Economic Value of Tourism

The Santa Monica Convention & Visitors Bureau has been conducting visitor profile and economic impact studies triennially since 1983. This research is meant to assess the economic value that tourism affords Santa Monica as a destination city.

Because so many Santa Monica jobs are supported by tourism, the more visitors exploring our city, the better. And with all that Santa Monica has to offer, it’s not surprising that international and domestic visitors keep on coming. Santa Monica tourism growth has achieved record setting numbers recently, and that's good for Santa Monica locals: thousands of our jobs and our schools, parks, libraries and public safety are all supported by revenue from tourism.

Tourism impacts to Santa Monica:

• Number of people who visit Santa Monica each year: over 5.5 Million
• Tax revenue into the City of Santa Monica generated by tourism: $33,000,000
• Total revenue from visitors to Santa Monica businesses: $1.2 Billion
• Number of jobs supported by tourism in Santa Monica: 16,000

Click here for a Summary Report of the Economic Impacts of Tourism in Santa Monica.