{"id":155898,"date":"2017-07-11T12:14:01","date_gmt":"2017-07-11T19:14:01","guid":{"rendered":"https:\/\/www.santamonica.com\/?p=155898"},"modified":"2022-07-22T19:00:28","modified_gmt":"2022-07-23T02:00:28","slug":"fuhrende-kalifornische-tourismusunternehmen-und-luxusmarken","status":"publish","type":"post","link":"https:\/\/www.santamonica.com\/de\/media\/press\/california-tourism-leaders-and-luxury-brands\/","title":{"rendered":"Kalifornische Tourismusverantwortliche erhalten Lektionen von High-End-Marken f\u00fcr unterwegs"},"content":{"rendered":"<figure class=\"wp-block-image alignleft base-block\"><img decoding=\"async\" width=\"238\" height=\"300\" src=\"https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-238x300.jpg\" alt=\"Skift.com 13. Juni 2017 Titelseite\" class=\"wp-image-155901\" title=\"\" srcset=\"https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-238x300.jpg 238w, https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-813x1024.jpg 813w, https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-119x150.jpg 119w, https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-768x968.jpg 768w, https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-1219x1536.jpg 1219w, https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-1625x2048.jpg 1625w, https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-scaled.jpg 2031w\" sizes=\"(max-width: 238px) 100vw, 238px\" \/><\/figure>\n\n\n<\/figure>\n\n\n<p class=\"base-block\">Nach der Vorstellung der globalen Golden State of Luxury\"-Kampagne im vergangenen Jahr haben die Verantwortlichen f\u00fcr das Marketing von Reisezielen in Kalifornien die Welt bereist, um die Bed\u00fcrfnisse und W\u00fcnsche der erw\u00e4hnten drei Prozent besser zu verstehen.<\/p>\n\n\n\n<p class=\"base-block\">Misti Kerns, Pr\u00e4sidentin und CEO von SMTT, erkl\u00e4rt: \u201cWir haben uns mit der britischen Luxus-Bademodenmarke Orlebar Brown zusammengetan, um einen Santa-Monica-Board-Short zu erstellen. Auf diese Weise konnten wir die Website, den Blog, die sozialen Kan\u00e4le und die E-Mail-Datenbank von Orlebar Brown nutzen, die sich an gehobene Verbraucher richtet.<\/p>\n\n\n\n<p class=\"base-block\">- Skift.com, Juni 13, 2017<\/p>\n\n\n\n<p class=\"base-block\"><a href=\"https:\/\/skift.com\/2017\/06\/13\/california-tourism-leaders-get-lessons-on-the-road-from-high-end-brands\/\" target=\"_blank\" rel=\"noopener\">Zum vollst\u00e4ndigen Artikel<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>After unveiling the global Golden State of Luxury campaign last year, California destination marketing executives have been traveling the world in order to better understand the needs and desires of [&hellip;]<\/p>\n","protected":false},"author":1450,"featured_media":155901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3551],"tags":[3642],"silos":[3893,3891],"class_list":["post-155898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-article","tag-media-coverage"],"acf":[],"thumbnail":["https:\/\/www.santamonica.com\/wp-content\/uploads\/2017\/07\/Skift.com-June-13-2017-Cover-400x400.jpg",400,400,true],"_links":{"self":[{"href":"https:\/\/www.santamonica.com\/de\/wp-json\/wp\/v2\/posts\/155898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.santamonica.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.santamonica.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.santamonica.com\/de\/wp-json\/wp\/v2\/users\/1450"}],"replies":[{"embeddable":true,"href":"https:\/\/www.santamonica.com\/de\/wp-json\/wp\/v2\/comments?post=155898"}],"version-history":[{"count":3,"href":"https:\/\/www.santamonica.com\/de\/wp-json\/wp\/v2\/posts\/155898\/revisions"}],"predecessor-version":[{"id":348021,"href":"https:\/\/www.santamonica.com\/de\/wp-json\/wp\/v2\/posts\/155898\/revisions\/348021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.santamonica.com\/de\/wp-json\/wp\/v2\/media\/155901"}],"wp:attachment":[{"href":"https:\/\/www.santamonica.com\/de\/wp-json\/wp\/v2\/media?parent=155898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.santamonica.com\/de\/wp-json\/wp\/v2\/categories?post=155898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.santamonica.com\/de\/wp-json\/wp\/v2\/tags?post=155898"},{"taxonomy":"silos","embeddable":true,"href":"https:\/\/www.santamonica.com\/de\/wp-json\/wp\/v2\/silos?post=155898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}