{"id":155898,"date":"2017-07-11T12:14:01","date_gmt":"2017-07-11T19:14:01","guid":{"rendered":"https:\/\/www.santamonica.com\/?p=155898"},"modified":"2022-07-22T19:00:28","modified_gmt":"2022-07-23T02:00:28","slug":"lideres-turisticos-y-marcas-de-lujo-de-california","status":"publish","type":"post","link":"https:\/\/www.santamonica.com\/es\/media\/press\/california-tourism-leaders-and-luxury-brands\/","title":{"rendered":"Los l\u00edderes tur\u00edsticos de California aprenden de las marcas de lujo"},"content":{"rendered":"<figure class=\"wp-block-image alignleft base-block\"><img decoding=\"async\" width=\"238\" height=\"300\" src=\"https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-238x300.jpg\" alt=\"Skift.com, 13 de junio de 2017, portada.\" class=\"wp-image-155901\" title=\"\" srcset=\"https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-238x300.jpg 238w, https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-813x1024.jpg 813w, https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-119x150.jpg 119w, https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-768x968.jpg 768w, https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-1219x1536.jpg 1219w, https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-1625x2048.jpg 1625w, https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-scaled.jpg 2031w\" sizes=\"(max-width: 238px) 100vw, 238px\" \/><\/figure>\n\n\n<\/figure>\n\n\n<p class=\"base-block\">Tras presentar la campa\u00f1a global Golden State of Luxury el a\u00f1o pasado, los ejecutivos de marketing tur\u00edstico de California han estado viajando por todo el mundo con el fin de comprender mejor las necesidades y deseos del mencionado tres por ciento.<\/p>\n\n\n\n<p class=\"base-block\">Seg\u00fan Misti Kerns, presidenta y directora ejecutiva de SMTT, \u201cNos asociamos con la marca brit\u00e1nica de trajes de ba\u00f1o de lujo Orlebar Brown para crear un short de surf Santa Monica. Esto nos permiti\u00f3 aprovechar el sitio web, el blog, los canales sociales y la base de datos de correo electr\u00f3nico de Orlebar Brown\u201d de consumidores de alto nivel.<\/p>\n\n\n\n<p class=\"base-block\">\u2013 Skift.com, 13 de junio de 2017<\/p>\n\n\n\n<p class=\"base-block\"><a href=\"https:\/\/skift.com\/2017\/06\/13\/california-tourism-leaders-get-lessons-on-the-road-from-high-end-brands\/\" target=\"_blank\" rel=\"noopener\">Ir al art\u00edculo completo<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>After unveiling the global Golden State of Luxury campaign last year, California destination marketing executives have been traveling the world in order to better understand the needs and desires of [&hellip;]<\/p>\n","protected":false},"author":1450,"featured_media":155901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3551],"tags":[3642],"silos":[3893,3891],"class_list":["post-155898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-article","tag-media-coverage"],"acf":[],"thumbnail":["https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-400x400.jpg",400,400,true],"_links":{"self":[{"href":"https:\/\/www.santamonica.com\/es\/wp-json\/wp\/v2\/posts\/155898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.santamonica.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.santamonica.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.santamonica.com\/es\/wp-json\/wp\/v2\/users\/1450"}],"replies":[{"embeddable":true,"href":"https:\/\/www.santamonica.com\/es\/wp-json\/wp\/v2\/comments?post=155898"}],"version-history":[{"count":3,"href":"https:\/\/www.santamonica.com\/es\/wp-json\/wp\/v2\/posts\/155898\/revisions"}],"predecessor-version":[{"id":348021,"href":"https:\/\/www.santamonica.com\/es\/wp-json\/wp\/v2\/posts\/155898\/revisions\/348021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.santamonica.com\/es\/wp-json\/wp\/v2\/media\/155901"}],"wp:attachment":[{"href":"https:\/\/www.santamonica.com\/es\/wp-json\/wp\/v2\/media?parent=155898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.santamonica.com\/es\/wp-json\/wp\/v2\/categories?post=155898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.santamonica.com\/es\/wp-json\/wp\/v2\/tags?post=155898"},{"taxonomy":"silos","embeddable":true,"href":"https:\/\/www.santamonica.com\/es\/wp-json\/wp\/v2\/silos?post=155898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}