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Celebrate the arrival of Spring in Santa Monica! Enjoy a variety of spring specials and events offered by local Santa Monica businesses.

Photo by Kristen Beinke

Spring Specials in Santa Monica

Spring has sprung in Santa Monica! What better time to plan that Spring Break or Summer getaway to the beach? While in town, check out our Cinco de Mayo festivities, Mother's Day celebrations, other fun seasonal events and Spring-inspired discounts.




Poolside at the Viceroy

1819 Ocean Ave | (310) 260-7511
Cinco de Mayo Poolside at the Viceroy. Join Viceroy’s own Chef Tony DiSalvo and Mixologist Gary Cahill poolside, with their resident DJ, Brazilia, at Viceroy Santa Monica, to celebrate Cinco De Mayo. The perfect end to the day from 4pm – 8pm, Chef Tony will be preparing some special must have tacos, including the ‘moreish’ Carne Asada and the ‘sumptious’ Chicken Tinga Tacos.  Gary has done it again, producing some muddled and strained Tequila cocktail magic with the ‘Pepino Loco’, refreshing with cucumber, basil and lime and the ‘Cacique’, with a bite of ginger, lime and finished with Crème de Cassis. Valid May 5, 2014 4-8pm.

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Catch at Hotel Casa Del Mar

1910 Ocean Way | (310) 581-5533
Celebrate Mother’s Day at Catch with a special prix fixe three-course menu. First-course options include artichoke soup, kenter canyon greens, crab cake, heirloom tomato and lobster salad and marinated beef carpaccio. Second-course includes grilled filet of beef, jidori chicken, dungees crab Florentine, wild mushroom gnocchi sardi  or seared salmon. Third-course options include espresso chocolate tart, crème fraiche panna cotta or pistachio semifreddo. $80 per person.

Coast at Shutters on the Beach

1 Pico Blvd | (310) 458-0030
Join us for a Mother’s Day meal at Coast. Menu includes market greens, roasted Alaskan halibut and mascarpone cheesecake. $42 per person.

Ocean Spa & Fitness at Loews Santa Monica Beach Hotel

1700 Ocean Ave | (310) 899-4040
Mother's Day Pampering Packages at Ocean Spa & Fitness: Sometimes all a mom needs is a break from the world and a chance to be pampered. As always, Ocean Spa & Fitness is ready to give moms (and moms-to-be!) the full treatment they deserve this Mother’s Day and for the entire month of May.  Select from a list of tranquil spa experiences that leave Mom completely refreshed, balanced and serene. To reserve a Mother's Day spa package for you or a loved one, call (310) 899-4040. Valid May 1-31, 2014.

Ocean & Vine at Loews Santa Monica Beach Hotel

1700 Ocean Ave | (310) 576-3180
Celebrate Mother's Day at Ocean & Vine with our Champagne Brunch Buffet. Admire spectacular views while enjoying made-to-order omelets and waffles, gourmet eggs Benedict and carving stations, sushi and raw-bar selections, a lavish dessert display and more. $74 for adults, $37 for children 12 and under, plus tax and gratuity. Reservations are available from 11 am to 3 pm and can be made at (310) 576-3180. Mother’s Day Dinner - Treat Mom to a special dinner at Ocean & Vine in the best seat at the beach. Reservations available from 5 – 9 pm and can be made at (310) 576-3180.

One Pico at Shutters on the Beach

1 Pico Blvd | (310) 458-0030
Gather your family at One Pico for the perfect seaside Mother’s Day meal including choice of starter, entree and dessert. Starter options include market greens, artichoke, poached farm egg, organic salmon tartare or fermin Serrano ham. Entrées includes Mary’s farm chicken breast, roasted Alaskan halibut, lobster risotto, wild mushroom spaghetti or grilled filet mignon. Dessert options include profiteroles trio, raspberry & chocolate tart or mascarpone cheesecake. $80 per person.

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3rd Annual Otis Kite Festival

April 13th, 11am-4pm
Santa Monica Pier, 200 Santa Monica Pier
Please join 3,000 local Los Angeles youth for a fun-filled day of kite building and flying, plus exhibitions at the Santa Monica Pier. Free, sustainable kites for everyone! Professional kite artists from across the country will to showcase their art and provide advice. All are welcome to this a family-friendly event. Kite artists: Melanie Walker, George Peters, Jose Sainz, Ron Gibian and Bobby Stanfield

Tax Free Day at Viceroy Santa Monica

April 15th
Viceroy Hotel Santa Monica, 1819 Ocean Avenue

Tax Free Zone – Day! Benjamin Franklin said “nothing is certain except death and taxes”.  Viceroy Santa Monica now offers some relief with its Tax Free Zone on Tuesday 15th April.  All day, all food and beverage is tax free.  Dine in CAST or drink in CAMEO, your entire bill will be tax-free. We also have a special cocktail called "Death and Taxes" that after the tax discount will be only $9.50 each. Same rate as Tax here in Santa Monica. Make sure your taxes are filed and come and enjoy a tax-free zone for the day.

Heal the Bay's Earth Day Celebration

April 26th, 9am-5pm
Santa Monica Pier Aquarium, 1600 Ocean Front Walk
Earth Day is observed each year on April 22nd, but Heal the Bay and its Santa Monica Pier Aquarium will continue that celebration on Saturday, April 26th, with a beach cleanup, sandcastle contests and a day chock full of special Aquarium activities for the whole family. The celebration begins with the monthly “Nothin’ But Sand” beach cleanup from 10 a.m. to 12 p.m. on the north side of the Santa Monica Pier. Just down the beach from the cleanup, Heal the Bay's Sandcastle Contest - featuring the creations of architectural firms, design shops, entertainment studios, other businesses and civic groups - runs from 9 a.m. to 12:30 p.m. Inspired visitors will be invited to build their own sand sculptures from noon to 2 p.m. in a smaller scale contest run by the Aquarium staff. While cleaning the beach to help keep the ocean healthy is its own reward, anyone who participates on April 26th will also be compensated with free admission to the Aquarium that day, when the marine science center will be open from 11 a.m. to 5 p.m. The marine science center plans include scavenger hunts, face painting and craft stations set up to create take-home fish pendants and flowerpots. Underwater photographer and author Richard Salas will share some of his favorite images of marine life and tell stories of how he captured his subjects on film at 2 p.m. in the Aquarium’s Dorothy Green Room.

Guacamole Festival

May 1st-June 15th
La Sandia, 395 Santa Monica Place
Chef Richard Sandoval introduces guests to La Sandia’s Fourth Annual Guacamole Festival, featuring guacamoles that highlight regional fl_avors. Guacamole dates back to Aztec times, where traditional Mexican guacamole was comprised of avocado, onion, chiles, fresh tomato and salt. Over time, regions of Mexico began mixing in local ingredients, creating thousands of variations.

BritWeek Santa Monica

May 3rd-4th, 10-6pm
Third Street Promenade
BritWeek takes over the Third Street Promenade to host an exciting festival celebrating all things British.Preview the new F-TYPE Coupe from Jaguar, get red carpet ready with a mini-makeover from Boots, meet the famous British gecko from GEICO, take your pup for a stroll down Walkers Shortbread doggy red carpet, and travel to London with The Times of London and get your picture on the front page of the iconic British newspaper. Come celebrate the 450th anniversary of William Shakespeare with exciting performances, music and dance, children's workshops and costumes for dress-up, Shakespeare-inspired street art from LA artist Man One, and more.

Wanderlust Yoga in the City

May 10th, 12-6pm
Santa Monica Pier, 200 Santa Monica Pier
Wanderlust brings together the world's leading yoga teachers and top-tier musical performers in settings of breathtaking natural beauty. Festivalgoers spend their mornings getting centered in one of many yoga or meditation classes, chilling at a spa or in the pool, or engaging in outdoor activities from hiking to biking. A series of fascinating talks, acoustic music and food & wine tastings unfold in the afternoon, while nights are dedicated to musical discovery and a full-tilt dance party.

76th Annual Memorial Day Observance

May 26th, 11am
City of Santa Monica Woodlawn Cemetery, Mausoleum & Mortuary, 1847 14th Street

Every Memorial Day, Woodlawn honors our nation’s brave men and women in uniform with a ceremony open to the public. Highlights of the program typically include patriotic music provided by local groups, keynote speeches by prominent local officials, and an exciting fly-over of military aircraft.

Santa Monica Pier Paddle Race & Ocean Festival

June 7th
Santa Monica Pier, 200 Santa Monica Pier
Lots of fun right in our own backyard at the 5th annual Santa Monica Pier Paddleboard Race and Ocean Festival. Happening all day on Saturday, June 7th the event will feature a slate of several races, contests and exhibits, including kids beach and ocean competitions, a lifeguard dory race and surf history pop-up museum. Hula dancers will perform throughout the day on the pier deck. Live music and an awards ceremony will follow the completion of the races for the top finishers in each of the divisions.

Drink:Eat:Play Wine Festival

June 14th, 5-9pm
Santa Monica Pier, 200 Santa Monica Pier
Drink:Eat:Play Wine Festival, present by Total Wine and More, will take place at the Santa Monica Pier on Saturday, June 14th from 5pm to 9pm. Attendees will have access to over 50 wineries, hundreds of wines and the perfect evening setting. General admission is $50 and VIP is $60. Both admissions include wine and admission to Pacific Par, with VIP attendees admitted an hour early (5pm to 6pm). Food is sold separately.

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Aqua Surf School

2701 Barnard Way | (310) 902-7737
Aqua Surf Summer Surf Camp's "a true California surfing experience." Get $100 rebate when you register your kids early for summer surf camp.  Every Summer Break Week (June 2nd - September 12th) Mondays-Fridays 9:00am-3:00pm. Ages 5 to 17 years old. Valid April 7-May 5, 2014.

Azure Aveda Salon

395 Santa Monica Place #202 | (310) 393-7888
First time client color retouch and haircut for $89 (Regular price $105). Valid February 1-June 30, 2014.

Banana Republic

1202 Third Street Promenade | (310) 394-7740
Take 40% off your entire purchase! Some exclusions apply. Card members earn double or triple points! Valid April 17-21, 2014.

Benedetta Holistic Skin Care

395 Santa Monica Place | (310) 451-1256
As winter winds down, it's easy to feel discouraged about the way you look. After all, we've been living through months of constant indoor heat on top of bitter cold weather leaving our skin flaky, dry and looking aged. With spring comes sunshine, humidity, and time spent outdoors. And since spring is a time of rejuvenation and growth, it's the perfect occasion to pamper your skin. There are a number of ways to improve your skin health with Benedetta's all natural, organic and biodynamic ingredients.

Take 20% OFF both our Citrus Sugar & Salt Exfoliant and any of our four Hydrosols (Floral Waters)! Valid March 20-April 20, 2014.

Cameo Bar at the Viceroy

1819 Ocean Avenue | (310) 260-7511
Spring Cocktails are here with the weather. Come and join us for a Spring Cosmo, Strawberry Julep, Cucumber Cooler or even the Pineapple express. Served all day and well into the night. Firday and Satruday nights we have a live DJ in the bar from 10pm. Visit website for details on DJ and other spring offerings. Valid March 27-May 18, 2014.

Golden Bridge Yoga

719 Broadway | (310) 395-1476
Come do Yoga and Meditation with us! 2 weeks unlimited yoga for $30! Valid February 10-March 10, 2014.

Inner Light Manual Therapy

1137 2nd St Suite 117 | (310) 924-1920
Spring is here! So Spring back to life with advanced bodywork from Inner Light Manual Therapy in Santa Monica. We are now offering our signature deep tissue massage therapy sessions at half price! (Regularly $125.00). Valid 1-30, 2014.


507 Wilshire Blvd, Suite 101 | (310) 579-2078
Transform your body. Transform your life. Get Bikini Body ready now! 20 Classic Sessions for only $2500 or 30 Classic Sessions for $3500! Valid March 1-May 30, 2014.

IZIP Store

2803 Main Street | (310) 310-8846
Bike to Work Week Special: $350 for a 7-day Rental. Valid May 11-17, 2014. And, Spring Fling Special: $10 Off Any Couples Bike Rental. Valid April 6-June 20, 2014.


1230 Montana Ave, Suite 105 | (310) 899-1923
The Jurlique flagship store on Montana Avenue will be participating in Spa Week this April and will be offering facials at a discount for the full month. Enjoy a 50-minute Skin Soothing, Skin Purifying, or Signature Revitalizing Facial for $50! (Regularly $85). Valid April 1-30, 2014.

Locanda Del Lago

231 Arizona Ave | (310) 451-3525
Come take advantage of our Spring Specials! Tailgater Sundays – Enjoy happy hour while the game is playing. Happy Hour nightly 4-7pm and all night Tuesdays. Wine Wednesdays – ½ price select bottled wines from our award-winning wine list. Thirsty Thursday – market-driven cocktail pitchers for $20 and pizzas for $8. And, Silicon Beach Lunch - speedy 2 course lunch for $16 and $19 Mondays-Saturdays.

Lotus East-West Medical Center

2104 Wilshire Blvd | (310) 828-8258
Come in as a new patient with Dr. Brendan Armm, and experience acupuncture to open your heart and heal your emotions. Mention this ad and receive 10% off your initial visit. Valid January 1-April 23, 2014.

Pedego Santa Monica

214 Pier Ave | (310) 917-1111
Spring onto a new Pedego Electric Bike at Pedego Santa Monica and take $195 off purchase price when you say "Buy Local." Valid March 9-June 1, 2014.

Salon Tru Santa Monica

614 Santa Monica Blvd | (310) 394-0878
Brighten your look for Spring with 20% off a full highlight and haircut. New clients only. Valid March 15-June 1, 2014.

Santa Monica Pier Aquarium

1600 Ocean Front Walk | (310) 393-6149
To celebrate the arrival of spring, Heal the Bay’s Santa Monica Pier Aquarium is adding the California sea hare to the marine science center’s Aquadoption Program. Nine different species on display at the Aquarium are available for adoption yearlong, but the sea hare is only available March 1st through April 30th. The Aquarium staff does all the work of taking care of this unique animal, making adopting any of the center’s available sea creatures a hassle free way to connect with the marine life of the Santa Monica Bay. The California sea hare gets its name from its protruding rhinophores – structures on its head used for detecting scent that resemble bunny ears –  and making it a great species to “aquadopt” in the spring. Valid March 1-April 30, 2014.

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Wake Up With the Waves on  Santa Monica Pier

Calling all kids, ages 1-8, your Saturday mornings are about to get musical! Join us for Wake Up With the Waves, the interactive concert series for children each Saturday morning 9AM - 11AM at the Santa MonicaPier. It’s fresh-air fun with a rotating cast of musicians and entertainers who get kids engaged with singing, dancing, playing and more! It’s a perfect way to start the day. Then stick around for family fun at the Pier with amusements, rides, restaurants and more!

For more information, visit

April 5th - Lucky Diaz and The Family Jam Band

April 12th - Mista Cookie Jar and The Chocolate Chips

April 19th - Birdie's Playhouse

April 26th - Tome Freund & Hug Trees

May 3rd - David Tobocman

May 10th - Randy Kaplan

May 17th - Rhythm Child

May 24th -  Gwendolyn & the Good Time Gang


EAT|SEE|HEAR| Outdoor Movie, Food Truck & Live Music Event Series

Showtime presents Eat|See|Hear, a summer-long celebration of food, music & movies! Events takes place at Santa Monica High School located at 601 Pico Blvd (entrance on 4th St). Doors open at 5:30pm with live music starting at 7pm and movie at 8:30pm. Admission is $10.

For more information, visit http://eatseehear.com/

May 10th - 500 Days of Summer (PG-13)

May 17th - Office Space (R)

June 21st - When Harry Met Sally (R)

July 12th - National Lampoon's Christmas Vacation (PG)

July 26th - Super Troopers (R)