{"id":155898,"date":"2017-07-11T12:14:01","date_gmt":"2017-07-11T19:14:01","guid":{"rendered":"https:\/\/www.santamonica.com\/?p=155898"},"modified":"2022-07-22T19:00:28","modified_gmt":"2022-07-23T02:00:28","slug":"les-leaders-du-tourisme-en-californie-et-les-marques-de-luxe","status":"publish","type":"post","link":"https:\/\/www.santamonica.com\/fr\/media\/press\/california-tourism-leaders-and-luxury-brands\/","title":{"rendered":"Les leaders du tourisme californien re\u00e7oivent des le\u00e7ons sur la route de la part de marques haut de gamme"},"content":{"rendered":"<figure class=\"wp-block-image alignleft base-block\"><img decoding=\"async\" width=\"238\" height=\"300\" src=\"https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-238x300.jpg\" alt=\"Skift.com 13 juin 2017 Couverture\" class=\"wp-image-155901\" title=\"\" srcset=\"https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-238x300.jpg 238w, https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-813x1024.jpg 813w, https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-119x150.jpg 119w, https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-768x968.jpg 768w, https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-1219x1536.jpg 1219w, https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-1625x2048.jpg 1625w, https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-scaled.jpg 2031w\" sizes=\"(max-width: 238px) 100vw, 238px\" \/><\/figure>\n\n\n<\/figure>\n\n\n<p class=\"base-block\">Apr\u00e8s avoir d\u00e9voil\u00e9 la campagne mondiale Golden State of Luxury l'ann\u00e9e derni\u00e8re, les responsables californiens du marketing de destination ont parcouru le monde afin de mieux comprendre les besoins et les d\u00e9sirs des trois pour cent susmentionn\u00e9s.<\/p>\n\n\n\n<p class=\"base-block\">Selon Misti Kerns, pr\u00e9sidente et directrice g\u00e9n\u00e9rale de SMTT, \u201cnous nous sommes associ\u00e9s \u00e0 la marque britannique de maillots de bain de luxe Orlebar Brown pour cr\u00e9er un court m\u00e9trage sur la planche de Santa Monica. Cela nous a permis de tirer parti du site web, du blog, des canaux sociaux et de la base de donn\u00e9es d'adresses \u00e9lectroniques d'Orlebar Brown\u201d, qui regroupe des consommateurs haut de gamme.<\/p>\n\n\n\n<p class=\"base-block\">- Skift.com, 13 juin 2017<\/p>\n\n\n\n<p class=\"base-block\"><a href=\"https:\/\/skift.com\/2017\/06\/13\/california-tourism-leaders-get-lessons-on-the-road-from-high-end-brands\/\" target=\"_blank\" rel=\"noopener\">Lire l'article complet<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>After unveiling the global Golden State of Luxury campaign last year, California destination marketing executives have been traveling the world in order to better understand the needs and desires of [&hellip;]<\/p>\n","protected":false},"author":1450,"featured_media":155901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3551],"tags":[3642],"silos":[3893,3891],"class_list":["post-155898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-article","tag-media-coverage"],"acf":[],"thumbnail":["https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-400x400.jpg",400,400,true],"_links":{"self":[{"href":"https:\/\/www.santamonica.com\/fr\/wp-json\/wp\/v2\/posts\/155898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.santamonica.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.santamonica.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.santamonica.com\/fr\/wp-json\/wp\/v2\/users\/1450"}],"replies":[{"embeddable":true,"href":"https:\/\/www.santamonica.com\/fr\/wp-json\/wp\/v2\/comments?post=155898"}],"version-history":[{"count":3,"href":"https:\/\/www.santamonica.com\/fr\/wp-json\/wp\/v2\/posts\/155898\/revisions"}],"predecessor-version":[{"id":348021,"href":"https:\/\/www.santamonica.com\/fr\/wp-json\/wp\/v2\/posts\/155898\/revisions\/348021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.santamonica.com\/fr\/wp-json\/wp\/v2\/media\/155901"}],"wp:attachment":[{"href":"https:\/\/www.santamonica.com\/fr\/wp-json\/wp\/v2\/media?parent=155898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.santamonica.com\/fr\/wp-json\/wp\/v2\/categories?post=155898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.santamonica.com\/fr\/wp-json\/wp\/v2\/tags?post=155898"},{"taxonomy":"silos","embeddable":true,"href":"https:\/\/www.santamonica.com\/fr\/wp-json\/wp\/v2\/silos?post=155898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}