Get to know Santa Monica Convention & Visitors Bureau - who we are and what we do!

Photo by Fabian Lewkowicz

About Santa Monica Convention & Visitors Bureau

Santa Monica Convention and Visitors Bureau, Inc. is a private, non-profit corporation formed in 1982 and is funded by the City of Santa Monica's general fund and the Tourism Marketing District assessment. Under contract to the City of Santa Monica, the purpose of the Bureau is to promote Santa Monica as a conference, business and leisure travel destination. As a sales and service organization, the Bureau acts as the marketing representative for local businesses and the community as a whole.

Santa Monica CVB also provides five visitor center locations with friendly, trained and knowledgeable travel counselors; Visitor Guides and Maps; foreign language line; and information on attractions, hotels, dining, museums, galleries and entertainment. 

Our Mission Statement
Santa Monica Convention and Visitors Bureau works to increase visitor expenditures, tourism revenues and local employment through promotion of the area as a travel destination.

Our Vision
To ensure Santa Monica is recognized as the premier beach-city destination in the world.

Our Brand Promise
Santa Monica...the best way to discover L.A.; an unforgettable beach city experience filled with eye-catching people, cutting-edge culture and bold innovations. It's the essence of the California lifestyle.


Santa Monica Convention & Visitors Bureau plays host to a number of annual events throughout the year including the Travel & Tourism Summit, Community Mixers and more.

Click here for more information and a list of upcoming events!

Meet Our Staff

Misti Kerns, CMP CDME, President/CEO
Richard Peterson, Executive Vice President
Lauren Rogers, CDME, Director, Global Business Development
Hannah Avol, Director, International Business Development
Alexandra Cantle, Senior Manager, Client Services
Travis Pham, CMP, Manager, Domestic Sales and Services
Laura Buller, Global Sales and Services Assistant
Kim Sidoriak, CDME, Vice President of Marketing
Rebecca Schuetz, Interactive Marketing Manager
Amy Mason, Marketing Coordinator
Kelly Nagle, Communications Manager
Jackie Alvarez, Public Relations Coordinator
Nika Jalali, Executive Relations
Dana Batmanghelich, Retail Supervisor
Rachel Lozano, Project Manager
Wilson Tapia, CPA, Accounting Coordinator
Eva Edwards, Executive Assistant

Meet our 2014/2015 Board of Directors


Ellis O'Connor

Ellis O'Connor - Chairman
Owner Representative, Fairmont Miramar Hotel & Bungalows


Raphael Lunetta

Raphael Lunetta - Vice Chairman
Owner, JiRaffe Restaurant

Don Luis Camacho

Don Luis Camacho - Treasurer
President, Camacho's Incorporated


Nicole Flynn

Nicole Flynn - Secretary
Assistant Vice President, Marketing, Macerich

Richard Chacker

Richard Chacker - Member
President/Owner, Perry's at the Beach


Gregory Day

Gregory Day - Member
General Manager, Shutters on the Beach Hotel

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Albin Gielicz - Member  


Rod Gould

Rod Gould - Member
City Manager, City of Santa Monica

Jeff King

Jeff King - Member
Chairman, King's Seafood Co.



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Rosemary Regalbuto - Member


Meet our 2014/2015 TMD Committee


Juan Viramontes

Juan Viramontes - Chairman
General Manager, Georgian Hotel



Rebecca Huetter

Rebecca Huetter - Vice Chair
Vice President of Sales & Marketing, Shutters on the Beach Hotel & Hotel Casa Del Mar

Stephen Sowards

Stephen Sowards - Secretary/Treasurer

 General Manager, Le Meridien Delfina Santa Monica


Sarah Best

Sarah Best, CCTE- Member
Director of Sales & Marketing, Loews Santa Monica Beach Hotel

Henri Birmele

Henri Birmele- Member
General Manager, Hotel Shangri-La at the Ocean


Daniel Gregory

Daniel Gregory - Member
Owner, Ocean Lodge Santa Monica Beach Hotel

Matthew Lehmann

Matthew Lehmann - Member
Director of Operations, Fairmont Miramar Hotel & Bungalows


Angela Rogers

Angela Rogers - Member
General Manager, Hotel Carmel

DMAP Accreditation - Santa Monica Convention & Visitors Bureau






  • TMD Committee Meeting - November 11, 2014
  • Agenda | Minutes
    (Minutes to be posted upon committee approval at the February 10, 2015 TMD Committee Meeting)

  • TMD Committee Meeting - September 9, 2014
  • Agenda | Minutes

  • Board of Directors Meeting - June 17, 2014
  • Agenda | Minutes

  • TMD Committee Meeting - May 13, 2014
    Agenda | Minutes

  • TMD Committee Meeting - February 11, 2014
    Agenda | Minutes

  • TMD Committee Meeting - November 12, 2013
  • Agenda | Minutes

  • TMD Committee Meeting - August 13, 2013
  • Agenda | Minutes

  • Board of Directors Meeting - June 12, 2013
  • Agenda | Minutes

  • TMD Committee Meeting - May 21, 2013
  • Agenda | Minutes

  • TMD Committee Meeting - March 7, 2013
  • Agenda | Minutes

  • Board of Directors Meeting - February 13, 2013
  • Agenda | Minutes