or virtual walk-through with a member of Sustainable Works. Agreed to receive protocol updates and new content through micro-courses and micro-lessons to promote on-going awareness of the evolving pandemic and keep safety top-of-mind. https://www.youtube.com/watch?v=mUrEfKpwD4I - [UK Sales and Media Mission](https://www.santamonica.com/uk-sales-mission-2024/) - [Business Specials](https://www.santamonica.com/business-specials/): The Ambrose Hotel Weekend Getaway: Save up to 30% at The Ambrose Hotel when you stay through Sunday night. Advance Purchase: Save up to 10% when book a few days in advance and prepay at The Ambrose Hotel.For current availability and offer details, please reach out to the business directly. Learn more. Bayside Hotel SoCal Offers & Packages: Specialty coastal getaway deals right by the beach—details available on their offers page.For current availability and offer details, please reach out to the business directly. Learn more. The Huntley Hotel Fourth Night Free: Stay four nights and get the fourth free. Book - [Winter Booking Campaign Enrollment Form](https://www.santamonica.com/winter-campaign-form/): Santa Monica Travel & Tourism (SMTT) invites local hotels to join two seasonal booking campaigns. - [Pickleball](https://www.santamonica.com/things-to-do/pickleball/): What is pickleball? Pickleball was invented on Bainbridge Island in Washington state in 1965. The sport can be played indoors or outdoors and uses a Wiffle ball and a paddle that is slightly larger and longer than a ping pong paddle. A pickleball court is the same as a badminton-sized court, 20 feet (6.1 meters) wide by 44 feet (13.4 meters) long, with a net measuring 34 inches (86.4 centimeters) tall in the middle. There should be a 7-foot (2.1-meter) no volley zone nearest the nets and right and left service courts, similar to a tennis court layout. Pickleball rules - [Santa Monica Golf](https://www.santamonica.com/things-to-do/golf/): Public Golf Courses near Santa Monica Los Angeles Heroes Golf Course is open every day of the week and all military veterans are welcomed to play for no cost! Westchester The Westchester Golf Course is casual course is located near LAX and is known for being affordable and unpretentious. Van Nuys Van Nuys Golf Course has a total of 27 holes and is great for golfers of any skill level. If you’re lucky, you may even have a chance to spot some wildlife at this affordable course. Manhattan Beach Westdrift Golf Course is a public golf course located in Manhattan - [Santa Monica Hikes](https://www.santamonica.com/things-to-do/hikes/): Los Leones Trail Los Leones Trail is a scenic hiking trail about 6 miles from Santa Monica. It Is a 4.4 mile train with an elevation gain of around 1190 feet. This is a popular trail and you will often find other hiker, bird watchers or runners along the way. Here you will get some amazing views of Santa Monica and the Pacific Ocean. Mishe Mokwa Trail The Mishe Mokwa Trail is open to hikers and their leashed dogs all year-round and features beautiful and diverse landscapes. It has an elevation gain of around 1,500 feet, so it is considered - [Partner Feedback](https://www.santamonica.com/partner-feedback/) - [Find Activities](https://www.santamonica.com/find-activities/) - [Restaurant Week Terms & Conditions](https://www.santamonica.com/restaurants/restaurant-week/terms-and-conditions/) - [Search for things to do](https://www.santamonica.com/find-things-to-do/): Explore Activities - [Travel Responsibly](https://www.santamonica.com/travel-responsibly/): If you want to continue your journey after visiting Santa Monica, please review Visit California’s Travel Responsibly Code. - [Edge Media](https://www.santamonica.com/edge-media/) - [Media Photos, Royalty Images and B-Roll Request Form](https://www.santamonica.com/media/photo-video-request-form/) - [Surfing](https://www.santamonica.com/things-to-do/surfing/) - [Arts & Culture](https://www.santamonica.com/arts-and-culture/): Bite-Sized Discoveries From culture to cuisine, explore Santa Monica’s rich history when visiting the California Heritage Museum. Visit on Wednesdays to join locals and visitors alike as they meet to savor local bites from the city’s favorite gourmet food trucks. Family-Friendly Museums As the first museum of its kind in Los Angeles, Cayton Children’s Museum offers 21,000 square feet of discovery-based exhibits and immersive play for children aged 0-10. Discover the power of play when visiting this fan-favorite museum! Museum Events Sign up for one-of-a-kind weekly tours and discover special events, pop-up galleries and curated collections at the Santa Monica - [Wellness](https://www.santamonica.com/things-to-do/wellness-activities/) - [Submit an RFP](https://www.santamonica.com/meetings-conventions/submit-an-rfp/) - [Media](https://www.santamonica.com/media/) - [Media Contact](https://www.santamonica.com/media-contact/) - [Media Library](https://www.santamonica.com/media/media-library/): Thank you for your interest in photography and b-roll footage of Santa Monica. Please access the links below to request image and video usage for your media and story needs. Photography and video may be used only by media to promote Santa Monica Travel and Tourism. - [Press Kit](https://www.santamonica.com/media/press-kit/): Santa Monica sits perched on the Pacific Ocean at the crossroads of Pacific Coast Highway and California Interstate Highway 10, a mere eight non-freeway miles from Los Angeles International Airport and within close proximity to all of Los Angeles’ most famous landmarks and attractions. ## Personas - [Arts & Culture](https://www.santamonica.com/persona/arts-culture/): The Cultural Curator: A Santa Monica Arts & Culture Traveler ProfileThe Arts & Culture Traveler comes to Santa Monica seeking inspiration, authenticity, and creative connection. For them, travel is about discovery — of stories, people, and expressions that reveal a place’s spirit. They are captivated by Santa Monica’s unique fusion of coastal beauty and cultural energy, where creativity flows as naturally as the ocean breeze.This traveler isn’t just visiting; they’re observing, absorbing, and participating. They come to experience California’s creative identity — through art, performance, design, and community — and to understand how Santa Monica’s culture reflects the broader rhythm - [Sports & Outdoors](https://www.santamonica.com/persona/sports-outdoors/): The Active Explorer: A Santa Monica Sports & Outdoor Traveler ProfileThe Sports & Outdoor Traveler comes to Santa Monica for motion, challenge, and the pure freedom of being outside. They’re energized by the city’s unique geography — where the Pacific Ocean meets urban life — and inspired by a community that lives and breathes movement.For this traveler, Santa Monica represents the ideal intersection of activity, nature, and culture. With year-round sunshine, beachside fitness culture, and endless opportunities for recreation, they see the city not just as a destination but as an open-air playground. Motivation and MindsetThe Sports & Outdoor Traveler - [Shopping](https://www.santamonica.com/persona/shopping/): The Style Seeker: A Santa Monica Shopping Traveler ProfileThe Shopping Traveler in Santa Monica is drawn to the city’s effortless mix of coastal style, urban sophistication, and laid-back California charm. They come not just to shop, but to discover style as an experience — walking between boutiques, oceanfront promenades, and artisan markets that reflect the city’s creative pulse.For this traveler, shopping is a form of storytelling. Each purchase represents a connection to place: locally designed fashion, sustainable craftsmanship, or timeless luxury that captures Santa Monica’s sunlit aesthetic. Motivation and MindsetThe Shopping Traveler visits Santa Monica to experience California’s modern coastal - [Family](https://www.santamonica.com/persona/family/): The Family Voyager: A Santa Monica Family Traveler Profile The Family Traveler in Santa Monica is driven by a desire to connect, explore, and create meaningful shared experiences in a relaxed coastal setting. Santa Monica offers the perfect blend of family-friendly attractions, oceanfront recreation, and approachable local culture — all within a safe, walkable, and welcoming environment. Families visiting Santa Monica seek balance: opportunities for play, discovery, and rest that appeal to every age group. Motivation and Mindset Family Travelers choose Santa Monica because it combines California beach culture with comfort and accessibility. They look for a destination that allows - [Culinary](https://www.santamonica.com/persona/culinary/): Traveler Type: “The Culinary Explorer”Motivation & Mindset:This traveler seeks to experience Santa Monica through its flavors, traditions, and evolving food scene. Food is more than sustenance — it’s a window into local culture and creativity. They prioritize authenticity, sustainability, and community connection, valuing experiences that engage all the senses and support local producers. Core InterestsLocal and Seasonal Cuisine: Enjoys farm-to-table dining, farmers’ markets, and menus highlighting coastal California produce and sustainable seafood.Culinary Storytelling: Drawn to chefs, restaurateurs, and artisans who share their inspiration, techniques, and ingredient sources.Hands-On Experiences: Prefers cooking classes, food tours, and behind-the-scenes tastings that reveal the craft - [Wellness](https://www.santamonica.com/persona/wellness/): The Wellness & Fitness Traveler in Santa Monica, California The wellness and fitness traveler comes to Santa Monica seeking harmony — the kind that exists between body and mind, effort and ease, sea and sky. For this traveler, movement is more than routine; it is ritual. Health is not a checkbox, but a lifelong philosophy rooted in awareness, curiosity, and connection. Santa Monica, with its oceanfront energy and culture of mindful living, becomes both a playground and a sanctuary. It is a place where the rhythm of the waves sets the pace for transformation, and where wellness feels less like - [Luxury](https://www.santamonica.com/persona/luxury/): The Luxury Traveler in Santa Monica, California The luxury traveler in Santa Monica moves through the world with quiet confidence and intentional grace. They value quality over quantity, experience over excess, and discovery over display. For this traveler, luxury is not simply defined by opulence, but by access — access to moments that are authentic, environments that are artfully curated, and connections that feel both rare and restorative. Santa Monica, with its blend of coastal calm and cosmopolitan energy, speaks directly to that sensibility. Here, the luxury traveler finds a destination where wellness, culture, design, and cuisine converge against a ## Stakeholders - [West Side Oyster Club](https://www.santamonica.com/stakeholder/westside-oyster-club/) - [Summer Pilates](https://www.santamonica.com/stakeholder/summer-pilates/) - [Club Studio](https://www.santamonica.com/stakeholder/club-studio/) - [Jones Road Beauty](https://www.santamonica.com/stakeholder/jones-road-beauty/) - [Circle Bar](https://www.santamonica.com/stakeholder/circle-bar/) - [Pop’s Bagels](https://www.santamonica.com/stakeholder/pops-bagels/) - [The Win~Dow](https://www.santamonica.com/stakeholder/the-window/) - [Dragon Alley Coffee Shop](https://www.santamonica.com/stakeholder/dragon-alley-coffee-shop/) - [Teenage Mutant Ninja Turtles Pizzeria](https://www.santamonica.com/stakeholder/teenage-mutant-ninja-turtles-pizzeria/) - [Raising Cane’s](https://www.santamonica.com/stakeholder/raising-canes/) - [Santino’s Tapas Bar](https://www.santamonica.com/restaurants/santinos-tapas-bar/) - [Pontu](https://www.santamonica.com/stakeholder/pontu/) - [Big Sur Grill](https://www.santamonica.com/restaurants/big-sur-grill/) - [DOL Coffee House](https://www.santamonica.com/stakeholder/dol-coffee-house/) - [Santa Monica Pickleball Center](https://www.santamonica.com/things-to-do/santa-monica-pickleball-center/): The Santa Monica Pickleball Center is a proud addition to one of the most recognized tennis operations in Southern California, The Santa Monica Tennis Center. The Pickleball Center has become the premiere location for the sport in Los Angeles County. - [Xuntos](https://www.santamonica.com/restaurants/xuntos-2/): XUNTOS is a Tapas Bar from Chef/Owner Sandra Cordero in the heart of Downtown Santa Monica. Cordero designed XUNTOS, “together” in Gallego, to be warm, fun, not too serious, with plenty to eat. Occupying two storefronts of a 1926 building at 516 Santa Monica Boulevard, the space includes two kitchens, two mezzanines, a dining room & a bar room. XUNTOS serves tapas, unrefined: small plates from the farmer’s market around the corner to traditional dishes of Galicia, Asturias, Catalunya & the Basque Country, as they’re eaten in Spain. Natural Wines from these regions are the centerpiece of the ambitious beverage program, along with Spanish beer on draft & aperitivos made with Sherry, Vermouth & seasonal fruit curated by beverage director Scott Baker. - [Malia Mills](https://www.santamonica.com/shopping/malia-mills/): Our Santa Monica store brings designer swimwear and modern women’s clothing to one of the city’s most celebrated shopping streets. tailored to unleash confidence — California style. all made lovingly in the USA. - [Kändi](https://www.santamonica.com/restaurants/kandi/) - [Redwood Outdoors](https://www.santamonica.com/shopping/redwood-outdoors/) - [Organic Beauty Bar](https://www.santamonica.com/shopping/organic-beauty-bar/) - [Marc Michel Eyewear](https://www.santamonica.com/shopping/marc-michel-eyewear/) - [The Moo Korean BBQ](https://www.santamonica.com/restaurants/the-moo-korean-bbq/) - [Milano Nail Spa](https://www.santamonica.com/things-to-do/milano-nail-spa/) - [Urban Jungle Plants and Pottery](https://www.santamonica.com/shopping/urban-jungle-plants-and-pottery/) - [Intelligentsia Coffee Santa Monica Coffeebar](https://www.santamonica.com/restaurants/intelligentsia-coffee-santa-monica-coffeebar/) - [Santa Monica Walk-In Visitor Information Center](https://www.santamonica.com/shopping/santa-monica-walk-in-visitor-information-center/): Santa Monica Visitor Information Centers are your source for all things Santa Monica, California. All of our Visitor Centers provide friendly, trained and knowledgeable travel specialists; Visitor Guides and Maps; and information on attractions, hotels, dining, museums, galleries and entertainment. - [Santa Monica Visitor Information Kiosk](https://www.santamonica.com/shopping/santa-monica-visitor-information-kiosk/): Santa Monica Visitor Information Centers are your source for all things Santa Monica, California. All of our Visitor Centers provide friendly, trained and knowledgeable travel specialists; Visitor Guides and Maps; and information on attractions, hotels, dining, museums, galleries and entertainment. - [Santa Monica Trapeze School](https://www.santamonica.com/things-to-do/santa-monica-trapeze-school-2/): Santa Monica Trapeze School first came into existence and to the Pier in 2008 as Trapeze School New York: Los Angeles. In 2023, with the retirement of TSNY owners Anne and Dave Brown, SMTS was born. - [Santa Monica Trapeze School](https://www.santamonica.com/meetings/santa-monica-trapeze-school-venue/) - [Santa Monica Tobacco & Gifts](https://www.santamonica.com/shopping/santa-monica-tobacco-gifts/) - [Santa Monica Tickets](https://www.santamonica.com/shopping/santa-monica-tickets/) - [Santa Monica Tennis Center](https://www.santamonica.com/things-to-do/santa-monica-tennis-center/) - [Santa Monica Swim Center](https://www.santamonica.com/things-to-do/santa-monica-swim-center/): The City of Santa Monica Community Aquatics is an award-winning, community-serving program that serves the City of Santa Monica across three different sites. We offer learn-to-swim classes, training programs, water aerobics classes, lap swim, and fun events for community members of all ages. - [Santa Monica Surf School](https://www.santamonica.com/things-to-do/santa-monica-surf-school/) - [Santa Monica Souvenirs](https://www.santamonica.com/shopping/santa-monica-souvenirs/) - [Santa Monica Seafood Market & Cafe](https://www.santamonica.com/restaurants/santa-monica-seafood-market-cafe/) - [Santa Monica School of Dance and Music](https://www.santamonica.com/things-to-do/santa-monica-school-of-dance-and-music/) - [Santa Monica Proper Hotel](https://www.santamonica.com/hotels/santa-monica-proper-hotel-2/): Santa Monica Proper introduces a looser kind of luxury to Santa Monica. Here, along sun-drenched Wilshire Boulevard, within walking distance to the beach, each of the 267 rooms, suites and spaces successfully optimize the city’s abundant ocean breezes and natural light, while the interior design finds inspiration in the organic tones and textures of the local coastline. Santa Monica Proper beckons guests with the only rooftop pool deck on the Westside, a one-of-a-kind setting that includes a Balearic restaurant, bar, and cabanas, where guests are front-row for sunsets over the Pacific. Linger in the art-filled lobby lounge, Palma, an intriguing setting for all-day dining or light bites, a deep dive on small-batch mezcals, and boutique wines by the glass.With an emphasis on Eastern inspired wellness , the hotel’s Surya Spa, presided over by internationally renowned Ayurvedic guru Martha Soffer, offers custom-designed programs supporting physical, mental and spiritual health. Santa Monica Proper offers a true local experience in the heart of the city, walking distance from the beach, boutique shopping, health-conscious cafes, the world-class farmers market, and indulgent fine dining. Anything less just wouldn't be Proper. - [Santa Monica Proper Hotel](https://www.santamonica.com/meetings/santa-monica-proper-hotel-venue/): Santa Monica Proper offers a series of Kelly Wearstler-designed flexible space, including four meeting rooms, a ballroom, courtyards and terraces, and Calabra, the area’s only rooftop pool-deck-restaurant with panoramic ocean views. Proper’s events team offers multi-layered personalization, with market-driven catering menus for indoor and outdoor meetings, weddings, special events, and private dining. Anything less wouldn’t be Proper. - [Santa Monica Power Yoga East](https://www.santamonica.com/things-to-do/santa-monica-power-yoga-east/) - [Santa Monica Post Office](https://www.santamonica.com/meetings/santa-monica-post-office-venue/): The Santa Monica Post Office is an Art Deco landmark built in 1938. Today it serves as an open, spacious event venue with 22-foot ceilings, accommodating up to 500 standing or 250 seated guests. In addition to its grand lobby, the building has smaller breakout rooms, on-site parking, and a central downtown location within walking distance of luxury hotels—perfect for hosting out-of-town guests. With its blend of architectural charm and practical amenities, the Santa Monica Post Office provides a distinctive backdrop for events of all kinds. - [Santa Monica Playhouse Box Office Cafe](https://www.santamonica.com/restaurants/santa-monica-playhouse-box-office-cafe/) - [Santa Monica Playhouse](https://www.santamonica.com/things-to-do/santa-monica-playhouse/): Santa Monica Playhouse, the oldest continuously-producing theatre in Los Angeles, is an internationally acclaimed professional intimate theatre and educational conservatory, dedicated to the creation of enlightening theatre, the maintenance of an educational conservatory program, and the furthering of cultural exchange through community outreach in theatrical and educational settings. Now in its 59th year, the Playhouse presents year-round exciting Main Stage productions, family theatre musicals, workshops and educational programs for all ages, birthday parties, and classes in public and private schools. - [Santa Monica Place](https://www.santamonica.com/shopping/santa-monica-place-2/): Santa Monica Place is a sophisticated, must-visit destination delivering three levels of exciting retail, dining, and entertainment. The outdoor center features an array of the city's best shops including Nordstrom, Louis Vuitton, Tiffany & Co., Nike, Hugo Boss, Uniqlo, Rolex, Tory Burch, The Gourmandise School, Cayton Children's Museum, and more. Santa Monica Place is the epicenter of the trend-setting beach-chic lifestyle. - [Santa Monica Place](https://www.santamonica.com/meetings/santa-monica-place-venue/): Santa Monica Place is a dynamic downtown shopping center that doubles as an event venue. Its rooftop deck hosts receptions, activations, or dinners with views of the Pier and mountains. Indoor common areas support pop-ups and brand activations, offering planners high-visibility spaces in the heart of Santa Monica. - [Santa Monica Pizza Kitchen](https://www.santamonica.com/restaurants/santa-monica-pizza-kitchen/): A longtime community staple, this family-run and eco-efficient pizzeria serves up a range of classic and gourmet Italian fair. - [Santa Monica Pier Shop & Visitor Center](https://www.santamonica.com/shopping/santa-monica-pier-shop-visitor-center/): Santa Monica Visitor Information Centers are your source for all things Santa Monica, California. All of our Visitor Centers provide friendly, trained and knowledgeable travel specialists; Visitor Guides and Maps; and information on attractions, hotels, dining, museums, galleries and entertainment. - [Santa Monica Pier Corporation](https://www.santamonica.com/meetings/santa-monica-pier-corporation-venue/): What could be better than hosting an event with the Pacific Ocean as your backdrop? Feel the ocean breeze and soak in the sunshine with your event on the Santa Monica Pier deck. We’ve got a space for every occasion. Host an epic birthday, wedding, corporate event, or just a plain old awesome party here. There’s no venue like it in the world and we’d love to help make your next event unforgettable! - [Santa Monica Pier Corporation](https://www.santamonica.com/things-to-do/santa-monica-pier-corporation/): With a carousel, an arcade, an amusement park, a trapeze school, restaurants and a summer outdoor concert series, the Santa Monica Pier offers a wide range of activities for the whole family. The Santa Monica Pier celebrated its Centennial on September 9, 2009, making it one of California's oldest pleasure piers. - [Santa Monica Pier Bait & Tackle Co.](https://www.santamonica.com/shopping/santa-monica-pier-bait-tackle-co/) - [Santa Monica Picnic Co](https://www.santamonica.com/meetings/santa-monica-picnic-co-venue/) - [Santa Monica Picnic Co](https://www.santamonica.com/things-to-do/santa-monica-picnic-co/) - [Santa Monica Personal Training](https://www.santamonica.com/things-to-do/santa-monica-personal-training/): Santa Monica Personal Training offers customized fitness programs for body shaping, strength, muscle-building, weight-loss, and more to help clients accomplish their wellness goals. - [Santa Monica Music Center](https://www.santamonica.com/shopping/santa-monica-music-center/) - [Santa Monica Motors](https://www.santamonica.com/shopping/santa-monica-motors/) - [Santa Monica Main Public Library](https://www.santamonica.com/things-to-do/santa-monica-main-public-library/) - [Santa Monica Luggage](https://www.santamonica.com/shopping/santa-monica-luggage/) - [Santa Monica Lock & Safe Co.](https://www.santamonica.com/shopping/santa-monica-lock-safe-co/) - [Santa Monica Liquor](https://www.santamonica.com/shopping/santa-monica-liquor/) - [Santa Monica Jewelry and Loan](https://www.santamonica.com/shopping/santa-monica-jewelry-and-loan/) - [Santa Monica Hotel](https://www.santamonica.com/hotels/santa-monica-hotel/): When it comes to beach hotels in Santa Monica, Santa Monica Hotel offers that delicate balance between location, value, and comfort. Find yourself centered between the beach, the Pier and the area’s best restaurants and shopping. Santa Monica Hotel is designed with a straightforward approach to sustainability and modern West Coast touches. Simplify your stay in Santa Monica with clean, green accommodations. - [Santa Monica Homeopathic Pharmacy](https://www.santamonica.com/shopping/santa-monica-homeopathic-pharmacy/) - [Santa Monica History Museum](https://www.santamonica.com/meetings/santa-monica-history-museum-venue/) - [Santa Monica History Museum](https://www.santamonica.com/things-to-do/santa-monica-history-museum/): Since 1975, we've been sharing the rich, diverse history of Santa Monica and the Santa Monica Bay area. We are committed to serving the region by providing access to dynamic exhibitions highlighting the depth and historical complexity of the westside, from its indigenous Tongva roots to its transformation into a bustling coastal California surf town. - [Santa Monica Florist](https://www.santamonica.com/shopping/santa-monica-florist/) - [Santa Monica Family YMCA](https://www.santamonica.com/things-to-do/santa-monica-family-ymca/) - [Santa Monica Elks Lodge #906](https://www.santamonica.com/meetings/santa-monica-elks-lodge-906-venue/): Nestled amidst the vibrant energy of Santa Monica, The Santa Monica Elks Lodge invites you to create unforgettable memories at its classic event venue. Picture your special occasion taking place in a setting designed to accommodate a wide range of gatherings from intimate celebrations to grand festivities. Whether you seek a memorable wedding reception, a milestone anniversary, or a heartfelt memorial service, our versatile space will provide the perfect backdrop for your treasured moments. What do Elks Do? We support our community through volunteering and fundraising. We support Veterans, the unhoused, children in need and other local charities. We also provide Scholarships, drug awareness and Americanism programs for youth. - [Santa Monica Daily Press](https://www.santamonica.com/things-to-do/santa-monica-daily-press/) - [Santa Monica Conservancy Shotgun House](https://www.santamonica.com/things-to-do/santa-monica-conservancy-shotgun-house/): Discover Ocean Park’s best kept secret—a Shotgun House that defied the odds and survived intact since 1897! - [Santa Monica Conservancy Downtown Walking Tours](https://www.santamonica.com/things-to-do/santa-monica-conservancy-downtown-walking-tours/): Discover downtown Santa Monica’s architecture, history and culture with our team of highly-rated docents. From Art Deco to Victorian and Romanesque Revival, you’ll explore the various styles that fill the streets of our city. - [Santa Monica Conservancy](https://www.santamonica.com/things-to-do/santa-monica-conservancy/) - [Santa Monica Community College](https://www.santamonica.com/meetings/santa-monica-community-college-venue/): Santa Monica College makes a variety of campus facilities available for rental, including classrooms, auditoriums, athletic fields, and gyms. These spaces accommodate educational conferences, workshops, cultural programs, or community gatherings at a more affordable scale than professional theaters. With multiple venues spread across a central Santa Monica campus, planners gain accessible, flexible options for functional meetings and events. - [Santa Monica Close-Up](https://www.santamonica.com/things-to-do/santa-monica-close-up/) - [Sugar Palm](https://www.santamonica.com/restaurants/sugar-palm/) - [Lunetta All Day](https://www.santamonica.com/restaurants/lunetta-all-day/): Lunetta All Day serves great food paired with locally roasted coffee options, classic cocktails, a large selection of craft beer and delicious wines that we enjoy drinking with our family & friends. - [Lunetta](https://www.santamonica.com/meetings/lunetta-venue/): Le Great Outdoor is a self-styled “backyard BBQ” at Bergamot Station, blending French elegance with Brazilian energy. The restaurant serves Mediterraneaninspired dishes infused with a California vibe, creating a lively, casual atmosphere where bold flavors, creative culinary twists, and an inviting outdoor setting make every meal a unique experience. - [Lunetta](https://www.santamonica.com/restaurants/lunetta/): If you’re looking for local favorite food, look no further than this fresh and seasonal Santa Monica restaurant, Lunetta. Dishes from the mind of Raphael Lunetta represent quintessential Californian food and drinks, all presented in a casual yet elegant atmosphere. - [Luna Body and Mind Acupuncture](https://www.santamonica.com/things-to-do/luna-body-and-mind-acupuncture/) - [lululemon athletica](https://www.santamonica.com/shopping/lululemon-athletica/): Founded in Vancouver BC in 1998, the first lululemon shared its retail space with a yoga studio. We've been growing ever since, and our technical yoga and run clothes are now available in countries all over the world. We want to elevate the world from mediocrity to greatness. Our Mission Statement is to create components for people to live longer, healthier, fun lives. We make technical athletic apparel for yoga, dancing, and most other sweaty pursuits. All lululemon locations have strong ties to our local communities. - [Lula Cocina Mexicana](https://www.santamonica.com/restaurants/lula-cocina-mexicana/): With original Chicano artwork on the walls, this colorful eatery on Main Street is known for authentic, regional Mexican dishes, festive ambiance and a range of 300 different tequilas. - [Luke’s Lobster](https://www.santamonica.com/meetings/lukes-lobster-venue/): The meeting space at Luke's Lobster in Santa Monica offers a cozy, nautical-inspired atmosphere perfect for small gatherings and team meetings. Located just steps from the beach, the space combines casual seaside charm with functional amenities, including comfortable seating, ample natural light, and a relaxed, ocean-themed decor that captures the spirit of the coast. It’s an ideal spot for those looking to bring a laid-back vibe to business discussions or social events while enjoying Luke’s renowned lobster rolls and fresh seafood offerings. - [Luke’s Lobster](https://www.santamonica.com/restaurants/lukes-lobster/): Luke’s Lobster is a family-owned Maine seafood business, founded by third-generation lobsterman Luke Holden. Luke’s began as a tiny lobster roll shack in New York City, where Holden was unable to find an authentic, high quality Maine lobster roll to feed his craving for home in 2009. Luke's Lobster serves the best tasting seafood, because they know how to care for it the Maine way, from the dock to you. - [Lucky Penny General Store](https://www.santamonica.com/shopping/lucky-penny-general-store/): Lucky Penny General Store aims to carry primarily mission driven brands, or brands that give back. Your Lucky Penny purchases make a positive social, environmental or economic impact. - [Lucky Liquor](https://www.santamonica.com/shopping/lucky-liquor/) - [Lucky Duck](https://www.santamonica.com/shopping/lucky-duck/): Located in the heart of sunny Santa Monica, we are a woman-owned collective featuring carefully curated conscious party supplies that make your party pop! From helium balloon bouquets and one-of-a-kind gifts to custom balloon arches and event design, our creations arrive ready to impress. A portion of our proceeds from every sale goes back to help our local community. - [Lucky Bug Clothing](https://www.santamonica.com/shopping/lucky-bug-clothing/): Lucky Bug Clothing Company makes soft, adorable baby clothing and accessories that are ethically produced in the USA, so that you and the child in your life can both be comfortable. - [Lovesac](https://www.santamonica.com/shopping/lovesac/) - [Love Weld](https://www.santamonica.com/shopping/love-weld/): At Love Weld's permanent jewelry studios we offer a one of a kind fine jewelry accessory that is seamless and beautiful. Love Weld is proud to be a pioneer of permanent jewelry, and we are the first brand to specialize in the concept. Our welded jewelry studio offers bracelets, necklaces, anklets, rings, and more--all available in 14k white and yellow gold. - [Love for Pilates](https://www.santamonica.com/things-to-do/love-for-pilates/): Love for Pilates offers dynamic group reformer classes focusing on total-body conditioning using our signature, contemporary approach to classical pilates. Our classes integrate progressive training modalities while using the classical pilates repertoire as a base. All classes are performed on premium reformers and chairs with various props. Be ready to burn, sculpt, sweat and have a good time! - [Love Coffee Bar](https://www.santamonica.com/restaurants/love-coffee-bar/) - [Love At First Sit®](https://www.santamonica.com/shopping/love-at-first-sit/) - [LouLou Rooftop Restaurant & Lounge](https://www.santamonica.com/meetings/loulou-rooftop-restaurant-lounge-venue/): At LouLou, memorable events are elevated to significant milestones of life, whether it's a wedding, a business event, a signing ceremony for a few or a sparkling celebration of success. LouLou will carry your gathering beyond the usual and ensure precious memories are made and cherished for years to come. - [LouLou Rooftop Restaurant & Lounge](https://www.santamonica.com/restaurants/loulou-rooftop-restaurant-lounge/): Experience the Joie de Vivre of LouLou. - [Lotus Integrative Medicine Santa Monica](https://www.santamonica.com/things-to-do/lotus-integrative-medicine-santa-monica/): Lotus East-West Medical Center is an environmentally friendly, holistic, primary care medical center. We bring together acupuncture, naturopathy, homeopathy, allopathy/osteopathy (medical doctors), and psychology/psychotherapy to provide you the best possible care. Our intention in healing goes beyond treating a symptom. The symptom is often an apparent sign of something that is going on much deeper in the body. Our goal is to strengthen your body’s own ability to heal itself, in a manner that is least invasive. We treat your health concerns by addressing the symptoms and their underlying causes. We have succeeded when we have brought your mind, body, and spirit back into balance. - [Lost & Found](https://www.santamonica.com/shopping/lost-found/): Lost & Found is an off the radar shopping experience that offers people unusual, small boutique clothing lines, accessories, textiles and hand crafted pieces for the home from all over the world. It started as a laboratory to explore new ideas and the store very quickly developed a cult-like following. It has only progressed and grown, creating layers of connections and an international presence. The shops have timelessness, a consistent spirited energy and a singular vision that is always inspiring. - [Los Angeles Sightseeing Tours & Charters](https://www.santamonica.com/things-to-do/los-angeles-sightseeing-tours-charters/) - [Los Amigos Park](https://www.santamonica.com/things-to-do/los-amigos-park/): 3.14 acres; Youth soccer field; Basketball courts (1 full and 3 half-courts) with lights (reservation required); 2 tennis courts (1 with lights); 4 handball courts with lights; Children’s playground; Restroom building; Concession building; Park storage building. - [Looff Hippodrome](https://www.santamonica.com/meetings/looff-hippodrome-venue/): Listed on the National Register of Historic Places and overlooking the ocean on the Santa Monica Pier, this nostalgic venue offers vintage charm—complete with a working antique carousel. Available in three-hour blocks as a semi-private rental, it accommodates up to 330 guests indoors and 500 with the adjacent deck. Event organizers may bring their own food, non-alcoholic beverages, paper goods, and decorations to personalize the space and create an unforgettable event on the Pier. Convenient on-site restrooms, accessibility features, and proximity to parking and Pier attractions also add ease for planners. - [Looff Hippodrome](https://www.santamonica.com/things-to-do/looff-hippodrome/): A National Historic Landmark, the 1922 Looff Hippodrome Carousel is where Paul Newman worked in The Sting. - [Lokl Haus](https://www.santamonica.com/restaurants/lokl-haus/)